Otsuki Co., Ltd.
[USIMO] Protect the comfort of cows! Cool contact neck cooler, trial sales at Wakayama Livestock Market 7/4
Goods for cows, nationwide caravan in summer
Otsuki Co., Ltd. (Tamba City, Hyogo Prefecture, President: Shozo Otsuki, hereinafter “our company”), which develops the cattle goods brand USIMO, will open the Wakayama Livestock Market (Wakayama Prefecture) on Tuesday, July 4, 2023. Wakayama City). The cool contact neck cooler can be used continuously for a long time due to the water retention of the fibers. It cools the blood vessels in the neck and regulates the body temperature of the cow. It is effective in preventing heat stroke in calves and reducing heat stress in parent cows. Please feel free to try it.
[Store location] Wakayama Livestock Market (1490 Kokura, Wakayama City, Wakayama Prefecture)
[Opening date and time] July 4, 2023 8:00 to 12:00 *General public cannot enter. [Product page] Cool contact neck cooler for “cows” “USIMO cool contact!! Cool” https://usimo.jp/cool.html (also available for purchase from this page)
[Image 1: https://prtimes.jp/i/115909/24/resize/d115909-24-c68789b64fb4fe1b09fe-5.jpg&s3=115909-24-85b6895057652bd6891ae52aa52d470a-2048×1536.jpg] Features of USIMO Cool Touch Neck Cooler “Mot Cool”
Measures against heatstroke in calves, measures against stress and weight loss before shipment, reduction of heat stress in parent cows, and recovery from fatigue before and after childbirth.
Eco-friendly and safe without using electricity. For soaring utility costs. Can be used continuously for a long time due to water retention by fibers. More efficient using ice or well water!
[Image 2: https://prtimes.jp/i/115909/24/resize/d115909-24-477dc8c41199933025fb-1.jpg&s3=115909-24-65fbf7f7e6e4b5d343e560c27514dfd5-1155×1086.jpg] 【background】
Due to the effects of global warming, “heat stress” in livestock farmers has become a social issue. *Farmers on site also commented that “calves are particularly vulnerable to heat and need to be especially careful” and “while they were being transported to the market at the time of shipment, they lost 20kg due to the heat and the transaction price fell.” I have received many voices.
In order to solve these issues, since 2022 we have been developing a product that regulates the body temperature of cows by cooling the blood vessels in their necks with a cooling sensation. We improved the inner cotton material and surface texture that appeared at the time of test sales last year, and from this summer, we officially released “USIMO Cool Touch!! Moo Cool”.
[Image 3: https://prtimes.jp/i/115909/24/resize/d115909-24-30f534aefcbf08de9ee9-2.jpg&s3=115909-24-417aacb40776b780841625e5dcd8555c-2048×945.jpg] [Goods brand for cattle “USIMO”]
In 2019, we launched a project called “USIMO” to independently develop and sell cold weather goods for calves in response to requests from livestock farmers who deliver work clothes.
So far, we have developed a neck warmer with heating wire, a muffler, a drip warmer, and a cold-proof coat.
[Image 4: https://prtimes.jp/i/115909/24/resize/d115909-24-afe80e40ba27d79abcb5-3.jpg&s3=115909-24-2138a03093a372f64df4a3354f439f83-268×51.jpg] [USIMO Nationwide Caravan Summer 2023]
From February 2023, the “USIMO Nationwide Caravan” will be held at livestock markets nationwide from Hokkaido to Okinawa. Many livestock farmers have called out to us. Half a year after that, we will carry out a nationwide caravan again to commemorate the release of the neck cooler. You can actually pick up USIMO products and check the quality. I would appreciate it if you could know a lot of livestock farmers. (current exhibition results/plans)
JA Awaji Livestock Market (Hyogo), Gifu Central Livestock Market, Nagasaki Hiradoguchi Central Livestock Market, Tottori Central Livestock Market, Kanazawa Livestock Market, Okayama General Livestock Market, Kumamoto ET Small Market, Kagoshima Soo Livestock Market (more to come)
[Image 5: https://prtimes.jp/i/115909/24/resize/d115909-24-5fbbd239f84f8e337514-4.jpg&s3=115909-24-d38b706a4bd1c5b4983d897feff87407-270×297.jpg] ▲Otsuki Co., Ltd. Director Product Development Department Manager (in charge of USIMO) Emi Otsuki
Otsuki Co., Ltd.
Established in 1962 as a workwear store. Currently, we operate a total of 16 directly managed stores in Hyogo and Kyoto.
Since the USIMO project started with zero know-how on warm clothing for livestock, we visit livestock farms from Hokkaido to Kyushu to constantly improve our products. We strive to create products that livestock farmers really want.
This summer, we will continue to work as a company that gives form to farmers’ wishes.
[Store location] Wakayama Livestock Market (1490 Kokura, Wakayama City, Wakayama Prefecture)
[Opening date and time] July 4, 2023 8:00 to 12:00 *General public cannot enter. [Product page] Cool contact neck cooler for “cows” “USIMO cool contact!! Cool” https://usimo.jp/cool.html (also available for purchase from this page)
Details about this release:
https://prtimes.jp/main/html/rd/p/000000024.000115909.html
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