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AWA Co., Ltd. Survey report 44% of people dye their gray hair with fashionable dyes!

AWA Co., Ltd.
[Survey report] 44% of people dyed their gray hair with stylish dyes!
The hair salon Somali (, operated by AWA Co., Ltd. (, targets women over the age of 10 all over Japan. We conducted a survey asking, “Do you dye your gray hair with stylish dyes?”
We will publish the results.
Survey outline
Survey target: Women in their teens and older
Survey date: August 2023
Survey body: AWA Co., Ltd.
Survey method: Voluntary response via the internet
Number of people surveyed: 100 (100 women)
Survey method: Internet survey
Research report: * When citing the results of this survey, please use the URL of
“Somali” ( Survey results summary
As a result of a questionnaire survey asking, “Do you dye your gray hair stylishly?”, 44% answered that they dyed their hair stylishly.
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Dyed with fashionable dye
-For many years, I have been using bright brown and red colors. I use stylish dyes because they add color to gray hair and give it a beautiful color. (50s-female)
・By not using gray hair dye, it is hard to dye and it is used as if to create natural highlights without giving a sense of unity in color. (Female in her 40s)
・If you dye it fashionable, it will blend in with the surrounding normal hair and the color will blend in naturally, so I also dye my gray hair stylishly. (Female in her 20s)
44% said they dyed their clothes using stylish dyeing techniques. Many people commented that it dyes gray hair well, has good color development, and blends in naturally with natural hair.
Fashionable and not dyed
・As expected, dyeing gray hair will dye it better, and if you dye your hair in a fashionable manner, your gray hair will shine and stand out. (Female in her 30s)
・My hair is naturally difficult to dye, so it cannot be dyed with fashionable dyes. The problem is that it doesn’t dye hair easily unless it’s specifically made for gray hair. (50s-female)
・My hair was damaged and my hairdresser told me, “I think you can use a hair dye shampoo if you have the amount of gray hair you have now.” Currently, I use gray hair dye shampoo about three times a week. (Female in her 40s)
52% of respondents answered that they did not dye their clothes for fashion. There were many opinions that fashionable dyes do not dye gray hair well and they do not want to damage their hair.
Other answers
Other responses included:
・I use both stylish dye and gray hair dye. In the summer, when my hair is tied up, my gray hair stands out, so I use gray hair dye, and in autumn and winter, when I often wear my hair down, I use fashionable dye. (Female in her 30s)
When we conducted a questionnaire to 100 people, 44% of the total answered that they were dyeing their hair with fashionable dyes. Also, as the reason for answering, there were many opinions that gray hair was dyed well and the color was good, and it blended naturally with the natural hair.
If you are worried about how to dye gray hair, please refer to it. ■ About AWA Co., Ltd.
Company HP:
Operates a hair salon specializing in gray hair dyeing and hair care information media in Tsu City, Mie Prefecture.
■ Management beauty salon
・ Gray hair dyeing specialty beauty salon Somali:
Operates a beauty salon specializing in gray hair dyeing in Shiroyama, Tsu City, Mie Prefecture.
We are also transmitting about expensive gray hair care at home for customers who can’t come to the store.
■ Operating media
・Hair Care Talk:
Hair care information media from beauty salons.
Verification reviews of not only shampoos and treatments but also hair irons. ・Salon Select:
Search for beauty salons near you. You can find a hair salon that will make you look cute.
・Head spa selection:
Find a head spa salon near you.
■ Related
・Gray hair dye: ・Gray hair dye shampoo:
・Gray hair dye treatment: Details about this release:

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