AWA Co., Ltd.
[Survey Report] 69% of people say word of mouth is the deciding factor in choosing a gray hair dye treatment!
Somali, a beauty salon specializing in gray hair dyeing
(https://a-w-a.co.jp/hennasalonsomari/), operated by AWA Co., Ltd. (https://a-w-a.co.jp/), targets women aged 10 and older from all over Japan. We conducted a survey asking, “Is word of mouth the deciding factor in choosing a gray hair dye treatment?”
We will publish the results.
Survey target: Women in their teens and older
Survey date: August 2023
Research entity: AWA Co., Ltd.
Survey method: Voluntary response via the internet
Number of people surveyed: 100 people (100 women)
Survey method: Internet survey
https://a-w-a.co.jp/hennasalonsomari/grayhair-colortreatment-review-ranking/#siratorikutikomirankpr *When quoting the results of this survey, please use the “Somali” URL
(https://a-w-a.co.jp/hennasalonsomari/grayhair-colortreatment-review-ranking/#siratorikutikomirankpr). Survey results summary
As a result of a survey asking, “Is word of mouth the deciding factor in choosing a gray hair dye treatment?”, 69% of respondents answered, “I make my decision based on word of mouth.”
[Image: https://prtimes.jp/i/107159/206/resize/d107159-206-c1f93d0ad322a7ee044d-0.png&s3=107159-206-b881da1374cf0a8155591513fc560609-1024×768.png ]
Decided based on word of mouth
– Information from people who have actually used the product is the most reliable. It would be even better if it included before and after images. (Female in her 40s)
・I try to read reviews from people who have actually used the product, as they are the most helpful when it comes to dyeing and color fading. (Female in her 40s)
・I think only those who have actually used it can understand the feeling of use. Also, opinions from people with hair similar to yours are especially helpful. (Female in her 30s)
69% of respondents said they made their decisions based on word of mouth. Many people said that they would trust the opinions of people who have actually used the product, and that they would like to refer to the opinions of people with hair type similar to their own.
I can’t decide based on reviews.
・I buy it at the drugstore I usually go to because I want to get my hands on it and read the color, scent, and the back of the package. (Female from 50s)
・I believe that everyone’s hair quality is different, so I don’t think that other people’s impressions can necessarily tell you whether your hair will improve or not. (Female in her 30s)
・I have sensitive skin, so even if the reviews are good, it often doesn’t suit me. When purchasing, check the manufacturer and ingredients at the drugstore before purchasing. (Female in her 40s) 25% said they would not make a decision based on word of mouth. Many people said that they wanted to check the packaging when they picked up the product, and that everyone’s hair type is different. Other answers
Other responses included the following:
・I use the reviews of people of the same age, hair type, and skin type as my own as a guideline. I choose ingredients based on the ingredient list more than reviews. (Female in her 30s)
When we surveyed 100 people, 69% of them said they made their decisions based on word of mouth.
Many respondents also said that they believed the opinions of people who had actually used the product were the most reliable, and that they wanted to refer to the opinions of people with similar hair types to themselves.
Please refer to this when purchasing a gray hair dye treatment. ■About AWA Co., Ltd.
Company website: https://a-w-a.co.jp/
Operates a beauty salon specializing in gray hair dye and hair care information media in Tsu City, Mie Prefecture.
■Managed beauty salon
・Somali, a beauty salon specializing in gray hair dye:
Operates a beauty salon specializing in gray hair dyeing in Shiroyama, Tsu City, Mie Prefecture.
We are also disseminating information about high-quality gray hair care at home for customers who are unable to come to the store. ■Management media
・Hair Care Talk: https://haircare-talk.com/
Hair care information media from a beauty salon.
Verification reviews of not only shampoos and treatments but also hair irons. ・Salon Select: https://haircare-talk.com/salonselect
Find a hair salon near you. You can find a hair salon that will make you look cute.
・Head spa selection: https://haircare-talk.com/headspa/
Find a head spa salon near you.
・Gray hair dye: https://a-w-a.co.jp/hennasalonsomari/category/grayhairdye/ ・Gray hair dye shampoo:
・Gray hair dye treatment:
https://a-w-a.co.jp/hennasalonsomari/category/colortreatment/ More details about this release:
AWA Co., Ltd.