AWA Co., Ltd.
[Research Report] What is important when choosing a hair color treatment for gray hair? 1st place was “Choose something darker”! ……
Somali, a community-based beauty salon specializing in gray hair dyeing (https://a-w-a.co.jp/hennasalonsomari/), operated by AWA Co., Ltd. (https://a-w-a.co.jp/), is a beauty salon specializing in gray hair dyeing, run by AWA Co., Ltd. (https://a-w-a.co.jp/). We conducted a survey asking, “What is important when choosing a hair color treatment for gray hair?”
We will publish the results.
Survey target: Women in their teens and older
Survey date: August 2023
Research entity: AWA Co., Ltd.
Survey method: Voluntary response via the internet
Number of people surveyed: 100 people (100 women)
Survey method: Internet survey
https://a-w-a.co.jp/hennasalonsomari/grayhairtreatment-ash/#ashsiragatoripr *When quoting the results of this survey, please use the URL of “Somali, a beauty salon specializing in gray hair dye”
(https://a-w-a.co.jp/hennasalonsomari/grayhairtreatment-ash/#ashsiragatoripr). Survey results summary
When we conducted a survey asking, “What is important when choosing an ash gray hair color treatment?”, the number one answer was “Choose a darker color.”
[Image: https://prtimes.jp/i/107159/204/resize/d107159-204-0e73cc1908f60dd1b82b-0.png&s3=107159-204-543142c8f779cac6450885702f360ab2-1024×768.png ]
1st place: Choose a dark color
– If the ash color is too bright, it will make your hair look dry and damaged, so I try to choose a darker color. (Female in her 40s) ・As far as my hair is concerned, ash color fades quickly and gets lighter quickly, so I choose darker hair. (Female in her 20s) ・Grey hair often dyes lighter than expected, so I try to choose a color that is a little darker than the color I actually want. (Female in her 40s)
1st place was “Choose something darker.”
Many people commented that gray hair tends to be dyed lighter than ideal because it becomes lighter when the color fades.
2nd place: Gentleness to the scalp and hair
・Even if you dye your hair, there is nothing you can do if it makes your hair creaky or your scalp becomes itchy and rashy, so I choose dyes that are as gentle on the skin as possible. (Female in her 30s) – As you get older, your hair becomes thinner and more prone to damage, so it would be nice if the material was gentle on your hair. (Female from 50s)
– Hair tends to fall out more easily with age, so I try to choose products that are gentle on the scalp and hair. (Female from 50s) 2nd place was “Gentleness to the scalp and hair.”
Many people said that they wanted to take care of their hair, which gets thinner with age, and they didn’t want to cause scalp problems. 3rd place: choose something bright
・I’m concerned about my gray hair that is sparsely appearing, so I choose a lighter color so that it won’t be noticeable even when my hair grows out. (Female in her 20s)
-Once I used an ash brown color, it ended up being a darker color than I expected, so I’m trying to choose a lighter color. (Female in her 40s)
・My hairdresser told me, “If you dye your hair lighter, your gray hair will be less noticeable,” so when choosing a color, first check to see if it’s light. (Female in her 30s)
3rd place was “Choose something bright.”
Some people said that it’s because it’s hard to see the gray hair that’s growing out, and because they’ve dyed their hair darker than expected because of their ash tone.
4th place: Rich in moisturizing and repairing ingredients
・Since gray hair dye fades quickly, you want to avoid damaging your hair even if you dye it for a short period of time. As you get older, your hair loses its vitality and becomes dry and dry. (Female from 50s)
・When your hair is damaged and dry, gray hair becomes more noticeable, so I thought it would be nice if it contained ingredients that could repair hair. (Female in her 30s)
– Even if your hair is dyed a beautiful color, if it’s dry, it won’t show its best color. That’s why I’m particular about the richness of moisturizing and repairing ingredients, because I want to maintain the luster of my hair. (Female from 50s)
4th place was “Rich in moisturizing and repairing ingredients.” Some people said that even if you dye your gray hair frequently, you don’t want to damage your hair, and if your hair is dry, you won’t be able to bring out the best of your color.
5th place: Good reviews
・I think you can’t go wrong if you choose a product that is used by many people and has received high reviews. (Female in her 30s) – Some hair color treatments are difficult to dye depending on the product, so you want to choose one with good reviews. (Female in her 30s)
-Ash colors are more difficult to dye and fade easily than browns, so I always check review sites and check the color before purchasing. (Female in her 30s)
5th place was “Good reviews”.
There was an opinion that if it is a highly rated product, you can be sure of it, so you want to check the color development etc. before purchasing.
6th place Good cost performance
・Even if a product is cheap, if it is not comfortable to use, you will not want to continue using it, and even if it is a good product, if it is too expensive, you will not want to continue using it. (Female in her 40s)
・The prices have gone up recently, so I choose items that are cheap and easy to dye. (Female in her 40s)
6th place was “good cost performance”.
There was an opinion that even if a product is good, it cannot be continued if it is expensive.
When we surveyed 100 people, 23% of them said they would choose a darker color. There were also many reasons why people answered, such as because it becomes lighter when the color fades, and because gray hair tends to be dyed lighter than ideal.
If you are looking for an ash-type hair color treatment for gray hair, please refer to it.
■About AWA Co., Ltd.
Company website: https://a-w-a.co.jp/
Operates a beauty salon specializing in gray hair dye and hair care information media in Tsu City, Mie Prefecture.
■Managed beauty salon
・Somali, a beauty salon specializing in gray hair dye:
Operates a beauty salon specializing in gray hair dyeing in Shiroyama, Tsu City, Mie Prefecture.
We are also disseminating information about high-quality gray hair care at home for customers who are unable to come to the store. ■Management media
・Hair Care Talk: https://haircare-talk.com/
Hair care information media from a beauty salon.
Verification reviews of not only shampoos and treatments but also hair irons. ・Salon Select: https://haircare-talk.com/salonselect
Find a hair salon near you. You can find a hair salon that will make you look cute.
・Head spa selection: https://haircare-talk.com/headspa/
Find a head spa salon near you.
・Gray hair dye: https://a-w-a.co.jp/hennasalonsomari/category/grayhairdye/ ・Gray hair dye shampoo:
・Gray hair dye treatment:
https://a-w-a.co.jp/hennasalonsomari/category/colortreatment/ More details about this release:
AWA Co., Ltd.