AWA Co., Ltd.
[Survey Report] 59% of people buy gray hair dye shampoo at drugstores! ……
Somali, a beauty salon specializing in gray hair dyeing
(https://a-w-a.co.jp/hennasalonsomari/), operated by AWA Co., Ltd. (https://a-w-a.co.jp/), targets women aged 10 and older from all over Japan. We conducted a survey asking, “Do you buy gray hair dye shampoo at drugstores?”
We will publish the results.
Survey target: Women in their teens and older
Survey date: August 2023
Research entity: AWA Co., Ltd.
Survey method: Voluntary response via the internet
Number of people surveyed: 100 people (100 women)
Survey method: Internet survey
https://a-w-a.co.jp/hennasalonsomari/drugstore-grayhair-colorshampoo-ranking/#sirashamdrugpr *When quoting the results of this survey, please use the “Somali” URL
(https://a-w-a.co.jp/hennasalonsomari/drugstore-grayhair-colorshampoo-ranking/#sirashamdrugpr). Survey results summary
When we conducted a survey asking, “Do you buy gray hair dye shampoo at a drugstore?”, 59% of respondents answered, “I buy it at a drugstore.”
[Image: https://prtimes.jp/i/107159/209/resize/d107159-209-9a7806b4347336a75657-0.pNG &3=107159-4B5255F08CA1B2E44758DA510368 7700-1024X768.png]
buy at drugstore
・There is a large drugstore near my home, so I can go there whenever I want and it has a wide selection of products. One of the reasons is that you can feel free to consult with the store staff. (Female from 50s)
・There are many products available online, but I want to see the actual products and try out the ones I like, and drugstore products tend to be relatively cheap. (Female in her 30s)
・I sometimes buy medicines on Mercari or online, but I am concerned about the storage conditions of medicines, so I often buy them at drugstores or supermarkets. (Female in her 30s)
59% said they would buy it at a drugstore.
Many people said that they could get the products when they needed them, that they were often cheap, and that they were kept in good condition.
Don’t buy it at the drugstore
・I don’t buy commercially available products because I like them and buy them regularly, but if they’re sold at a drugstore, I’d buy them. (Female from 50s)
・I use items sold at the official online shop. It’s much cheaper to buy in bulk, so that’s what I use. (Female in her 30s)
・The nearby discount supermarket has a sale and you can buy it cheaper than the drugstore. (Female in her 30s)
37% said they would not buy it at a drugstore.
Many people said that because they regularly purchase online, there are cheaper stores elsewhere.
Other responses included the following:
– Check various sites to see if there are any campaigns going on, and if it’s a good deal, buy it online, or if it’s cheaper at a drugstore, buy it at the drugstore. (Female in her 40s)
When we surveyed 100 people, 59% of them said they would buy it at a drugstore. Many respondents also said that they could get the products when they needed them, and that they were often cheap and kept in good condition.
Please refer to this when considering purchasing a gray hair dye shampoo. ■About AWA Co., Ltd.
Company website: https://a-w-a.co.jp/
Operates a beauty salon specializing in gray hair dye and hair care information media in Tsu City, Mie Prefecture.
■Managed beauty salon
・Somali, a beauty salon specializing in gray hair dye:
Operates a beauty salon specializing in gray hair dyeing in Shiroyama, Tsu City, Mie Prefecture.
We are also disseminating information about high-quality gray hair care at home for customers who are unable to come to the store. ■Management media
・Hair Care Talk: https://haircare-talk.com/
Hair care information media from a beauty salon.
Verification reviews of not only shampoos and treatments but also hair irons. ・Salon Select: https://haircare-talk.com/salonselect
Find a hair salon near you. You can find a hair salon that will make you look cute.
・Head spa selection: https://haircare-talk.com/headspa/
Find a head spa salon near you.
・Gray hair dye: https://a-w-a.co.jp/hennasalonsomari/category/grayhairdye/ ・Gray hair dye shampoo:
・Gray hair dye treatment:
https://a-w-a.co.jp/hennasalonsomari/category/colortreatment/ More details about this release:
AWA Co., Ltd.