AWA Co., Ltd.
[Research Report] What is most important when choosing a color treatment for men’s gray hair? 1st place was “Easy to dye gray hair”! ……
Somali, a community-based beauty salon specializing in gray hair dyeing (https://a-w-a.co.jp/hennasalonsomari/), operated by AWA Co., Ltd. (https://a-w-a.co.jp/), is a hair salon specializing in gray hair dyeing, run by AWA Co., Ltd. (https://a-w-a.co.jp/). We conducted a survey asking, “What is most important when choosing a color treatment for men’s gray hair?”
We will publish the results.
Survey target: Males in their teens and older
Survey date: August 2023
Research entity: AWA Co., Ltd.
Survey method: Voluntary response via the internet
Number of people surveyed: 100 people (100 men)
Survey method: Internet survey
https://a-w-a.co.jp/hennasalonsomari/mens-grayhairtreatment/#menssiragatoripr *When quoting the results of this survey, please use the URL of “Somali, a beauty salon specializing in gray hair dyeing”
(https://a-w-a.co.jp/hennasalonsomari/mens-grayhairtreatment/#menssiragatoripr). Survey results summary
As a result of a survey asking, “What is the most important thing when choosing a color treatment for men’s gray hair?”, the number one answer was “ease of dyeing gray hair.”
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1st place: Ease of dyeing gray hair
・Since the purpose is to dye gray hair, I think it is meaningless if the dye is weak. If you don’t feel the effect, it’s better to dye your hair at a beauty salon. (Male in his 30s)
・I’m at an age where I have a lot of gray hair and am concerned about unpainted hair. Therefore, when choosing a gray hair dye, we focus on how easy it is to dye. (Male in his 40s)
・I want to easily cover my gray hair with a simple color treatment because I don’t have much time to dye my hair and it’s a pain to dye it frequently in my busy daily life. (Male in his 30s)
1st place was “Easy to dye gray hair”.
Many people said that because the main purpose is to dye gray hair, they are concerned about uneven dyeing.
2nd place: Gentleness to the scalp and hair
・I have sensitive skin, so I would like to use something that is less burdensome to my scalp and hair. (Male in his 30s)
・This is because we believe that if there is significant damage to the scalp and hair, gray hair may become even worse. (Male in his 20s) ・To avoid thinning hair in the future, I would like to use products that are gentle on the hair or scalp. The number of hairs is more important than the number of gray hairs. (Male in his 20s)
2nd place was “Gentleness to the scalp and hair.”
Many people said that because their skin is sensitive, scalp damage can lead to gray hair or thinning hair.
3rd place: Good cost performance
・If you are going to use a gray hair dye treatment on an ongoing basis, you will want to choose a product that has a low cost per use and is cost-effective. (Male in his 30s)
・I don’t want expensive items because they are items I use on a daily basis. The one I’m currently using is a cheap one I bought at the drugstore. (Male from 50s)
・Due to short hair, gray hair is easily noticeable. Therefore, I want to dye my gray hair once every two weeks to a month, so cost performance is important. (Male in his 30s)
3rd place was “good cost performance”.
There was an opinion that it’s because you use it continuously and because you dye your short hair frequently.
4th place: I like the color
・Of course, cost performance and gentleness to the scalp and hair are important, but the most unpleasant thing is the unnatural black color of black dye. (Male in his 30s)
・I have dyed my gray hair several times, but since my natural hair is light brown, it feels strange to dye it completely dark, so I buy products that have a bit of a tint to them because they have a plain feel. (Male in his 30s)
・I think that men choose mainly black, but it is difficult to choose a color because if it is pure black, it will look purple or if the color fades, it will look dirty. (Male in his 40s)
4th place was “I like the color.”
Some people said that they wanted to dye their hair a natural black, or that they wanted to dye it a color similar to their natural hair. 5th place: Short storage time
– Gray hair color treatment is used every time you take a bath, so if you leave it on for too long, it becomes painful. I think it’s good to have something that’s easy to use because you use it every day. (Male from 50s)
・If you leave it on for a long time, it tends to make your scalp itchy and damage your hair, so it’s important to choose something that dyes well in a short amount of time. (Male in his 30s)
5th place was “Short leaving time”.
Some people said that it’s good to have something convenient because you use it every day, but that leaving it on for a long time can cause damage to your scalp and hair.
6th place: Rich in hair repair ingredients
・It is important that the hair is properly repaired for the damage it has suffered so far, and this is the only point I want to focus on. (Male in his 30s)
・We want to take good care of our hair without causing any trouble, so it is better to use a product that is rich in treatment ingredients. (Male from 50s)
6th place was “Rich in hair repair ingredients.”
Some people said that they wanted to repair the damage they had done, and they didn’t want to cause hair problems.
Although this question did not receive the highest votes, there were other answers such as the following:
・If your hair is dyed an unnatural black color, it will stand out even more than gray hair, so we believe that it is important to dye your hair a natural black color. (Male in his 40s)
When we surveyed 100 people, 35% of them answered that their gray hair dyes easily.
Many respondents also said that their main purpose was to dye their gray hair, or that they were concerned about uneven dyeing.
If you are a man who is purchasing a color treatment for gray hair, please use this as a reference.
■About AWA Co., Ltd.
Company website: https://a-w-a.co.jp/
Operates a beauty salon specializing in gray hair dye and hair care information media in Tsu City, Mie Prefecture.
■Managed beauty salon
・Somali, a beauty salon specializing in gray hair dye:
Operates a beauty salon specializing in gray hair dyeing in Shiroyama, Tsu City, Mie Prefecture.
We are also disseminating information about high-quality gray hair care at home for customers who are unable to come to the store. ■Management media
・Hair Care Talk: https://haircare-talk.com/
Hair care information media from a beauty salon.
Verification reviews of not only shampoos and treatments but also hair irons. ・Salon Select: https://haircare-talk.com/salonselect
Find a hair salon near you. You can find a hair salon that will make you look cute.
・Head spa selection: https://haircare-talk.com/headspa/
Find a head spa salon near you.
・Gray hair dye: https://a-w-a.co.jp/hennasalonsomari/category/grayhairdye/ ・Gray hair dye shampoo:
・Gray hair dye treatment:
https://a-w-a.co.jp/hennasalonsomari/category/colortreatment/ More details about this release:
AWA Co., Ltd.