Adastria Co., Ltd.
GLOBAL WORK Ambassador Tsubasa Honda wears pants at the office and at cafes! New TVCM Utsuku Silhouette Pants “Tapered and Wide Edition” will start airing from Thursday, September 14, 2023
A digital gacha featuring the new song “I say bye” by popular artist imase will be held at stores nationwide where you can win gorgeous prizes such as live invitations!
……
“GLOBAL WORK” developed by Adastria Co., Ltd. (Headquarters: 2-21-1 Shibuya, Shibuya-ku, Tokyo, President and CEO: Osamu Kimura) is a TV commercial series “Machigai” in which ambassador Tsubasa Honda appears. Clothes that don’t exist.” has been available since March. In the third installment, the new TV commercial “Tapered and Wide” for Utsuku Silhouette Pants, one of Global Work’s most popular products, will begin airing on Thursday, September 14, 2023. The commercial tie-up song is the new song “I say bye” by the popular artist imase. Distribution of the full version will begin on the same day. In addition, the Utsuku Silhouette Pants Coordination worn by Tsubasa Honda will be available on the special website and at GLOBAL WORK stores nationwide from the same day.
[Image 1: https://prtimes.jp/i/1304/1978/resize/d1304-1978-01dec7c4351d684264cb-0.jpg&s3=1304-1978-0d532b62b3d37c77c4e8babc536998c9-1920×1080.jpg] This year’s GLOBAL WORK campaign message is “Unmistakable clothes.” Until now, our ambassador, Tsubasa Honda, has been wearing the “Utsuku Silhouette Pants,” a pants series that boasts a
well-thought-out silhouette that makes your legs look beautiful just by wearing them, and the “Simple Relaxation Blouse,” which is popular for its silky feel. , they expressed how they live their lives with confidence. –
In the new TV commercial, wide pants appear for the first time in addition to the tapered pants of the “Utsuku Silhouette Pants” that have been featured in previous commercials. Honda can act out a variety of situations while wearing Utsuku Silhouette pants, such as giving a cool presentation at the office, going out for lunch with colleagues and friends, finding a magazine you like at a bookstore, and planning a trip. I received it. Mr. Honda is a must-see as he vividly expresses any scene.
In addition, this time, artist imase, who has become a big hit through SNS and is currently a hot topic, released the song “I say bye” on TikTok, which has received comments such as “This is a divine piece” and “I want to hear it in full as soon as possible.” was used as a commercial song. In conjunction with the release of this commercial, streaming distribution of the full version will begin. The light yet emotional sound that makes you feel the autumn evening air is unique to imase. The music video (short version) will be released at some GLOBAL WORK stores. Furthermore, a special project “imase Gacha CAMPAIGN”, where you can win luxurious prizes such as an invitation to imase’s first live tour, will be held at GLOBAL WORK stores nationwide from September 14th (Thursday). Masu. Be sure to wear the Utsuku Silhouette Pants in a variety of situations this fall to make your daily life more comfortable.
■Campaign overview
Title: #imase gacha CAMPAIGN
Campaign start date: From business start time on Thursday, September 14, 2023 to business end time on Sunday, October 1, 2023
*Business hours vary depending on the store. Please be careful in advance. Implementation location: GLOBAL WORK stores nationwide
※shop list
https://www.dot-st.com/globalwork/info/storelist/
Special website: https://globalwork.jp/women/utsuku-silhouette/imasegacha/ *Participation in the campaign can be done through the posters etc. installed in the store.
Please join us.
Prize: Prize A: Invitation to imase’s first live tour! Total 5 people B prize B Utsukushylouette Pants Total 10 people
(Size and color cannot be selected.)
C Prize Newly taken! Special imase smartphone wallpaper About the new TVCM
■CM overview
Title: Utsuku silhouette pants are an unmistakable piece of clothing. Both tapered and wide versions.”
Broadcast start date: Broadcast from Thursday, September 14, 2023 ▼15 seconds
https://youtu.be/Yn7l2U6aQ1g
▼30 seconds
https://youtu.be/nwKm20mWEv8
Special website: https://globalwork.jp/machigainai-fuku/
Unmistakable clothes.
LOOK content: https://www.globalwork.jp/women/utsuku-silhouette/2023autumn/ ■CM cut table
[Image 2: https://prtimes.jp/i/1304/1978/resize/d1304-1978-eaf0446fa391abe914be-1.jpg&s3=1304-1978-3bfaeb60bdc61c10b24ed2c3ad2d6dda-3900×717.jpg]
[Image 3: https://prtimes.jp/i/1304/1978/resize/d1304-1978-84b609b449d29136c2af-2.jpg&s3=1304-1978-693c670394a8e77a92b61f6e6962e2b0-3900×717.jpg] ■Highlights of the commercial
Mr. Honda appears on two screens wearing both tapered silhouette and wide silhouette “Utsuku Silhouette Pants.” Mr. Honda wears the Utsuku silhouette in various scenes, as if we are looking into Mr. Honda’s daily life, such as the scene where he is giving a presentation in a conference room and the scene where he meets up with a friend who has arranged for lunch. This expresses that “Utsuku Silhouette Pants” can be worn with both neat and casual styles, regardless of the situation. At the end of the story, please take a look at Mr. Honda’s casual everyday life, where he emits a positive smile by incorporating “Utsuku Silhouette Pants” into his daily coordination.
■Photography episode
This was Mr. Honda’s fourth commercial shoot for Utsuku Silhouette Pants, but it was also his first location shoot, and his acting and dressing style gave a sense of a more realistic daily life, which was different from what he had done before, and it really captured his private life. There were many times when it seemed like a scene. Also, Daikanyama Tsutaya Bookstore was the filming location this time. This time, we had a total of 4 coordination/situation shoots with a clean style that can be worn at work and a casual style that can be worn in private, so it was a hectic shoot, but thanks to Mr. Honda’s smile that never made me feel tired, it went smoothly with almost no NG cuts. I proceeded to
This time, in addition to the tapered pants that she has been wearing since last year’s TV commercial, she also added wide pants, which have become a trend in recent years, and it seemed like Honda herself came into the shoot with a fresh mindset. Please be sure to pay attention not only to the tapered pants but also to the wide pants.
■ Tsubasa Honda’s CM coordination (4 looks)
[Image 4: https://prtimes.jp/i/1304/1978/resize/d1304-1978-d9704e18a38bc4b9-3.jpg &s3=1304-1978-D0908F458A97C896515D26EBA34C10C10C10c 9-1646×2469.jpg] Coordination details (product name/price)
Pants: Utsuku silhouette tapered pants ¥4,510
Jacket: W tailor jacket ¥7,920
Blouse: Easy to care for/Volume sleeve blouse ¥4,510
Shoes: Comfortable heel loafers ¥5,500
*All prices include tax
[Image 5: https://prtimes.jp/i/1304/1978/resize/d1304-1978-19c0b507d115819ec692-3.jpg&s3=1304-1978-d4fe88496f95d26ded89ad2ad9be2a86-1646×2469.jpg] Coordination details (product name/price)
Pants: Utsuku silhouette tapered pants ¥4,510
Hoodie: Light cushion/hoodie ¥4,510
Shirt: 365 Days My Style Shirt ¥4,510
Boots: Easy water repellent stretch/low heel boots ¥6,930
*All prices include tax
[Image 6: https://prtimes.jp/i/1304/1978/resize/d1304-1978-7240722cbc78040139c8-3.jpg&s3=1304-1978-50f39cd2395fcdda99816aac9a60129c-1401×2102.jpg] Coordination details (product name/price)
Pants: Utsuku silhouette wide pants ¥4,950
Knit: Melty rib high neck pullover ¥3,520
Knit (shoulder): Melty stand slit pullover ¥3,960
Bag: Lightweight quilted shoulder bag ¥4,510
*All prices include tax
[Image 7: https://prtimes.jp/i/1304/1978/resize/d1304-1978-aca66f5443411fe7355f-3.jpg&s3=1304-1978-73cd793750b3a9061617a900f58b5eb3-1467×2200.jpg] Coordination details (product name/price)
Pants: Utsuku silhouette wide pants ¥4,950
Cardigan: Tweed knit cardigan ¥5,940
Shirt: 365 Days My Style Shirt ¥4,510
Bag: Supe light transformation 3WAYBAG ¥4,510
Boots: Easy water repellent stretch/low heel boots ¥6,930
*All prices include tax
■Tsubasa Honda profile
◇Honda Tsubasa
Date of birth: June 27, 1992
Birthplace: Tokyo
He is active in various fashion magazines such as MORE (Shueisha), SPRiNG (Takarajimasha), and ar (Shufu to Seikatsusha). He has also appeared in many popular dramas, movies, and commercials. In 2022, he will appear in “Radiation House the Movie,” “Fullmetal Alchemist Final Chapter: Avenger Scar/The Last Training,” and TBS’s “Becoming Your Flower.” In 2023, she will play the heroine in TV Asahi’s “6 Seconds of Trajectory: The Melancholy of Fireworks Master Seitaro Mochizuki”. ■CM song release information
September 14, 2023 Digital Release
“I say bye”
Lyrics and composition: imase
Arrangement: HANO+7M
https://imase.lnk.to/isaybyePR
■imase’s profile
[Image 8: https://prtimes.jp/i/1304/1978/resize/d1304-1978-26bfb7e7aaee59c33744-7.jpg&s3=1304-1978-06a4648b3bab924f2c1d51613c9083eb-2000×1334.jpg] A 22-year-old new generation male artist from Gifu. Just one year after starting his music career, he made his song viral on TikTok and made his major debut in December 2021. In 2022, she has been selected as the theme song for a commercial and a drama tie-up, and she is gaining tremendous popularity among teenagers. “NIGHT DANCER” became the first J-Pop song to enter the TOP 20 on the Korean distribution site “Melon” and has become viral in various countries around the world, including being ranked in the Spotify Viral Chart TOP 50 in 31 countries. Tickets for the first audience live performance “POP OVER” on March 30, 2023, including additional performances, sold out immediately. He has been scheduled to perform at summer festivals one after another, and will be holding his first tour “imase Tour 2023 “Utopia” this fall, and tickets are selling out immediately. ◇imase’s comment
I’m honored that “I say bye” is the CM tie-up song for GLOBAL WORK! This song was a song that only the chorus was posted on SNS in the early days of the band’s activities, and we received many comments from fans who wanted to hear the full version as soon as possible. I am very happy that the song will be used in such a wonderful commercial. Also, this time, there is a gacha campaign where you can see the music video at GLOBAL WORK’s store and win invitations to my concert! We would be happy if you could come and visit us at our store!
■Campaign catchphrase and statement: “Unmistakable clothes.” Unmistakable clothes from GLOBAL WORK.
Until now, “fashionable” was
hold something back,
I thought it was something to do.
That’s not it.
Not just fashionable,
Don’t compromise on comfort either.
You can meet a new version of yourself.
I’m sure there are clothes like that.
About Utsuku Silhouette Pants
■Product features
The Utsuku Silhouette Pants series has sold over 3 million units in total. The tapered silhouette, which is by far the most popular in the series, is available in a wide variety of colors, including basic colors and trendy colors, and is updated every season.
The reason for the creation of this product is the desire to eliminate the complex that many women have about their waist and legs, and to provide pants that allow them to enjoy fashion even more. In order to make your legs look longer and thinner when viewed from the front, side, or back, we made numerous adjustments in 1mm increments and paid attention to every detail to create a beautiful silhouette.
In addition, many customers who have purchased the product have commented that the product has a beautiful silhouette, as well as comments such as “It can be worn both casually and neatly,” and “It’s stretchy and easy to move around in.” We are receiving You can see the benefits of Utsuku Silhouette Pants: “I wanted this!” “The secret of pants that look beautiful in 360°” is now available on a special website!
(Special website: https://globalwork.jp/utsuku-silhouette/tettei-kaibou/) Also, this fall, in addition to the tapered silhouette, please pay attention to the wide silhouette pants. Just like tapered pants, the trendy wide pants will not only make your legs look beautiful just by wearing them, but they will definitely make you look hotter. ■Product points
1. A clever design that makes your legs look long and slender. The knee position is set higher than usual to make the area below the knee appear longer. The center press emphasizes the vertical lines and creates a beautiful, slender silhouette. In addition, the strategic positioning of the back pockets makes your hips look higher and makes your legs look slender and longer.
2. Careful design details.
Adjust the tuck position and folding depth in 1 mm increments to make your stomach area look flat. Furthermore, the darts at the top of the back pocket form a feminine rounded line, making the top of your buttocks look higher, giving you a butt-lifting effect.
3. Refreshing yet relaxing. The silhouette is beautiful and
comfortable and easy to put on and take off.
A clean design with no zips or hooks on the front. Furthermore, it is designed to maintain a beautiful silhouette by focusing on the line around the waist. The back of the waist is made of elastic, which not only makes it easy to put on and take off, but also provides a relaxed fit without feeling constricted.
Sales stores: GLOBAL WORK stores nationwide
(https://www.dot-st.com/globalwork/info/storelist/)
Official web store.st (dot Esty)
https://www.dot-st.com/globalwork/
Target product: Tapered pants (plain)
https://www.dot-st.com/globalwork/disp/item/704417
Tapered pants (pattern)
https://www.dot-st.com/globalwork/disp/item/704422
Wide pants (plain)
https://www.dot-st.com/globalwork/disp/item/906056
Wide pants (pattern)
https://www.dot-st.com/globalwork/disp/item/704427
Corduroy (tapered)
https://www.dot-st.com/globalwork/disp/item/906750
Corduroy (wide)
https://www.dot-st.com/globalwork/disp/item/906752
tapered pants
[Image 9: https://prtimes.jp/i/1304/1978/resize/d1304-1978-6e5200ed29d5bee06b50-8.jpg&s3=1304-1978-4f23264479f039691169ae65602274da-3507×2480.jpg]
[Image 10: https://prtimes.jp/i/1304/1978/resize/d1304-1978-5f6b244d277ca6aca5bc-9.jpg&s3=1304-1978-481417a83a79ed0dcdf1c6e7daf03b40-3507×2480.jpg] wide pants
[Image 11: https://prtimes.jp/i/1304/1978/resize/d1304-1978-4817d0d2b971a8ed6d3e-10.jpg&s3=1304-1978-2aca8588ee3b8052fa9ffd70217f316f-3507×2480.jpg]
[Image 12: https://prtimes.jp/i/1304/1978/resize/d1304-1978-cc9d2c8197958efc3c4d-11.jpg&s3=1304-1978-786056b5230f4c48e2cf16fe3d93a637-3507×2480.jpg] ■About GLOBAL WORK
[Image 13: https://prtimes.jp/i/1304/1978/resize/d1304-1978-18d7fef7e04059d76532-12.jpg&s3=1304-1978-eb1111a9d2a5b06f960ed7745dfc6785-3900×560.jpg] “Encounter your uniqueness.” GLOBAL WORK is a brand that adds ideas to people around the world 365 days a year, 360 degrees, and proposes a lifestyle that makes your “identity” more vivid and
three-dimensional.
203 stores in Japan and 16 stores overseas (as of the end of August 2023, including web store).
-Official web store .st (dot Esty) – https://www.dot-st.com/globalwork/ -Official brand site-https://www.globalwork.jp/
-Official Instagram-Official: https://www.instagram.com/globalwork_official/ Kids: https://www.instagram.com/globalwork_kids_official/
Men: https://www.instagram.com/globalwork_men_official/
More details about this release:
https://prtimes.jp/main/html/rd/p/000001978.000001304.html