Plus Eight Co., Ltd.
[Investigation of gender differences in cleanliness] More than half of the men answered that they had a sense of cleanliness! What are the characteristics of men that women think lack cleanliness?
What are the top 3 features that women think are clean?
Plus Eight Co., Ltd. (Location: Shinjuku-ku, Tokyo, Representative Director: Keisuke Sasaki) conducted a survey on gender differences in “cleanliness” among men and women in their 20s nationwide.
Is there a difference between men and women in how they perceive cleanliness? Some people may say, “I was careful about my appearance, but a woman told me that I didn’t feel clean.” If men’s sense of cleanliness is not enough for women, no matter how much men try to get a sense of cleanliness, women will label them as unclean. Therefore, this time, Plus Eight Co., Ltd. (https://www.plus8.bz/), which operates the men’s eyebrow salon “Plus Eight”, conducted a survey on gender differences in “cleanliness” for men and women in their 20s nationwide. If you have any doubts about the difference between men and women when it comes to cleanliness, please use this as a reference. Survey overview: Survey on gender differences in
“cleanliness” [Survey period] June 21, 2023 (Wednesday) to June 23, 2023 (Friday) [Survey method] Internet survey by survey PR “RRP” provided by Link and Partners [Survey number] Men in their 20s: 506 / Women in their 20s: 513 [Survey target] Monitors who answered that they were men and women in their 20s at the time of survey response [Monitor provider] General Research
More than half of all men in their 20s answered “I feel clean” First, I would like to ask men about the characteristics of clean men.
[Image 1: https://prtimes.jp/i/45769/24/resize/d45769-24-e60b600892beeea24b31-6.png&s3=45769-24-7e44ed5d14c636b1ee86480775868ea1-650×450.png] When asked, “What characteristics do you think men with a sense of cleanliness have? (Multiple answers allowed),” the most common answer was “Hair is neatly arranged (64.2%),” followed by “Clear skin (43.5%),” “Eyebrows are neat (37.9%),” “Wear wrinkle-free clothes (34.2%),” and “Smells good (33.6%).” Men seem to think that “hair”, “skin” and “eyebrows” are important. So why do you think these things lead to a sense of cleanliness? I asked in detail. ■ “Hair”, “Skin”, “Eyebrows”, etc. Why do you think cleanliness is important?・As a businessman, I feel I can trust her (20s/male/part-time job) ・I have the impression that she pays attention to details (20s/male/company employee) In addition, men who do not take the time to iron their clothes, such as wrinkles, do not feel clean (20s / male / office worker).
When asked, “Do you think you have a sense of cleanliness?”, “I think so much (13.2%)”, “I think a little (42.5%)”, “I don’t think so much (32.8%)”, and “I don’t think so at all (11.5%).” Combining those who answered “I think so much” and “I think a little”, it seems that more than half of the respondents think that it is clean.
What are men in their 20s working on to get a sense of cleanliness? How many men are conscious of cleanliness?
[Image 2: https://prtimes.jp/i/45769/24/resize/d45769-24-5aa27fb6a1bb95c49dae-7.png&s3=45769-24-091badc8afa0f6cf7f73e5b6c82c2de3-650×450.png] When asked, “Are you conscious of cleanliness?” More than 60% answered “Yes (63.6%)”. Next, I asked him what he is working on to become a clean person.
When asked, “Please tell me what you are doing to become a clean person (multiple answers allowed),” the most common answer was “fixing your hair in bed (42.9%),” followed by “body odor care (40.4%),” “eyebrows (38.2%),” “skin care (34.2%),” and “clean nails (32.6%).” It seems that many people are conscious of taking care of their “hair,” “skin,” and “eyebrows,” as well as “body odor” and “nails.”
Top 3 characteristics of clean men answered by women in their 20s It became clear that more than 60% of men are conscious of
cleanliness. From here, I would like to ask women about the
characteristics of men who are clean.
[Image 3: https://prtimes.jp/i/45769/24/resize/d45769-24-b143e645fd3affaea521-8.png&s3=45769-24-6b5b009eb494e7f996dcce47132d63d1-650×450.png] When asked, “What characteristics do you think men with a sense of cleanliness have? (Choose the top three),” the most common answer was “Hair is beautifully arranged (62.6%),” followed by “Skin is clean (35.5%),” “Smells good (35.1%),” “Wears wrinkle-free clothes (28.9%),” and “Eyebrows are neat (23.8%).” As far as the results are concerned, it seems to be roughly the same as the perception of men.
What is the percentage of men who feel clean and why?
Next, I would like to ask what percentage of men you think are clean.
[Image 4: https://prtimes.jp/i/45769/24/resize/d45769-24-5e5f3e3c946980c12e8a-9.png&s3=45769-24-cd7ce83fda67a289865cf24f46b57554-650×450.png] When asked, “What percentage of men in the world do you feel are clean?”, the most common answer was “50-60% (34.9%),” followed by “3-40% (34.3%),” “1-20% (15.8%),” “7-80% (8.8%),” “less than 10% (3.5%),” and “9-100% (2.7%).” Looking at only the most common answers, the results were roughly the same as the percentage of men who answered that they were aware of it earlier, but overall, it seems that there are more women who think that there are fewer men with a sense of cleanliness than the percentage of men who are conscious. ■Tell me the percentage of men who are clean and why?・ [30% to 40%] Recently, the number of young people who wear makeup and skin care has increased, but some older men do not have their eyebrows trimmed or do not use skin care (20s / female / part-time job) ・ [50% to 60%] Recently, it seems that men’s sense of beauty has increased
considerably, so I think that half of them care about cleanliness and half do not (20s / female / student) ・ [50% to 60%] Many people do not have eyebrows in place (2) 0s/female/office worker)・[70-80%] There are many beautiful people, but some people are unclean
(20s/female/part-time job)
A must-see for men who have concerns about cleanliness! Cleanliness that can be obtained at the eyebrow salon
The survey so far has clarified the percentage of men with a clean feeling and the reasons. So, what are the characteristics of a man who thinks he lacks a sense of cleanliness?
[Image 5: https://prtimes.jp/i/45769/24/resize/d45769-24-09d3fb6a3b7d1fde92ff-10.png&s3=45769-24-290589d5f15c3368befe18488a86282e-650×450.png] When asked, “What are the characteristics of men who think they lack cleanliness? (Multiple answers allowed),” the most common answer was “I don’t take care of body odor (71.2%),” followed by “I don’t fix my hair in bed (42.7%),” “I don’t get my hair cut frequently (40.2%),” “I don’t remove pills from the clothes I wear (35.5%),” “I don’t do skin care (34.1%),” and “I shave my eyebrows.” Not prepared (27.7%)” continued. Although the ranking was different from the answers of men, the results were basically the same for the items required for cleanliness. ■This kind of man doesn’t feel clean…!・Many middle-aged and elderly men do not have their eyebrows trimmed, leaving the smell of cigarettes on their clothes (20s/female/part-time job). Not taking a bath properly (20s/female/housewife)
[Summary] Although I understand the cleanliness that women think, there may be many men who do not have enough?
When we surveyed men and women about cleanliness, there was no difference in the items they thought were important. However, there was a difference between the percentage of men who perceived themselves as clean and the proportion of men who perceived themselves as clean by women. Women seem to look at men more closely than they think, and perhaps it is necessary to pay attention to details in order to be a “cleaner man” than men think. Cleanliness is very important to make a good impression. Based on this result, why don’t you try to pay more attention to the details?
If you want to get the ideal eyebrows, Men’s Eyebrow Salon “Plus Eight” is recommended!
[Image 6: https://prtimes.jp/i/45769/24/resize/d45769-24-e941bd8f177a106d9a83-4.jpg&s3=45769-24-f8fce9c692e573cf5a6838b1a2c16ee0-1264×659.jpg] Plus Eight Co., Ltd., which conducted a survey on the difference between men and women in terms of “cleanliness” this time, operates “+8 Plus Eight” (https://www.plus8.bz/), a salon specializing in men’s eyebrow styling with the No. 1 track record in Japan. At “+8 Plus Eight”, a professional eyebrowist (eyebrow practitioner) realizes the optimal eyebrow design for each customer based on the three basic patterns for men. In addition, as a cutting-edge eyebrow trend leader, we derive a wealth of design patterns from the treatment data of a total of 150,000 people to support the eyebrow life of our customers. Men’s elevating magazine “# eyebrow LAND”
[Image 7: https://prtimes.jp/i/45769/24/resize/d45769-24-fbd69413d6400c1890e6-5.jpg&s3=45769-24-eb289a5dc29a4e4cd9c982dc5f6dae45-604×79.jpg] “#Eyebrow LAND” (https://www.mayusta.com/) was created with the cooperation of Zenken Headquarters Co., Ltd., which operates the site “Eyebrow Festival” that introduces eyebrow salons for really good men nationwide. Plus Eight is fully involved in the production of this site, which collects information about various men’s eyebrow concerns and thoroughly dissected information about men’s eyebrow salons. If you are worried about your eyebrows, if you are curious about what a men’s eyebrow salon is like, or if you want to know about the actual staff working at Plus Eight, please take a look. If you want to get rid of the dirt, or if you want to change your impression even a little, please use it as a reference. ■ +8 Plus Eight (Plus Eight Co., Ltd.): https://www.plus8.bz/ ■ List of stores:
https://www.plus8.bz/salon/ ■ # Eyebrow LAND: https://www.mayusta.com/ ■ TEL: 03-3359-7718
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