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Ajinomoto Co., Inc. Kento Kaku and Natsuki Deguchi co-star for the first time as the owner and customer of a J apanese restaurant that is particular about the soup stock! “Hondashi(R) Shopkeeper” edition will start airing natio nwide from September 1

Ajinomoto Co., Inc.
Kento Kaku and Natsuki Deguchi co-star for the first time as the owner and customer of a Japanese restaurant who are particular about the soup stock! “Hondashi(R) Shopkeeper” edition will start airing nationwide from September 19th (Tuesday)
Mr. Deguchi couldn’t help but be impressed by the miso soup made by Mr. Kaku! A behind-the-scenes look at the face of a serious chef ……
Ajinomoto Co., Inc. (President: Taro Fujie, Headquarters: Chuo-ku, Tokyo) has released a new TV commercial for “Hondashi (R),” a Japanese-style dashi stock that uses three types of bonito flakes with excellent aroma, richness, and taste. Hondashi (R) “Shopkeeper” edition will be aired from Tuesday, September 19, 2023.
This commercial uses actors Kento Kaku and Natsuki Deguchi as image characters. Set in a “Japanese restaurant that is particular about its dashi”, the owner, Mr. Kaku, and Mr. Deguchi, who visited the restaurant, talk over the counter about the special miso soup made with “Hondashi(R)” in a warm and heartwarming commercial. It has become. We will also release a video that includes the dishes the two of them would like to make and their unexpected obsessions.
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■“Hondashi (R) Shopkeeper” edition (30 seconds)
[Video 3:] ■New CM making/interview
[Video 4:] Highlights of the new TV commercial and making video
■Mr. Deguchi is also impressed by Mr. Kaku’s special miso soup made with “Hondashi(R)”
Actor Kento Kaku and young actress Natsuki Deguchi appear in a commercial for “Hondashi(R)” for the first time, playing the roles of a store owner and a customer who love “Hondashi(R)”. The owner reveals his commitment to the “dashi” and the expression on his face that conveys the deliciousness the moment he drinks it, and the content conveys the deliciousness of the miso soup and the natural aroma of bonito flakes even through the video.
■Mr. Kaku, what do you want to do to become the father you’ve always dreamed of being? ?
During the photo shoot, Mr. Kaku and Mr. Deguchi were seen exchanging smiles as they enjoyed the aroma and deliciousness of the miso soup. In the interview, Kaku confessed his worries about cooking. “Why can’t daddy make rice?” Mr. Kaku revealed the whole story of his interaction with his child, and asked his beloved father, “I want to make meat and potatoes and rolled eggs” to surprise his child. He talked about his enthusiasm for becoming one.
[Image 2:×1080.jpg] New TV commercial overview
Title: “Hondashi(R) Shopkeeper” (30 seconds)
Broadcast start date: Tuesday, September 19, 2023
Cast: Kento Kaku, Natsuki Deguchi
Broadcast area: Nationwide
Information release date: Tuesday, September 19, 2023, 4:00 a.m. (Published on Ajinomoto KK official YouTube channel)
Ajinomoto KK official YouTube channel URL:
New TVCM “Hondashi(R) Shopkeeper” version (30 seconds) cut sheet The story is set in a Japanese restaurant that has been loved by the locals for a long time, and which was inherited from her father. The owner, Mr. Kaku, takes a taste of the shop’s signature miso soup made with Hon-dashi(R) and offers it to the customer behind the counter. Mr. Deguchi couldn’t help but let out a
“aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa half half half a in miso soup with a rich and flavorful dashi-based miso soup As for the reason for its deliciousness, Mr. Kaku explains with a smile, “It’s packed with the aroma and flavor of bonito flakes.”
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Shooting making
On the day of the shoot, Mr. Kaku and Mr. Deguchi took pictures in a warm and casual setting of the shop. As he practiced cooking scenes, he looked so serious that you could mistake him for a real chef. In addition, in the scene where the two of them matched their lines, they repeatedly practiced the phrase “Eat Well, Live Well.” The atmosphere on set, filled with the scent of miso soup, was always filled with smiles and a calm atmosphere.
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Interview (excerpt)
Q. Please tell us your impressions after completing this shoot. Mr. Kaku: Initially, the director told me that the image of the set was a stylish hidden Japanese restaurant in front of Gaienmae. I am very honored to cook in a fashionable space that can be easily understood by itself.
Deguchi-san: When I came back from outside, the studio was filled with the smell of miso soup. When you see this commercial,
I think everyone will want to eat or make miso soup at Hondashi(R). Q. Did you know that “Hondashi(R)” is made from carefully selected dried bonito flakes?
Kaku-san: I didn’t know. However, I think there was a secret to being able to bring out such exquisite flavors with such ease.
Mr. Deguchi: I didn’t know either. When I heard that, I thought, “Hondashi(R)” has such a nice aroma and flavor.
I thought it was waiting.
Q. Do you usually cook?
Mr. Kaku: I want to do it, I have a desire. As I stood at the counter today, I felt quite the vibe of a chef.
     I definitely want to try it from now on. I would like to make a side dish that goes well with rice, like stamina rice bowl.
Mr. Deguchi: I hardly have the opportunity to make miso soup now, but I need to take this opportunity to learn how to make miso soup. I think so.
Q. Is there any dish you would like to make using “Hondashi(R)”? Mr. Kaku: I’m thinking of making a dish that would amaze my children, and if I could make two things: meat and potatoes and dashimaki tamago.
There is a “Daddy is amazing!” I want to post it on my blog or TikTok and get it buzzing.
Q. Please give a message to the viewers.
Mr. Kaku: I would like to appear in the new commercial for “Hondashi (R)” as the main character of a restaurant that is particular about its dashi stock.
became. Through the commercial, we are shown that the product is made with “Hondashi (R)”, which is packed with the aroma and flavor of carefully selected bonito flakes.
We would like to deliver the most delicious miso soup to all of Japan. Everyone, please try “Hondashi (R)”
Please enjoy the original taste of bonito flakes by using them. Mr. Deguchi: It was also my first time to learn that “Hondashi(R)” is made from real bonito flakes and that the craftsmen
I hope to be able to convey to everyone that our products are filled with a lot of our passion.
I would be glad if you could taste the scent of “Hondashi (R)” with various dishes.
Performer profile
[Image 7:×1144.jpg] Kento Kaku
Born on July 3, 1989. actor.
He made his acting debut in 2007 with “Shindo” and has been active in movies, dramas, and stages.
His main appearances in recent years include the movie “Kyou Kara Ore Wa!” ! Theatrical version” (2020), drama “Naoki Hanzawa” (2020/TBS), drama “TOKYO MER ~Running Emergency Room~” (2021/TBS), drama “My Family” (2022/TBS), Animated movie “The Land of Gold, Land of Water” (2023), movie “TOKYO MER the Movie: Running Emergency Room” (2023), movie “SPY×FAMILY CODE: White” (released in December 2023) schedule) etc. He is also planning to release the Netflix drama “House of Ninjas” (scheduled for 2024), which he planned, produced, and stars in.
[Image 8:×585.jpg] Natsuki Deguchi
In 2018, she was selected as “Miss Seventeen 2018” and started working as an exclusive model for “Seventeen”. Currently active as a non-no model. In the 2019 drama “Cocoa”, she made her first appearance in a drama and her first leading role.
Her recent appearances include appearing as the heroine in the dramas “Bakayaro no Kiss” and “Crescendo de Go”. In movies, there are films such as “Silent Parade” from the Galileo series. She is currently appearing in the Netflix series “Maiko-sanchi no
Makanaisan” (starring W) and “18/40 ~Futari ra Yume wo Koi mo~” (TBS). He will appear in the WOWOW drama series W-30 “Ao Haru Ride” (starring), which will start broadcasting and distribution from September 22nd, and the movie “If I can meet you again on the hill where flowers bloom” scheduled to be released on December 8th. It’s decided. First photo book “liberte” now on sale.
Product Summary
[Image 9:×355.jpg] Hondashi(R)
This is the “highly fragrant and most delicious” Japanese-style dashi base made using three types of bonito flakes that are excellent in aroma, richness, and taste. Just by adding it quickly, you can easily and easily add delicious flavor to a variety of Japanese food menus.
Reference retail price (tax included): Open price
Contents: 120g
Best before period: 19 months (unopened at room temperature) Best before date: Year and month display
Company Profile
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Ajinomoto Co., Inc.
With the corporate slogan “Eat Well, Live Well.”, the Ajinomoto Group will contribute to the well-being of people, society, and the earth through AminoScience(R) and achieve further growth. The Ajinomoto Group’s sales in fiscal 2022 will be 1,359.1 billion yen. We are based in 36 countries and regions around the world, and sell our products in more than 130 countries and regions (as of 2023). For more
information, please visit
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