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AWA Co., Ltd. Research Report What should you focus on when choosing a gray hair dye shampoo? 1st place was “Easy to dye gray hair”!

AWA Co., Ltd.
[Research Report] What should you focus on when choosing a gray hair dye shampoo? 1st place was “Easy to dye gray hair”!
Somali, a community-based beauty salon specializing in gray hair dyeing (, operated by AWA Co., Ltd. (, is a beauty salon specializing in gray hair dyeing, run by AWA Co., Ltd. ( We conducted a survey asking, “What do you want to focus on when choosing a gray hair dye shampoo?”
We will publish the results.
Survey overview
Survey target: Women in their teens and older
Survey date: August 2023
Research entity: AWA Co., Ltd.
Survey method: Voluntary response via the internet
Number of people surveyed: 100 people (100 women)
Survey method: Internet survey
Research report: *When quoting the results of this survey, please use the URL of “Somali, a beauty salon specializing in gray hair dyeing”
( Survey results summary
As a result of a survey asking, “What do you want to focus on when choosing a gray hair dyeing shampoo?” the number one answer was “ease of dyeing gray hair.”
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1st place: Ease of dyeing gray hair
・Moisturizing power can be supplemented with other treatments, but the primary goal is to make gray hair less noticeable, so we place emphasis on whether the hair is dyed beautifully and properly. (Female in her 30s)
・Since the hair type is difficult to dye, we focus on the ease with which gray hair is dyed. It’s painful when you dye your hair but it’s not dyed very well. (Female from 50s)
・It was difficult to re-dye my hair over and over again, and I ended up with undyed hair in areas that were hard to see, such as the back, and I had to go to a beauty salon to get it fixed, so I looked at reviews to find something that was easy to dye on my own and had a long life. I am choosing. (Female in her 40s)
1st place was “Easy to dye gray hair”.
Many people said that because the main purpose is to make gray hair less noticeable, it is difficult to re-dye it many times.
2nd place: Rich in moisturizing and repairing ingredients
・Even if your hair is beautifully dyed, dry hair will make you look older overall, so while ease of dyeing is important, I also want to focus on hair that is rich in moisturizing and repairing ingredients. (Female in her 30s)
・My hair is naturally curly, and it gets damaged easily and split ends occur easily, so I want to protect and repair my hair while dyeing it without damaging it any further. (Teenage female)
・If you use it every day, it tends to damage your scalp and hair, so it is preferable to use one that contains plenty of moisturizing ingredients. (Female in her 40s)
2nd place was “Rich in moisturizing and repair ingredients.” Many people said that if your hair is dry even after dyeing, it will make you look older, so you don’t want to damage your hair any further.
3rd place Good value for money
・Once you dye your gray hair, it doesn’t end there; it continues forever, so choose something that is as cost-effective as possible. (Female in her 30s)
・It’s something you use often, so if it’s expensive you won’t be able to use it in the first place. Ease of dyeing is important, but overall cost performance is also important, such as how long the color lasts without fading. (Female in her 40s)
・Dyeing your gray hair regularly at a beauty salon costs money, so you want to save money by dyeing your hair yourself using a hair dye shampoo. (Female in her 20s)
3rd place was “Good value for money”.
Some people said that they would not be able to continue using the hair if it was expensive, so they wanted to dye their hair as cheaply as possible without going to a hair salon.
4th place: No additives
・It is best to use additive-free products that are less irritating to the scalp and hair. As with gray hair, hair loss increases with age, so I want to take care of my gray hair as well. (Female in her 40s) ・Dyeing your hair makes your scalp tingle, so you want to reduce the damage to your scalp. I want to use natural materials because they will be used repeatedly. (Female in her 40s)
・When I hear about gray hair dye, I want to choose something that is as safe and secure as possible, as it seems to be very irritating and is a burden on the scalp because it is applied from close to the roots. (Female in her 30s)
4th place was “No additives”.
Some people said that they wanted to reduce damage to their scalp and were concerned about hair loss.
5th place: Color
・I am reluctant to see that my hair has been dyed. I would appreciate it if you could dye it naturally and brightly. (Female in her 40s) ・This is because I have a strong desire to dye my hair the ideal color I want. If it’s too dark or too bright, the overall balance will be thrown off, so I’m careful. (Teenage female)
・I don’t want it to be a strange color. You can consider moisturizing as a treatment, and I don’t mind if the price is a little high. Color is the most important thing. (Female in her 40s)
5th place was “color”.
There was an opinion that a natural finish is ideal, so if it’s too dark or too light, the overall balance of the hair will be affected. 6th place: Gentle cleaning power
・I heard from a hairdresser that the stronger the detergent, the faster the color will fade, so I try to take as long as possible in the shower and wash with a shampoo with a weaker detergent. (Female in her 20s)
– Choose products that do not dry out your skin. When taking care of your hair, we also focus on moisturizing properties, so we choose products that have gentle cleaning power. (Female in her 20s) ・Although I have sensitive skin to begin with, I don’t think it would be a good idea to damage my natural hair and scalp due to strong cleaning power. I believe that healthy hair grows on a healthy scalp, so I’m glad that the ingredients are gentle and won’t cause any skin problems. (Female in her 30s)
6th place was “Gentle cleaning power”.
There was an opinion that strong cleansing power will cause color fading faster, and that a healthy scalp will make it easier for healthy hair to grow.
Other answers
Although this question did not receive the highest votes, there were other answers such as the following:
・What concerns me the most is the scent. I’m naturally sensitive to smells, but I haven’t been able to find anything that smells good when it comes to hair dye products. When you think about the comfort of using it on a daily basis, scent is the most important thing! (Female in her 40s)
・I am concerned about whether it is suitable for sensitive skin before purchasing. I have sensitive skin and am prone to allergies, so when using a new product, I carefully read the ingredient list and description. (Female in her 30s)
・We emphasize that the color does not fade after shampooing gray hair. If you get caught in the rain or sweat while wearing a hat, the color will transfer to the hat. (Female from 50s)
When we surveyed 100 people, 48% of them answered that their gray hair dyes easily.
In addition, many respondents said that the main purpose is to make gray hair less noticeable, and that it is difficult to re-dye the hair over and over again.
Please refer to this when purchasing a gray hair dye shampoo. ■About AWA Co., Ltd.
Company website:
Operates a beauty salon specializing in gray hair dye and hair care information media in Tsu City, Mie Prefecture.
■Managed beauty salon
・Somali, a beauty salon specializing in gray hair dye:
Operates a beauty salon specializing in gray hair dyeing in Shiroyama, Tsu City, Mie Prefecture.
We are also disseminating information about high-quality gray hair care at home for customers who are unable to come to the store. ■Management media
・Hair Care Talk:
Hair care information media from a beauty salon.
Verification reviews of not only shampoos and treatments but also hair irons. ・Salon Select:
Find a hair salon near you. You can find a hair salon that will make you look cute.
・Head spa selection:
Find a head spa salon near you.
・Gray hair dye: ・Gray hair dye shampoo:
・Gray hair dye treatment: More details about this release: