Askul Co., Ltd.
ASKUL Business: Expansion of product lineup of computer supplies is accelerating! Askul will start handling long-awaited Apple products from the 15th
~A wide selection of over 149 items, from popular standard products to specialized products and peripheral equipment with high workplace needs~
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From September 15th, ASKUL Co., Ltd. (Headquarters: Koto-ku, Tokyo, President and CEO: Akira Yoshioka, hereinafter referred to as “ASKUL”) will offer Apple services on its business (BtoB) mail order services “ASKUL” and “Soloel Arena.” Start selling your product.
Our company is actively expanding the range of products and services we handle in order to meet new needs due to recent changes in social background and work styles. We have now begun handling Apple products, which have been requested by many customers for some time.
The lineup on the ASKUL website includes not only popular standard products such as the iPad series, MacBook series, Apple Pencil, AirPods Pro, and AirTag, but also SSDs, PC memory, modules, genuine cables, and other peripherals that are in high demand in the workplace. We also stock items that are not normally stocked in stores, such as equipment. We will start selling 149 products and gradually expand our lineup of products that meet customer needs. We also aim to reduce the burden of purchasing management by allowing customers to seamlessly order Apple products along with their regular products. ■A lineup of 149 products that meet the needs of the workplace The ASKUL website carries not only popular standard products such as the iPad series, MacBook series, Apple Pencil, AirPods Pro, and AirTag, but also products that are not normally stocked in stores. Ta. When introducing the system, we utilized the wealth of purchase data from over 5 million registered BtoB customers (*2), which is our strength, to research in advance the products that are expected to be in demand in the workplace. As a result, we have strengthened our handling of SSDs, PC memory, modules, genuine cables, and other peripherals. Initially, we will start selling 149 products, and in the future we will gradually expand our handling of products that meet customer needs. From now on, you will be able to order Apple products on the ASKUL website by adding them to your shopping cart along with your regular products. Our goal is to consolidate multiple suppliers into one, reducing the burden of purchasing management from ordering to invoicing. (*2) As of the end of May 2023 ■Background of Apple product sales In the medium-term management plan announced in July 2021, Askul set out to “transform from office mail order to an infrastructure company that supports all workplaces and lifestyles.” I have set it as a goal. One of our most important strategies is “expanding our product lineup,” with the goal of handling 18 million items by 2025. We are actively promoting the expansion of the products and services we handle in order to respond to new needs due to recent changes in social conditions and work styles, including the voices of customers we gather every day. In the computer supplies category, we launched the PC Rental Service (*1), a business-use computer rental service, in October 2021, when the new coronavirus was spreading. This product has been well received as it meets the needs of customers who wish to use their business PC for a limited period of time. Now, as a further expansion of our product lineup, we will begin selling Apple products. In recent years, many customers have asked us to sell Apple products, and the ASKUL website was frequently searched for Apple products such as various iPads, MacBooks, and Apple Pencils. In response to these customer requests, we offer a wide range of products, from popular Apple products to products that are in high demand in the workplace. (*1) PC rental service:
https://www.askul.co.jp/sf/pc_rental/00/0/■Main products: iPad, iPad Pro, iPad Air, iPad mini, MacBook Pro, MacBook Air, Mac Studio, Studio Display, Apple Pencil, Magic Mouse, Magic Keyboard, AirPods, AirTag, charging cable, charger, adapter, etc. (*Cellular models, iPhone, Apple Watch are not available) Apple, iPad, iPad Pro, iPad Air , iPad mini, MacBook Pro, MacBook Air, Mac Studio, Studio Display, Apple Pencil, Magic Mouse, Magic Keyboard, AirPods, AirTag, iPhone, and Apple Watch are registered trademarks of Apple Inc. in the U.S. and other countries. . ASKUL will continue to work on further expanding its products and services to meet changing work styles and new customer needs, and will continue to evolve in order to continue delivering “joy” to all workplaces. *The information published in this release is current as of the date of announcement. Please note that this information is subject to change without prior notice.
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