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AWA Co., Ltd. Research Report What should you focus on when using shampoo to prevent gray hair? 1st place was “The price range is easy to maintain”!

AWA Co., Ltd.
[Research Report] What should you focus on when using shampoo to prevent gray hair? 1st place was “The price range is easy to maintain”!
Somali, a community-based beauty salon specializing in gray hair dyeing (, operated by AWA Co., Ltd. (, is a beauty salon specializing in gray hair dyeing, run by AWA Co., Ltd. ( We conducted a survey asking, “What do you want to focus on when using a gray hair prevention shampoo?”
We will publish the results.
Survey overview
Survey target: Women in their teens and older
Survey date: August 2023
Research entity: AWA Co., Ltd.
Survey method: Voluntary response via the internet
Number of people surveyed: 100 people (100 women)
Survey method: Internet survey
Research report: *When quoting the results of this survey, please use the URL of “Somali, a beauty salon specializing in gray hair dyeing”
( Survey results summary
As a result of a survey asking, “What do you want to focus on in a gray hair prevention shampoo?” the number one answer was “A price range that is easy to use.”
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1st place: Easy to maintain price range
・Because you won’t see any effect unless you use it consistently, I think it has to be in a price range that makes it easy to continue using it. (Female in her 40s)
・Since the color gradually fades, unless you can use it every day, you will end up paying the same amount as going to a beauty salon. (Female in her 40s)
・Recently, the current situation is that household finances are tight due to high prices. Therefore, it is important to note that the price is kept low. (Female in her 30s)
1st place was “It’s in a price range that makes it easy to continue using it.” There were many opinions that it would not be effective if it could not be continued, and that household finances were tight due to high prices.
2nd place Contains gray hair care ingredients
・I buy a preventive shampoo because I’m worried about gray hair and don’t want it to grow, so the ideal shampoo is one that contains ingredients to care for gray hair. (Female in her 30s)
・Since the purpose is to prevent gray hair, I thought that was the most important thing. I think it would be better to supplement the cleaning power and moisturizing with something different. (Female in her 40s)
・Since gray hair occurs repeatedly, I would like to easily prevent it with daily shampooing, and it would be nice if I could take care of it afterward as it would save me a lot of time. (Female in her 40s) 2nd place was “Contains gray hair care ingredients”.
Many people said they bought it to prevent gray hair, or because they wanted to easily take care of gray hair with daily shampoo.
3rd place Contains scalp care ingredients
-Hair grows from the scalp, so I think it’s important to take good care of your scalp. I believe that if your scalp is strong, gray hair will be less likely to grow. (Female in her 20s)
・I don’t have a very strong scalp, so if I can take care of my scalp at the same time as my gray hair, I think it would be great to be able to cover all my problems at once. (Female in her 30s)
・If you want to continue using it, it’s better to go for a product that focuses on scalp care, even if it costs a little more. If you choose based on price alone, you may get the impression that you will suffer from various hair problems later on. (Female in her 30s) 3rd place was “Contains scalp care ingredients”.
Some people said that it’s because my scalp isn’t very strong because I think a healthy scalp can cover hair problems.
4th place: Rich in moisturizing and repairing ingredients
・Basically, gray hair prevention shampoos tend to make your hair dry, and I personally have a tendency to have dry hair, so the most important point is that it is rich in moisturizing ingredients. (Female from 50s)
・Even though you want to look younger, you are taking care of your gray hair, but if your hair is untidy, it will make you look even older. I thought that containing moisturizing and repairing
ingredients would be gentle on the hair and help you achieve smooth hair. (Female in her 40s)
・I try to use shampoos that contain moisturizing and repairing ingredients to avoid damaging my hair. (Female in her 30s)
4th place was “Rich in moisturizing and repairing ingredients.” Some people said that dry hair makes you look older, so you want to minimize hair damage.
5th place: No additives
・It is important that the ingredients are gentle on the skin and hair in order to continue using it for a long time. I’m also worried that it might cause symptoms such as allergies or rashes. (Female in her 40s)
・Since you will be using it every day for a long time, I think it is safer to use it if it does not contain unnecessary substances that are not good for your skin. (Female in her 30s)
・If a gray hair care ingredient contains skin irritants, it can cause irritation and itchiness on the scalp, which can be difficult to leave behind, and may even damage your hair, so I would like to see no additives. (Female from 50s)
5th place was “No additives”.
Some people said that they wanted to use it without worry every day, and that harsh products could damage their hair.
6th place: Gentle cleaning power
・If the cleaning power is gentle, there will be less residual substances such as cleaning ingredients and you will not have to worry about rinsing. (Female in her 30s)
6th place was “Gentle cleaning power”.
There was an opinion that it is because there are few residual substances and there is no need for rinsing.
Other answers
Although this question did not receive the highest votes, there were other answers such as the following:
・I try to choose products that not only have strong dyeing power, but also won’t get dirty in the bathroom. (Female in her 40s)
When we surveyed 100 people, 50% of them answered that the price range was easy to maintain.
In addition, many respondents gave reasons for their responses, including that they would not be effective if they could not continue, and that household finances were tight due to high prices.
Please refer to this when considering purchasing a gray hair prevention shampoo. ■About AWA Co., Ltd.
Company website:
Operates a beauty salon specializing in gray hair dye and hair care information media in Tsu City, Mie Prefecture.
■Managed beauty salon
・Somali, a beauty salon specializing in gray hair dye:
Operates a beauty salon specializing in gray hair dyeing in Shiroyama, Tsu City, Mie Prefecture.
We are also disseminating information about high-quality gray hair care at home for customers who are unable to come to the store. ■Management media
・Hair Care Talk:
Hair care information media from a beauty salon.
Verification reviews of not only shampoos and treatments but also hair irons. ・Salon Select:
Find a hair salon near you. You can find a hair salon that will make you look cute.
・Head spa selection:
Find a head spa salon near you.
・Gray hair dye: ・Gray hair dye shampoo:
・Gray hair dye treatment: More details about this release:

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