AWA Co., Ltd.
[Research Report] What is the most important thing when choosing a gray hair dye shampoo for men? The first place was “Ease of dyeing gray hair”!
Somali, a community-based beauty salon specializing in gray hair dyeing (https://a-w-a.co.jp/hennasalonsomari/), operated by AWA Co., Ltd. (https://a-w-a.co.jp/), is a hair salon specializing in gray hair dyeing, run by AWA Co., Ltd. (https://a-w-a.co.jp/). We conducted a survey asking, “What is the most important thing when choosing a gray hair dye shampoo for men?”
We will publish the results.
Survey target: Males in their teens and older
Survey date: August 2023
Research entity: AWA Co., Ltd.
Survey method: Voluntary responses via the Internet
Number of people surveyed: 100 people (100 men)
Survey method: Internet survey
https://a-w-a.co.jp/hennasalonsomari/mens-grayhairshampoo-ranking/#menssiragashampoopr *When quoting the results of this survey, please use the URL of “Somali, a beauty salon specializing in gray hair dye”
(https://a-w-a.co.jp/hennasalonsomari/mens-grayhairshampoo-ranking/#menssiragashampoopr). Summary of survey results
As a result of a survey asking, “What is the most important thing when choosing a gray hair dye shampoo for men?”, the number one answer was “ease of dyeing gray hair.”
[Image: https://prtimes.jp/i/107159/198/resize/d107159-198-dad9704eec7cdffb5eeb-0.png&s3=107159-198-6d70a582a0c9c2e71e1c2fdc70759e90-1024×768.png ]
1st place: Ease of dyeing gray hair
・I thought that no matter how cheap it was, it would be meaningless unless it dyed gray hair reliably. We believe that performance should be more important than cost. (Male in his 20s)
・The desire to hide gray hair is a top priority. It would be better if you could take care of your hair quality and scalp, but I feel like these items are more effective against thinning hair than gray hair. (Male in his 30s)
・I want to spend as little time as possible, so the ease with which it dyes is the deciding factor. Gray hair is noticeable, so it is important to dye it quickly and beautifully. (Male in his 30s) 1st place was “Easy to dye gray hair”.
Many people said that they wanted to hide their gray hair, so they didn’t want to take the time to do it.
2nd place: You can also take care of your scalp
・I’m concerned about gray hair, but I’m also very concerned about damage to the scalp, so the most important condition when purchasing a product is that it can take care of the scalp when dyeing. (Male in his 30s)
・I have a sensitive scalp, and depending on the shampoo, it can easily itch or cause bumps, so I thought that scalp care was an important factor. (Male in his 30s)
・Now that I’m in my late 30s, I’m at the age where I’m concerned about gray hair. I’m also at an age where I’m concerned about hair loss, so it would be nice to be able to dye my gray hair and take care of my scalp. (Male in his 30s)
2nd place was “Can also provide scalp care.”
Many people commented that they have sensitive scalps and are concerned about damage, and that they also want to prevent hair loss at the same time.
3rd place: Good cost performance
・Since we are thinking of using the product repeatedly after that, we would like to prioritize the fact that it is a cheap and practical product. I’m happy that it’s easy to repeat. (Male in his 30s) ・All manufacturers have the same feeling when it comes to dyeing gray hair. So I try to find something as cheap as possible through drugstore discounts. (Male in his 40s)
・Once you start dyeing, it seems like you won’t be able to stop, so I’m most concerned about the running costs that will be incurred in the future. (Male in his 40s)
3rd place was “good cost performance”.
Some people said that they wanted to buy at a discount because it was easier to continue purchasing if it was cheaper.
4th place Contains hair repair ingredients
・You cannot expect the effect of dyeing gray hair in one use with men’s gray hair dye shampoo. I hope that it will be able to dye gray hair little by little, and at the same time, it will contain ingredients to repair weakened and damaged hair. (Male from 50s) ・Men’s hair tends to get thicker year by year, so it would be great if it included content that would repair it. (Male in his 30s)
・Cheap products can damage your hair, making it look frizzy and frizzy, or turning it brown, so it’s ideal to use something that protects your hair while dyeing it. (Male in his 40s)
4th place was “Contains hair repair ingredients.”
There was an opinion that it would be ideal to be able to dye your hair while protecting it because you want to repair damaged or hard hair.
Tied for 4th place: give Harikoshi
– Men’s hair tends to gradually become thinner as they age, so it’s important to have something that will help maintain its firmness and body. (Male in his 30s)
・I’m starting to worry about my hair quality, so I would like to dye my hair to keep it firm and firm in order to keep it youthful. (Male in his 40s)
A tie for 4th place was “Give Harikoshi”.
Some people said that they wanted to stay youthful because they were worried about their hair thinning as they got older.
6th place: Good color taste
・It’s not just that you can dye your gray hair, but rather than dyeing it well, I choose something that will give you a finish that doesn’t look strange even if it’s a little uneven. (Male in his 30s) ・If it doesn’t give you a natural tone, it will give you the impression that you have made yourself look younger, and if anything, it will make your face look older. (Male in his 40s)
6th place was “good color”.
They wanted a finish that didn’t look out of place, and some people said that if it wasn’t a natural color, it would make them look older. summary
When we surveyed 100 people, 47% of them answered that their gray hair dyes easily.
Many respondents also said that they wanted to hide their gray hair, or that they didn’t want to take the time to do it.
If you are a man who is considering purchasing a gray hair dye shampoo, please refer to this article.
■About AWA Co., Ltd.
Company website: https://a-w-a.co.jp/
Operates a beauty salon specializing in gray hair dye and hair care information media in Tsu City, Mie Prefecture.
■Managed beauty salon
・Somali, a beauty salon specializing in gray hair dye:
Operates a beauty salon specializing in gray hair dyeing in Shiroyama, Tsu City, Mie Prefecture.
We are also disseminating information about high-quality gray hair care at home for customers who are unable to come to the store. ■Management media
・Hair Care Talk: https://haircare-talk.com/
Hair care information media from a beauty salon.
Verification reviews of not only shampoos and treatments but also hair irons. ・Salon Select: https://haircare-talk.com/salonselect
Find a hair salon near you. You can find a hair salon that will make you look cute.
・Head spa selection: https://haircare-talk.com/headspa/
Find a head spa salon near you.
・Gray hair dye: https://a-w-a.co.jp/hennasalonsomari/category/grayhairdye/ ・Gray hair dye shampoo:
・Gray hair dye treatment:
More details about this release: