TENSHIN Co., Ltd.
★ 2nd ★ [Product that transforms complexes into confidence through the co-creation of medicine, pharmacy and technology] From the new brand “Lachic U”, the triple crown achievement “Eyelash Serum” selected by beauty professionals is ahead of crowdfunding Start selling
Physicians and pharmacists with experience in pharmaceutical research and development at pharmaceutical manufacturers commercialize products based on scientific evidence! Special price for “Eyelash Serum”
Under the mission of “continuing to create products that can be you by co-creating medicine, pharmacy, dentistry, nutrition, and
environmentally friendly technologies”, doctors and pharmacists with experience in research and development of pharmaceuticals at pharmaceutical manufacturers TENSHIN Co., Ltd. (Headquarters: Minato-ku, Tokyo, President Yumi Nishiyama, hereinafter referred to as “our company”), which develops and sells products based on scientific evidence, has launched a D2C brand called “La chicyou”. rice field. This time, as the second product, La chicyou No.2 EYELASHI SERUM will be announced at Makuake before general release, and pre-sale will start from July 4, 2023.
◆ Product overview “Lassic You No.2 Eyelash Serum”
This product contains five functional ingredients that are attracting attention in the beauty industry: “human stem cell conditioned medium extract”, “capixyl”, and “pidioxidil ( Minoxidil derivative)”, “Wide Rush”, and “Mitsuishi Kombu Extract”.
In addition, by properly blending and designing 30 types of
moisturizing ingredients and combining them with our own latest penetration technology (drug delivery system: DDS), water-soluble functional ingredients that were difficult to penetrate with conventional technology can effectively penetrate (keratin). It is a beauty essence that realizes a layer), twice a day in the morning and at night, care for 1 minute each time leads to unprecedented firmness, elasticity, and moist eyelashes, realizing gorgeous eyes. To do.
[Image 1: https://prtimes.jp/i/120734/2/resize/d120734-2-802fb6e913cfa0db03d4-7.png&s3=120734-2-0019a14dd86f70d3dcb742d621124083-800×530.png] ・ Achieved 3 crowns for items selected by beauty professionals “I want to use it for reliable and delicate eyes,” “I want people who are unsure to try it once,” and “I want to recommend it to people who want to grow eyelashes.” We aim to develop products that are trusted by everyone and can be used for a long time.
[Image 2: https://prtimes.jp/i/120734/2/resize/d120734-2-64b3269dea0d7ea1c5f0-6.png&s3=120734-2-d13c23f4637daf161ae8787529032508-1230×1230.png] Investigation period: June 9, 2023 to June 22, 2023 Research agency: EC casting research N = 100 people
・Are you satisfied with the eyelash serum?
Even if the eyelash serum contains good ingredients, it is meaningless if it does not penetrate (to the stratum corneum). Luxic U differs from previous products in that it contains a well-balanced blend of ingredients that moisturize the eye area and improve the blood flow environment, as well as ingredients that penetrate the stratum corneum. For those who are unsure about which eyelash serum to choose, and for those who have tried many but cannot find the product that suits them, we recommend Lasik You.
[Image 3: https://prtimes.jp/i/120734/2/resize/d120734-2-cdedcb08e6308d9b9f83-3.jpg&s3=120734-2-0cf0ee2194950d3197ccaf4a604667be-1920×1080.jpg] The eyes are an important part. Considering the skin of those who use it every day, we have achieved 6 additive-free products. In addition, it does not contain ingredients that activate the growth of melanin. Therefore, even if you use it continuously, there is no need to worry about pigmentation. It is a gel type that does not easily drip and can be used on the roots of the eyelashes.
[Image 4: https://prtimes.jp/i/120734/2/resize/d120734-2-8ec28f81771d1ed9a662-6.png&s3=120734-2-9c6e352d4cd739dba376cfb840762c4b-800×530.png] ・ Penetration realized by the latest penetration technology called “Drug Delivery System: DDS”
Even if a functional ingredient is included, it is meaningless if it does not penetrate. By combining water-soluble ingredients, which were difficult to penetrate with conventional technology, with ingredients that have a similar structure to the barrier structure of the skin (stratum corneum), they can efficiently penetrate the stratum corneum. As a result of confirming the eyelash serum (up to the stratum corneum) equipped with this DDS technology with the company that owns this technology patent, La chicyou is currently the only one. If you are looking for a new eyelash serum, please pick it up and feel the volume by giving your eyelashes firmness and elasticity with its unique penetration effect.
[Image 5: https://prtimes.jp/i/120734/2/resize/d120734-2-17c3a96141ad8dbdc3e1-7.gif&s3=120734-2-bbd4b2297476aaea68ba91b95bf227ae-508×600.gif] For details, please check the project page below. ◆ Makuake Project Overview Makuake, a support purchase service for interesting things and experiences
[Image 6: https://prtimes.jp/i/120734/2/resize/d120734-2-fc0b0b72af08bc608799-10.png&s3=120734-2-9f7c0507746a12e9bc7b1db7c79f9171-1600×900.png] Implementation period: July 4, 2023 (Tuesday) 10:00 a.m. to July 30, 2023 (Sunday) 18:00 p.m. Project URL:
■ Return: [20% off] Early bird discount: Lachic U No.2 1 bottle, limited to 150 [25% off] Innovator discount: Lachic U No.2 1 bottle, limited to 50
[30% off] Makuake Discount: Lachic You No.2 2 pieces, limited to 100 [35% off] Makuake Discount: Lachic You No.2 3 pieces, limited to 30 [40% off] Makuake Mega Discount: Lachic You No. 2 4 bottles, limited to 30, and other information regarding prices and limited number of sets, please check the project page above.
In addition, Lasik You No.1 Medicated Scalp Essence is also available for pre-sale. For the sticky summer, experience a new scalp care that makes your hair soft and fluffy.
■ Project URL: https://www.makuake.com/project/lachicyou/
[Image 7: https://prtimes.jp/i/120734/2/resize/d120734-2-13299f93c9f6db3e09ec-7.png&s3=120734-2-fefc373f563d4ab5293050eaa3b939b2-800×600.png] ◆Product “La chicyou” which turns complex into confidence. the origin of the name
The brand name, La chic, means “refined, sophisticated, and unique” in French. The brand name was named La chicyou with the thought of product development in the hope that it will be used by “you who are sophisticated, you who are elegant, and who you are.” I wanted to create a product that women would be proud to use, and that would be easy to introduce to others.
[Image 8: https://prtimes.jp/i/120734/2/resize/d120734-2-2a1f714cc1d3b915f6f8-9.jpg&s3=120734-2-8e7822bd359b0785570419c09c53e8c9-1804×2700.jpg] ◆Purchasing La chicyou is also a sustainable choice
The La chicyou series subscribes to the spirit of the Forest Stewardship Council (FSC). FSC is a system that allows us to use only forest products produced from properly managed forests that are suitable for the benefits of the environment, society, and economy, and products that are used from other low-risk forest products, while protecting the ecosystem. contributes to the realization of
[Image 9: https://prtimes.jp/i/120734/2/resize/d120734-2-69e22793e96b249e0bb5-8.jpg&s3=120734-2-8979970f99dd1185b64ed1dd73f17a94-3000×2000.jpg] URL https://www.tenshin-inc.com/
Established February 2023
Head office location: Aoyama Marutake Building 6F, 3-1-36
Minami-Aoyama, Minato-ku, Tokyo
Representative name Yumi Nishiyama
Instagram: Instagram: https://www.instagram.com/la_chicyou/
PR Times story: https://prtimes.jp/story/detail/b2Q0y8fPvgr
◆ About “Yumi Nishiyama, President and CEO”
After graduating from Hokkaido University Faculty of Pharmaceutical Sciences, engaged in drug development in the fields of dermatology and anticancer agents for more than 10 years at a foreign pharmaceutical manufacturer (currently MSD and Pfizer). After that, he was engaged in the search for Asian drug discovery, medical device, cosmetic seeds, and medical device development at a bio-venture, and established TENSHIN Co., Ltd. in February 2023. pharmacist.
Details about this release:
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TENSHIN Co., Ltd.