Sapporo Holdings
“HOPPIN’ GARAGE Touken Kirari” Limited Release
Okazama of Nitroplus Co., Ltd., who is in charge of licensing the popular online game “Touken Ranbu ONLINE”, has donated 10 yen for each main character sold to the “Tatara Project” of the Japanese Art Sword Preservation Society.
Sapporo Beer Co., Ltd., a group company of Sapporo Holdings Co., Ltd., will release a limited number of “HOPPIN’ GARAGE Touken Kirari” on August 1st.
[Image 1: https://prtimes.jp/i/12361/2359/resize/d12361-2359-ad011b941e04dfd09bc8-0.png&s3=12361-2359-523df20f69b2ee39428558d9acf627be-3216×1073.png] “HOPPIN’ GARAGE” is a craft beer brand that creates diverse beers and offers new ways to enjoy beer through the “Story Brewing Method” that combines fascinating people’s life stories with our brewing
technology. is. This product is a beer planned with the theme of “succession of sword culture” with Mr. OK Hazama, the license window of Nitroplus Co., Ltd., who is in charge of the original work of the popular online game “Touken Ranbu ONLINE”. Focusing on activities that convey the charm of swords with new ideas, Mr. Okuma is also involved in collaboration projects between games and alcohol, and for the first time he took on the challenge of making beer with the theme of “inheriting sword culture.” The amount of malt used in this product is exquisitely controlled, and by using some Polaris hops that give a cool feeling, we have achieved a sharpness reminiscent of a sword and a clear taste. The package expresses the unique light of the sword with a colorful gradation. Along with the release of this product, we will also release a limited number of original sets with pair glasses with the “Touken Kirari” logo. In addition, from August 1st to October 31st, we will donate 10 yen for each sale to the “Tatara Project” of the Japanese Art Sword Preservation Association. The sword culture has been closely related to Japanese history, changing its role according to the times. As a company that is working to pass on the history and culture of beer making in Japan and develop it into the future, we will pass on the technology of tatara ironmaking, which produces tamahagane, an essential raw material for making Japanese swords, and bring sword culture into the future. We decided to make this donation in sympathy with efforts to contribute to the creation of an environment where we can spin. Through HOPPIN’ GARAGE, we create a wide variety of beers, and by providing new ways to enjoy beer by savoring the story while drinking, we are contributing to a “rich society and life with new alcoholic beverages.” To go.
About the product
1. Product name: HOPPIN’ GARAGE Touken Kirari 2. Package: 350ml can 3. Item: Beer 4. Alcohol content: 5% 5. Pure alcohol content: 350ml can: 14g In charge of licensing works for Nitroplus Co., Ltd. Promote commercialization using licenses in various categories. Since joining the company, he has been proactively launching sake projects, making use of his knowledge of sake lovers. In Touken Ranbu, in addition to commercialization and media mix, collaboration related to sword exhibition is promoted. We are doing activities to convey the charm of swords with new ideas. ▼ Click here for product details
https://www.hoppin-garage.com/product/toukenkirari/ ▼ The life story of this product https://www.hoppin-garage.com/story/toukenbeer/
[Image 2: https://prtimes.jp/i/12361/2359/resize/d12361-2359-6fb884d528ad05f94643-8.jpg&s3=12361-2359-d8a3f8e608464f900fce260979ca3df2-712×425.jpg] 7. Content features: “Sharpness reminiscent of a sword and a clear taste” ・ Partially uses Polaris hops that give a cooling
sensation.・The amount of malt used is exquisitely controlled, and the Hochkurz manufacturing method (Note 1), which is brewed in a short time, is used, making it easy to drink.・Light yellow liquid color that evokes a clear taste.・Uses “Tatara Homura Rice” produced in Okuizumo, Shimane Prefecture as a raw material. (Note 1) A traditional German brewing method that combines a mellow taste of 100% malt and a refreshing drinkability through high-temperature, short-time brewing.
[Image 3: https://prtimes.jp/i/12361/2359/resize/d12361-2359-ae50e8665ef0ec7a8b47-3.jpg&s3=12361-2359-e665d5b30f9cca72aa00259ed09dd8f9-3900×2600.jpg] 8. Release date August 1, 2023 9. Sales method ・HOPPIN’ GARAGE store https://www.hoppin-garage.com/・Amazon marketplace
https://www.amazon.co.jp/stores/page
/EF3DB47E-CF0F-4B78-8234-1126DE0F9FE9・Rakuten Ichiba
https://www.rakuten.co.jp/hoppin-garage/ *It will also be added to Uncle Hoppin’s new regular flight lineup after August 1st. *Please check with each shop as the product lineup varies depending on the shop. 10. Sales price 1. HOPPIN’ GARAGE Kirari Touken 24 7,200 yen (shipping included, tax not included) 2. HOPPIN’ GARAGE Kirari Touken 12 4,200 yen (shipping included, tax not included) 3. Kirari Kirari Hoppin’s beer 24 ( 12 each) 7,200 yen (shipping included, tax not included) 4. Touken Kirari Hoppin’s 12 beers (6 each) 4,200 yen (shipping included, tax not included) 5. Token Kirari 8, 4,000 yen (shipping included, tax not included) 6. Touken Kirari 6 bottles & Touken Kirari logo pair glass set 4,400 yen (shipping included, tax not included) 7. Touken Kirari 6 bottles 3,000 yen (shipping included, tax not included) 11. Sales volume 3,500 cases (350ml cans x 24) (Public interest incorporated foundation) Contribution to the Nittobo Tatara Ironworks sponsored by the Japanese Art Swords Preservation Association
With a sense of reverence for the tatara iron-making engineers who make the tamahagane, an essential raw material for making Japanese swords, the raw material used is “tatara flaming rice” produced in Okuizumo, Shimane Prefecture. Did. The technique of tatara ironmaking went out of business once in the Taisho period, but now the operation of “Nitaho Tatara”, which is sponsored and operated by the Japanese Art Sword Preservation Society, is carried out in Okuizumo. The resulting tamahagane is distributed to swordsmiths nationwide. The sword culture has been closely related to Japanese history, changing its role according to the times. As a company that is working to pass on the history and culture of beer making in Japan and develop it into the future, we will pass on the technology of tatara ironmaking, which produces tamahagane, an essential raw material for making Japanese swords, and bring sword culture into the future. We decided to make this donation in sympathy with efforts to contribute to the creation of an environment where we can spin. *Click here for details on tatara iron making https://www.hoppin-garage.com/story/toukenbeer/#tatara Commemorating the release of Kirari Touken! “Katana Kiyomitsu” is now available on the Toppan Printing sword appreciation app!
In commemoration of the release, Mr. OK Hazama used the app “Touken Kankan”, which allows you to appreciate swords in high definition using a smartphone from Toppan Printing Co., Ltd., and used the image model of “Kirari Touken”, “Katana Kiyomitsu” (stock Company Nitroplus collection) has been decided to release the free archive. Please enjoy “Touken Kirari” if you appreciate “Katana Kiyomitsu”.
https://toukenapp.jp/
[Image 4: https://prtimes.jp/i/12361/2359/resize/d12361-2359-233580d9cf1ffb17e83a-6.jpg&s3=12361-2359-78aa2bd622002cea6a35e4cf410d7df1-3900×2600.jpg]
[Image 5: https://prtimes.jp/i/12361/2359/resize/d12361-2359-b13cd7a84f5220d12cf7-7.png&s3=12361-2359-70f876f8143d4be9f1d90543cfcd6956-1542×982.png] -Reference- 〇Touken Kirari logo pair glasses
[Image 6: https://prtimes.jp/i/12361/2359/resize/d12361-2359-10753c5ae6f6d9a3d832-9.png&s3=12361-2359-b185e1430d272c2d05adaa64a2e6fa89-3170×1056.png] We have created a special pair of glasses designed with the “Touken Kirari” logo. We will sell 1,000 sets of original sets consisting of 6 “Kirari Touken” and a pair of glasses with logo.
〇 HOPPIN’ GARAGE brand site https://www.hoppin-garage.com/
[Image 7: https://prtimes.jp/i/12361/2359/resize/d12361-2359-601eaec20a7844133fb4-10.jpg&s3=12361-2359-e2c940aa2a8f5b460be0f0e2d86cd465-984×558.jpg] [Inquiries from consumers]
Sapporo Breweries, Ltd. Customer Service Center
TEL 0120-207-800
Details about this release:
https://prtimes.jp/main/html/rd/p/000002359.000012361.html
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