Creator’s NEXT Co., Ltd.
As cashless donations continue to decrease, the nation’s first (*1) “Seven Bank ATM / NFT Donation Campaign” is being implemented from July 18. 10 times more (*2)
(*1 In-house research, as an example of collaboration between NFT donations and ATMs *2 Seven Bank research, comparing the amount donated on the first day of the campaign with the amount donated at normal times)
Creators Next Co., Ltd. (Headquarters: Minato-ku, Tokyo)
Representative Director Nozomi Kubota offers art NFTs created by himself “NFT fundraising campaign at Seven Bank ATM” from July 18, 2023 (Tuesday) It will be held on October 16, 2023 (Monday). When donations are made to the Seven-Eleven Memorial Foundation, which promotes nature conservation activities, through Seven Bank ATMs, digital art works created by Nozomu Kubota will be distributed as novelties. When we compared the amount donated on the first day of the campaign with the amount donated at ATMs during normal times, we found that the amount donated was more than 10 times higher. In addition, when we surveyed those who donated to this campaign, we found that 93% of the survey respondents did not know that they could donate from ATMs, and that 93% of the people in the process of getting art NFTs were natural. They answered that their awareness of environmental protection has increased. While cashless payments are making it difficult to collect donations from collection boxes next to cash registers, the collaboration between NFTs and ATMs is playing a role in promoting social contribution activities.
[Image 1: https://prtimes.jp/i/38825/57/resize/d38825-57-256e77151cd3a98944ba-0.png&s3=38825-57-1fb445b62f9009a5123454055c742421-716×715.png] Art NFT created by Nozomi Kubota distributed in this campaign What is the “Seven Bank ATM/NFT Donation Campaign”?
This campaign is open to all those who donate to the Seven-Eleven Memorial Foundation (with NFT) at more than 26,000 Seven Bank ATMs installed nationwide during the period. are being implemented. NFT is associated with a limited digital art work created by Nozomu Kubota based on the concept of environmental contribution activities. There are 4 types of art, and an art NFT with 1 type will be randomly distributed. In addition, the NFTs distributed in this campaign will be issued in a non-transferable format (Soul Bound Token) and can be held as a proof of participation in social contribution activities.
[Image 2: https://prtimes.jp/i/38825/57/resize/d38825-57-23cccc1634f5ad4b79ec-1.png&s3=38825-57-a5299cc16687d9028d625fca7327e6e2-281×318.png] Transaction image at Seven Bank ATM (Image provided by Seven Bank) Donation method from ATM
1. Press the “Donation” button on the ATM screen
2. Select “NFT/donation” Donation to Seven-Eleven Memorial Foundation on the selection screen
3. Check the information on the screen and donate (1,000 yen or more in units of 1,000 yen)
4. Receive your usage statement
5. Read the QR code with a smartphone, etc. within the expiration date, receive the NFT, and complete.
The amount of donations on the first day of the campaign achieved more than 10 times the normal amount of ATM donations
By using NFT, 93% became an opportunity to think about protecting the natural environment through donations
[Video 2: https://prtimes.jp/api/movieim.php?url=www.youtube.com/watch?v=4cT0vhPK2LU] It turned out that the amount donated on the first day of the campaign was more than 10 times the amount donated at regular ATMs (Seven Bank research). In addition, Nozomi Kubota posted on SNS (Twitter, Voicy, TikTok, etc.) how she actually participated in the nature conservation activities of the Seven-Eleven Memorial Foundation and how she incorporated her feelings into her art work. 220,000 people have viewed this campaign on Twitter, and more than 300 people have retweeted it.
In previous fundraising activities, it was difficult to see how the money would be used. Seeing the artist’s work-making process gave me an opportunity to think about protecting the natural environment. Example of SNS transmission about natural environment protection: https://onl.bz/gNzQzhz
[Image 3: https://prtimes.jp/i/38825/57/resize/d38825-57-a614992f835c6978faad-2.png&s3=38825-57-fd1d633b72e9c23b02310669446c2c0e-767×648.png] Disseminate the state of participation in volunteer activities and the creative process
A questionnaire (*) was conducted for those who donated in this campaign. All survey respondents did not know that they could make donations from ATMs. 93% answered that their awareness of protecting the natural
environment increased through donations.
The average amount donated by survey respondents was 2,062 yen *Creator’s Next Co., Ltd. conducted a web questionnaire for 48 people who donated in this campaign (July 27, 2023)
[Image 4: https://prtimes.jp/i/38825/57/resize/d38825-57-ea71e2322acd00986bf6-5.png&s3=38825-57-59ba8f7a89e1d1bb04fe22df04d6cdf0-1123×820.png] Survey results of 48 people who donated in this campaign
[Comment from Seven Bank]
I feel that we were able to connect the new digital technology of NFT to social contribution, and that a very new initiative was born. I think that many customers did not know that they could make donations from our ATMs. We believe that it has a strong affinity with NFT, which digitally records individual thoughts and actions, and functions as a symbol of participation in the fundraiser. We look forward to the spread of new forms of social contribution in the future through our ATMs and NFTs.
[About Nozomu Kubota]
[Image 5: https://prtimes.jp/i/38825/57/resize/d38825-57-81f21a6a4fef2037424b-4.jpg&s3=38825-57-c139340aed3e8a4795c181bb52eec1a5-586×762.jpg] Nozomi Kubota
Born in New York, USA. Graduated from the Faculty of Policy
Management, Keio University. I started my business when I was 19 years old when I was in college, and now it’s been 17 years. In 2019 and 2020, he was selected as the best web analyst (Best of the Best) in Japan from among 45,000 people for the second consecutive year, and in 2021 he will be inducted into the Hall of Fame for the first time. While promoting the business utilizing 16 AI patents acquired by himself, he is also active as an AI artist. He has exhibited his works in Paris, France, Shibuya Hikarie, and Tokyo Tower, and has been active worldwide, presenting works for charity in Ukraine.
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