Eyes Co., Ltd.
Word-of-mouth marketing platform “Trammy” supports “Threads” for word-of-mouth posting SNS
The word-of-mouth marketing platform “Trammy” operated by Eyes Co., Ltd. (Location: Shibuya-ku, Tokyo, President: Noriyuki Fukushima, TSE Growth: 5242) will post reviews and reviews of products and services from July 11, 2023. “Threads” is now available for SNS that does.
[Image 1: https://prtimes.jp/i/5365/222/resize/d5365-222-39352956a0ec1e319d36-2.jpg&s3=5365-222-4be26e22e4eb73e9791f31923875237d-1147×685.jpg] Background and purpose of “Threads” support
“Toramy” is a word-of-mouth promotion service that allows members to experience client products and services, and publish (information dissemination) word-of-mouth reviews on SNS used by the members themselves. On the other hand, “Threads”, launched by Meta on July 5, 2023, is a new SNS app that allows you to share your recent status by text and participate in conversations with other users. You can log in using your Instagram account and post up to 500 characters. You can also post links, photos and videos up to 5 minutes long. Quoted from Meta official website:
https://about.fb.com/ja/news/2023/07/threads_launch/ This time, Eyes has launched a new SNS app “Threads” from Meta with the following background and purpose. ” has been dealt with. (1) It is possible to link with Instagram, a major SNS, for word-of-mouth posting on Trammy, and members can become users of Threads. (2) By expanding the range of SNS correspondence, it will lead to the spread of recognition in the promotion of client products and services and the strengthening of content acquisition for those who have experienced the product. (3) Our company’s knowledge and know-how can be used, and it can be a new PR method in the future. We expect that the impact of this matter on our business performance will be minor, but if there is any matter that should be announced, we will promptly announce it. [About Trammy] Trammy is a word-of-mouth promotion service in which Trammy members experience client products and services and publish reviews
(information transmission) on SNS used by the members themselves. We have about 130,000 members (as of March 1, 2023) *1, mainly women in their 20s to 40s. Our main clients are companies that develop products and services for general users. https://www.eyez.jp/kuchikomi-01/?a=pt
[Image 2: https://prtimes.jp/i/5365/222/resize/d5365-222-c5722da07840a4845b2c-1.jpg&s3=5365-222-0d83acb0fb277687e93c4d697f89913d-3900×1019.jpg] [About Eyes Co., Ltd.] A marketing company established in 2007 that develops multiple unique services. We operate word-of-mouth marketing “Toramy” and Japan’s No. 1*² advertising industry portal site “Media Radar”. In 2022, won the technology company growth rate ranking “Technology Fast 50 2022 Japan”. Listed on Tokyo Stock Exchange Growth on December 21, 2022. (Securities code: 5242) ・Location: Shibuya Prestige 7F, 3-12-22 Shibuya, Shibuya-ku, Tokyo 150-0002 ・Date of establishment: February 14, 2007 ・Representative: Noriyuki Fukushima, President and CEO ・Corporate site URL : https://www.eyez.jp/ *1 As of March 2023 *² Survey contractor: Tokyo Shoko Research Co., Ltd. Survey period: September 2022
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