AWA Co., Ltd.
[Research Report] How to find a shampoo that dyes gray hair easily? 1st place was “See online reviews”!
Somali, a community-based beauty salon specializing in gray hair dyeing (https://a-w-a.co.jp/hennasalonsomari/), operated by AWA Co., Ltd. (https://a-w-a.co.jp/), is a beauty salon specializing in gray hair dyeing, run by AWA Co., Ltd. (https://a-w-a.co.jp/). We conducted a survey asking, “How can I find a shampoo that dyes gray hair easily?”
We will publish the results.
Survey target: Women in their teens and older
Survey date: August 2023
Research entity: AWA Co., Ltd.
Survey method: Voluntary response via the internet
Number of people surveyed: 100 people (100 women)
Survey method: Internet survey
https://a-w-a.co.jp/hennasalonsomari/category/colorshampoo/#somarusirashapr *When quoting the results of this survey, please use the URL of “Somali, a beauty salon specializing in gray hair dyeing”
(https://a-w-a.co.jp/hennasalonsomari/category/colorshampoo/#somarusirashapr). Survey results summary
When we conducted a survey asking, “How do I find a shampoo that dyes gray hair easily?”, the number one answer was “Look at online reviews.”
[Image: https://prtimes.jp/i/107159/207/resize/d107159-207-26ca7978346f902c9cae-0.png&s3=107159-207-57681f3d46c957c59c623e5d6e9ac2b9-1024×768.png ]
1st place: See online reviews
・I think word-of-mouth is helpful because you can hear the opinions of people of different ages, hair types, amount of gray hair, etc. (Female from 50s)
– Reviews are very persuasive because they are based on the
experiences of people who have actually used the product. The reviews are from people who are also worried about gray hair, so I can trust them. (Female in her 40s)
・With online reviews, you can hear the opinions of people of various ages and hair types, and learn both the good and bad sides. (Female from 50s)
1st place was “See online reviews.”
Many people said that they could see the opinions of people of various ages and hair types, and that they could trust the voices of people who had actually used the product.
2nd place: Ask a hairdresser
・It’s better to ask a hair salon about where and how many gray hairs are present than by yourself, and they can also tell you which shampoo is best for your hair type. (Female in her 40s)
・They know your hair type, so it’s easy to get advice on what’s easy to dye, what’s easy to use, what’s long lasting, etc. In fact, I’m currently using the product you advised me on. (Female in her 30s) ・As a beauty professional, I think it’s best to ask an expert. The amount of dyeing I’ve done and the amount of experience I’ve had so far is incomparable, and I think I’ve tried a lot of different good products through trial and error. (Female in her 30s)
2nd place was “Ask a hairdresser”.
Many people said that it’s a good idea to ask a hair professional because they can tell you which products are best suited to your hair type.
3rd place: Check the ingredient display
・I want to check the ingredient list to find out which ingredients are likely to stain, and also check whether the ingredients are safe and make sure to purchase something that I’m satisfied with. (Female from 50s)
・Choose a gray hair dye shampoo that contains a well-balanced combination of basic dyes and HC dyes, or choose one that contains natural dyes and chemical dyes. (Female from 50s)
・If there are too many additives, side effects may occur. It would be a problem if my condition worsened even though I was taking care of myself, so I am conscious of that. (Female in her 20s)
3rd place was “Check the ingredient label”.
Some people said that the combination of dyes is important and that they want to make sure the ingredients are safe.
4th place: Choose dark colors
・Basically, if you use a color shampoo, your gray hair will be dyed, so I thought it would be better to use a darker color with a lower brightness. (Female in her 20s)
・If the color is too bright, it will be difficult to tell whether it has been dyed or not, but if you choose a darker color, you will be able to tell immediately that it has been dyed. (Female in her 30s) ・I read on the internet that it is difficult to dye gray hair with bright colors. Actually, I have black and dark brown hair color, so I choose a black shampoo. (Female in her 30s)
4th place was “Choose a dark color.”
There was an opinion that if the color was bright, it would be difficult to tell whether the gray hair was dyed or not, so they wanted it to match the color of their natural hair.
5th place: Choose one with a lot of repair ingredients
・Contains ingredients that repair the hair cuticle, so you can dye your hair and make it beautiful. (Female in her 40s)
・I’m concerned about how damaged my hair is. After dyeing gray hair beautifully, damaged areas tend to become dull, so I try to look for products that contain care ingredients that can also repair the hair at the same time. (Female in her 40s)
5th place was “Choose a product with many repair ingredients.” There was an opinion that because you can dye your gray hair and make your hair beautiful, you are worried about the damage caused by dying your gray hair.
6th place: Choose products with gentle cleaning power
・Basically, shampoos that dye your hair have too strong a cleaning power and you end up feeling like they contain strong coloring agents, so even if it takes a little time, you can color your hair gently and slowly. Priority will be given to those who are dyed. (Female in her 40s)
6th place was “Choose a product with gentle cleaning power.” There was an opinion that this is because they place importance on being gentle on the hair.
Although this question did not receive the highest votes, there were other answers such as the following:
・Just try it anyway. I think the only way to find the one that suits your hair type is to try it out. There are some things you can’t figure out at once, so I patiently monitor the situation until I use it all up. (Female in her 40s)
・It may be helpful to watch YouTube videos comparing gray hair dye shampoos and see how well they dye and how they feel when used. (Female in her 30s)
When we surveyed 100 people, 55% of them answered that they “look at online reviews.”
There were also many reasons why people answered, such as because they could see the opinions of people of various ages and hair types, and because they could trust the voices of people who had actually used the product.
Please use this as a reference when you are looking for a shampoo that dyes gray hair easily.
■About AWA Co., Ltd.
Company website: https://a-w-a.co.jp/
Operates a beauty salon specializing in gray hair dye and hair care information media in Tsu City, Mie Prefecture.
■Managed beauty salon
・Somali, a beauty salon specializing in gray hair dye:
Operates a beauty salon specializing in gray hair dyeing in Shiroyama, Tsu City, Mie Prefecture.
We are also disseminating information about high-quality gray hair care at home for customers who are unable to come to the store. ■Management media
・Hair Care Talk: https://haircare-talk.com/
Hair care information media from a beauty salon.
Verification reviews of not only shampoos and treatments but also hair irons. ・Salon Select: https://haircare-talk.com/salonselect
Find a hair salon near you. You can find a hair salon that will make you look cute.
・Head spa selection: https://haircare-talk.com/headspa/
Find a head spa salon near you.
・Gray hair dye: https://a-w-a.co.jp/hennasalonsomari/category/grayhairdye/ ・Gray hair dye shampoo:
・Gray hair dye treatment:
https://a-w-a.co.jp/hennasalonsomari/category/colortreatment/ More details about this release:
AWA Co., Ltd.