Imagina Co., Ltd.
[Nagoya | July 24] A seminar was held in Nagoya for the first time in a year to explain measures to become a company that continues to grow even after business succession.
What are the measures to continue growing in modern Japanese society where the lack of successors is becoming more serious?
On Monday, July 24, 2023, Imagina Co., Ltd. held a special seminar in Nagoya for the first time in about a year to explain [measures to become a company that continues to grow even after business
succession]. rice field.
Despite being held for the first time in a long time, many people, including business owners, came to the event, and it was a very fulfilling event as we were able to convey the importance of branding to everyone based in the Tokai region.
[Image 1: https://prtimes.jp/i/48039/273/resize/d48039-273-5408d8de69765bf508cc-0.jpg&s3=48039-273-321b01a818575c5591c9920866af8940-1280×669.jpg] 6 out of 10 companies have no successors
[Image 2: https://prtimes.jp/i/48039/273/resize/d48039-273-4f9c990f76ed4f0d72d8-1.png&s3=48039-273-0024a47a21e88bebfb36f80d3be0577b-800×700.png] In modern Japanese society, where the problem of declining birthrate and aging population is becoming more serious, many SMEs are suffering from a lack of successors. Under the severe situation that 6 out of 10 companies have no successor, there is no end to the number of companies that are forced to “give up and close down” even though they are not underperforming. In the background of this problem, there has been a situation in which talented human resources have flowed to large companies due to the young generation’s desire for stability in large companies, making it difficult for small and medium-sized companies to secure the necessary number of employees. However, this trend has gradually changed in recent years.
Certainly, the big companies will look attractive in terms of stability. However, in recent years, more and more young people have the idea of being “venture-oriented” rather than major companies. The reason for this is that SMEs and venture companies create a sense of expectation and attract job seekers by showing the future possibilities of “business potential.” The times when companies are selected based solely on stability are changing. In the case of business succession as well, if a company says, “I can’t feel the future of the business” or “I don’t have expectations,” no one will appear as a successor.
At the time of business succession, branding decides the fate of the company We believe that “inner branding is essential at the time of business succession”. The reason for this is that when a business is to be inherited, it is necessary to have a “sympathizer” for the company. Understanding the role that your company’s products and services play in society, and making friends who genuinely sympathize with your vision of the future and your corporate philosophy are the ways to solve the problem of lack of successors. A direct solution. In other words, a successor is an “sympathetic person” who carries on the company’s “feelings” to the future. In order to create “sympathizers”, it is essential to increase the number of colleagues who sympathize with the company. Reaffirm your company’s philosophy, the social significance of your business, and the future you envision in a few years or decades, and ask yourself why you want to work for this company and how you can contribute to society by being involved in your company’s business. By creating a positive image, the number of employees who work with pride and expectations toward the company will increase. As a result, employees can embody the corporate brand and increase the number of “sympathizers” inside and outside the company. In this way, instead of creating a patchwork organization, we create an organization that sympathizes with the company’s thoughts and gathers people, in other words, branding. It is possible to take measures in advance for problems such as labor shortages and the absence of successors.
Branding is not something that you can start tomorrow and see immediate results. However, by putting it off for that reason, you may miss potential talented people who sympathize with your company’s thoughts.
Our company Imagina holds branding seminars not only in Tokyo and Osaka, but also in Hiroshima and Fukuoka.
If you are interested, please join us from the url below.
▼Seminar schedule list
https://www.imajina.com/seminar?utm_source=newsletter&utm_medium=email&utm_campaign=230728_230724_pr Corporate information
Imagina Co., Ltd. URL: https://www.imajina.com Head office location: 3-5-2 Kojimachi, Chiyoda-ku, Tokyo 102-0083 Burex Kojimachi TEL: 03-3511-5525 Established: June 2006 Representative: Yoshinori Sekino, President and CEO Capital: 50 million yen Business description: Corporate branding business Consulting business Corporate training business
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Imagina Co., Ltd.