ZETA Co., Ltd.
Hashtag utilization engine “ZETA HASHTAG” introduced to official mail order site “SHEL’TTER WEBSTORE” operated by Baroque Japan Limited Discover collective knowledge of highly relevant products and support the creation of new contact opportunities between users and products
ZETA Co., Ltd. (head office: Setagaya-ku, Tokyo, hereinafter referred to as ZETA), a leading company in commerce and CX that develops and sells EC product search, reviews, hashtags, and OMO solutions, has established Baroque Japan Limited (head office: Meguro, Tokyo). We are pleased to inform you that the hashtag utilization engine “ZETA HASHTAG” has been introduced on the official mail order site “SHEL’TTER WEBSTORE” operated by Baroque Japan Limited.
[Image 1: https://prtimes.jp/i/38104/329/resize/d38104-329-9ffd3d1e79dd8e47af0f-2.png&s3=38104-329-24fb39ce9330d2b255c3a5c33061052d-600×315.png] [Official mail order site “SHEL’TTER WEBSTORE” operated by Baroque Japan Limited]
https://www.ec-store.net/sws/r/rSWS
Baroque Japan Limited believes that it is not necessary to continue to be an apparel company in order to develop by leveraging its strengths. increase.
The official online shopping site “SHEL’TTER WEBSTORE” operated by Baroque Japan Limited has a total of 19 brands such as MOUSSY, SLY, and AZUL BY MOUSSY. increase.
This time, the hashtag utilization engine “ZETA HASHTAG” has been introduced at “SHEL’TTER WEBSTORE”, and automatically generated hashtags are now displayed on product detail pages and each brand page.
In addition, the site is already using the EC product search and in-site search engine “ZETA SEARCH”, and further synergistic effects are expected in the future by linking with “ZETA HASHTAG”.
Create new contact opportunities between users and products
[Image 2: https://prtimes.jp/i/38104/329/resize/d38104-329-87d4ec0826c3d6f84348-3.png&s3=38104-329-4c33d65e72f25dc380cf8ce63f5e815a-600×315.png] Landing pages are mass-produced with hashtags automatically generated by analyzing text such as product information and UGC.
Hashtags and landing pages are generated based on keywords such as product characteristics, functionality, and usage scenes, so it is possible to find collective knowledge of products that are grouped and highly related, and to create new contact between users and products. We will support the creation of opportunities.
-Hashtag example-
# 3 colors available
# Easy to wear
#refreshing
#sensual
Searches via hashtags promote site traffic
[Image 3: https://prtimes.jp/i/38104/329/resize/d38104-329-4a98bd31777976f0e1b7-4.png&s3=38104-329-0150a4e8914bbd9e6903da45c47bd0a7-1200×630.png] “ZETA HASHTAG” is also implemented in the smartphone app version, and since it is a specification that allows you to search by simply clicking on the hashtag fashion keyword, it is possible to search for products with intuitive operations.
In addition to making it easier to find products of interest by searching on the keyword axis, we can also expect to promote site circulation by providing opportunities for page transitions. Please feel free to contact us if you have any questions about the details and price of “ZETA HASHTAG”.
The ZETA CX series includes the EC product search/in-site search engine ZETA SEARCH, the review/word-of-mouth Q&A engine ZETA VOICE, the hashtag utilization engine ZETA HASHTAG, and the OMO/DX solution ZETA CLICK. With seven lineups, we will realize an even better purchasing experience with advanced data analysis and matching technology.
ZETA will continue to provide useful services and introduce their effects to users and EC site operators.