Nile Co., Ltd.
Awareness of “Rakuten Super Sale” is 62.5%.The majority spent less than 10,000 yen and 6.0% shopped at 10 or more stores (according to Appliv TOPICS)
Report on “Rakuten Super Sale” for 1,637 men and women aged 20-69 ……
Appliv TOPICS, operated by Nile Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo, President: Hito Takahashi, hereinafter referred to as Nile), targeted 1,637 men and women aged 20 to 69 from September 11, 2023 to September 9, 2023. We conducted a survey on Rakuten Market’s big sale “Rakuten Super Sale” on the 18th of March.
■Survey results Appliv TOPICS conducted a survey regarding the Rakuten Super Sale targeting 1,637 men and women aged 20 to 69 through an internet survey service.
62.5% knew about the “Rakuten Super Sale” held from September 4th to 11th. Of those who knew about the event, 49.1% shopped at the Rakuten Super Sale. The most commonly purchased product categories were “daily
necessities” and “groceries.” “Cosmetics/Beauty” and “Clothing” are also popular.
The most amount spent on Rakuten Super Sale was 5,000 to 9,999 yen. 64.7% shopped at 3 or fewer stores. “10 or more stores” accounted for 6.0%. ■Awareness of “Rakuten Super Sale” is approximately 60%
[Image 1: https://prtimes.jp/i/55900/407/resize/d55900-407-640be5e81c29c9341301-0.png&s3=55900-407-70dcf2abf29b09e992112190430613ee-1920×1080.png ]
When asked whether they knew that Rakuten Market was holding a “Rakuten Super Sale” from September 4th to 11th, 62.5% answered “I knew.” The majority knew about the existence of “Rakuten Super Sale.” ■Approximately 50% of people shopped during the Rakuten Super Sale period
[Image 2: https://prtimes.jp/i/55900/407/resize/d55900-407-ec8ae040f8558d5fdc08-1.png&s3=55900-407-54659c98cde9ef1d788d8344ccebc932-1920×1080.png ]
When we asked 1,023 people who knew about the Rakuten Super Sale whether they had shopped there, 49.1% said they had shopped. Approximately half of the respondents shopped at Rakuten Super Sale. ■Daily necessities and foodstuffs were commonly bought at super sales. Cosmetics and clothing were also popular.
[Image 3: https://prtimes.jp/i/55900/407/resize/d55900-407-f9af1eb3794990a3541d-2.png&s3=55900-407-78ac5362e2a981f9cc5619b3965d329b-1920×1080.png ]
We asked 502 people who said they shopped at Rakuten Super Sale what they bought. The most common items were “daily necessities” and “food items.” This is followed by “home appliances,” “cosmetics/beauty,” and “clothing.” When we asked a similar question at Amazon’s “Amazon Prime Day” held in July, the 1st to 3rd place was the same as this time, but 4th place was “PC/Peripheral Equipment”, 5th place was “Fire TV”, and 6th place was The results were “Echo”, 7th place “Pet supplies”, 8th place “Kindle terminal”, 9th place “Cosmetics/Beauty”, and 10th place “Medicine/Supplements”. While computers and gadgets are popular on Amazon Prime Day, cosmetics, fashion, and healthcare seem to be relatively more popular on Rakuten Super Sale. Reference: 2023 “Amazon Prime Day” Survey
https://mag.app-liv.jp/archive/143394/ ■The most common amount spent is 5,000 to 9,999 yen, and more than half are less than 10,000 yen
[Image 4: https://prtimes.jp/i/55900/407/resize/d55900-407-7876190215cb4722c7c6-3.png&s3=55900-407-49da71381b4cabf2ecf21c07dc335eca-1920×1080.png ]
We asked 502 people who said they had shopped at Rakuten Super Sale how much they spent on Rakuten Super Sale. Of the 487 people excluding those who did not respond, the most common answer was “5,000 to 9,999 yen” at 24.8%. Those who spent less than 10,000 yen accounted for a total of 52.0%, accounting for more than half of the total. The next most popular option was “10,000 to 19,999 yen” at 20.3%. When we conducted a similar survey during “Amazon Prime Day” held in July, the most popular choice was “10,000 to 19,999 yen” at 21.2%, followed by “5,000 to 9,999 yen” at 20.1%. 47.5% of people spent less than 10,000 yen, so it seems that the amount spent on “Rakuten Super Sale” tends to be lower than on “Amazon Prime Day.” Reference: 2023 “Amazon Prime Day” Survey
https://mag.app-liv.jp/archive/143394/■Number of stores to shop during the super sale period: “1 store” was the highest, 64.7% were “3 or less stores”
[Image 5: https://prtimes.jp/i/55900/407/resize/d55900-407-a3b539fc581f84521f8f-4.png&s3=55900-407-af41cc1599626de5a37d2a128a6a5ffa-1920×1080.png ]
During the Rakuten Super Sale, a shop shopping campaign is being implemented in which the more stores you shop at on Rakuten Market, the higher the point return rate. We asked 502 people who said they shopped at Rakuten Super Sale how many stores they shopped at. Of the 479 people excluding non-respondents, the most common response was “1 store” at 23.3%. The total of 1 to 3 stores is 64.7%, and the majority of people do not shop around much. 6.0% of people shopped at “10 or more stores” where the point redemption rate was highest.
Appliv TOPICS provides a detailed explanation of the shop shopping system. There is a high possibility that shop shopping will be carried out during the next Rakuten Super Sale, so if you would like to know more about the mechanism, please see the article below. A thorough guide to Rakuten Super Sale https://mag.app-liv.jp/archive/134456/ “Appliv TOPICS” provides information on great sales and campaigns from Amazon and Rakuten Market, as well as how to use them wisely. Masu. If you shop online, please read this related article. When is Amazon’s sale? Predicting Prime Day, Black Friday, time sale festivals, etc. https://mag.app-liv.jp/archive/132115/How to use Amazon and
introduction to each service
https://mag.app-liv.jp/category/amazon/Rakuten Sale Calendar When is the next big sale?
https://mag.app-liv.jp/archive/134542/ Survey method: Internet survey Survey period: September 11 to September 18, 2023 Survey contractor: Just System Co., Ltd. Survey target: Men and women aged 20 to 69 Number of samples: 1,637 people
◇Ages 20-29 years old: 330 people 30-39 years old: 330 people 40-49 years old: 328 people 50-59 years old: 318 people 60-69 years old: 331 people
◇Gender Male: 816 Female: 821 *This survey result is rounded to any decimal place. The total may not add up to 100%. ■About “Appliv TOPICS”
[Image 6: https://prtimes.jp/i/55900/407/resize/d55900-407-da35d62b65187144dade-5.png&s3=55900-407-358af53823396f4230602ff35366641a-308×96.png ]
Appliv and Appliv TOPICS are one of the largest smartphone-related media outlets in Japan, used by more than 10 million people a month. “Appliv TOPICS” introduces and compares services available on smartphones, and explains how to use them. It is a media that provides a wide range of information that makes users’ lives more convenient and enjoyable, such as videos, music, and shopping.
1 Please clearly indicate the name of “Appliv TOPICS” as the source of the information.
2 Please provide a link to the URL below as the source.
3 Processing or alteration of survey result data is not permitted. 4 If we determine that the content is inappropriate, we may revoke permission to reproduce it and request that the publication be discontinued.
More details about this release:
Nile Co., Ltd.