Peace Co., Ltd.
Ayumi Doi, representative of Peace Co., Ltd., appeared on the talk show at Good Life Fair in Tokyo Big Sight sponsored by Asahi Shimbun. “Where to start! ? With the theme of “How to Start a Vegan Life,” we talked with vegan and organic experts about how to start a vegan lifestyle that is easy to incorporate into your daily life.
Ayumi Doi, who is the representative of Peace Co., Ltd. and also serves as a director of the Japan Vegan Association,
We appeared on a talk show at the “Good Life Fair in Tokyo Big Sight sponsored by Asahi Shimbun” held from September 1st (Friday) to 3rd (Sunday).
[Image 1: https://prtimes.jp/i/44540/11/resize/d44540-11-51490538df5ea1930677-0.jpg&s3=44540-11-6d55b400f821242119e51ca9c8c0277a-3900×2600.jpg] Good Life Fair in Tokyo Big Sight sponsored by Asahi Shimbun https://goodlife-fair.jp/stage/#s0903_1600
[9/3 (Sunday) Talk show “Where to start! ? Presented on “How to Start a Vegan Life”]
The speakers were the following four experts in various fields. “Where to start! ? With the theme of “Vegan Life,” we talked about changes in the vegan market in recent years, the vegan situation overseas, and the first steps you can take to become a vegan. Speaker information: ◯Mayumi Murotani (Model/Chairman of the Japan Vegan Association, a specified non-profit organization) As a model and beauty food expert, she is a leader in Japan’s vegan industry. ◯Ayumi Doi (Director, Japan Vegan Association) In addition to working as a director of the Japan Vegan Association and a certified Vegan instructor, she is also the owner of the style table Kichijoji Parco store. ◯ Teru Hirooka (Representative Director, MOTHEREARTH Co., Ltd.) An expert who has been involved in the launch of many famous organic brands. ◯Naoko Fukiage (Representative Director, Flag Co., Ltd.) In four years, she has opened more than 20 organic daily necessities stores such as style table and Ethical & Sea, mainly in department stores.
[Image 2: https://prtimes.jp/i/44540/11/resize/d44540-11-f892476f2e1835153d81-0.jpg&s3=44540-11-292d2ce66b97e7fbc2abdc81b1397897-3900×2600.jpg] On that day, the “VEGAN AWARD” was being held at the Good Life Fair in Tokyo Big Sight sponsored by Asahi Shimbun, and many plant-based foods were on sale, so people of all ages and genders were interested. He came to see us. The first thing they talked about was how Mr. Murotani and Doi, who practice veganism on a daily basis, do so. Mr. Murotani, who has visited more than 4,000 vegan-friendly restaurants, talked about how the number of vegan restaurants has increased over the past few years, and it has become easier to eat there. They talked about the vegan situation not only in Japan but also overseas, and it was an opportunity to learn about the situation of veganism overseas, such as in Australia, where you can always choose veganism even in regional cities, and it is cheaper to choose veganism. Next, each speaker touched on why they started veganism, and Ms. Murotani, who is also a model, said that she had a rough diet in the past, but by changing to a vegan diet, she was able to maintain her body shape. Unexpected stories emerged, such as how he was able to maintain his diet and how Doi changed his eating habits after experiencing poor health. As for how to actually incorporate veganism, he talked about how Japanese food is originally a vegan diet, and that there are cases where people are actually eating vegan meals without even realizing it, which caused some surprised voices from the attendees. .
[Image 3: https://prtimes.jp/i/44540/11/resize/d44540-11-710d9b313774e27491a2-2.jpg&s3=44540-11-e525bd034c8e0942002e6daf882d1050-3900×2600.jpg] [Voices from visitors]
After the lecture, we heard a variety of voices, including those who were experiencing veganism for the first time and those who were interested but didn’t know the details. “I learned that a vegan lifestyle has surprisingly many ties to the Japanese diet, and is a lifestyle that is easy to incorporate into daily life.” “Even restaurants, cafes, and major manufacturers have menus and products that incorporate veganism.” “I want to live in a world where veganism is readily available as an option, like in other countries.” “I want to incorporate veganism not only in my diet, but also in beauty and fashion.” Now that I know that I can do this, I want to contribute to the earth through my consumption choices.”
[We will continue to hold events that touch on ethical veganism, etc.] style table Kichijoji Parco store (Peace Co., Ltd.) will be holding an event to provide an opportunity to think about ethics, veganism, one’s health, and the global environment. Most recently, we will be holding an event in collaboration with “KICHIJOJI PARCO SUSTAINABLE DAYS” to be held at Kichijoji PARCO on Saturday, September 16th and Sunday, September 17th. KICHIJOJI PARCO SUSTAINABLE DAYS special page https://kichijoji.parco.jp/page/sustainable/style tableThe following two events are scheduled at the 8th floor space “SkiiMa” of Kichijoji PARCO where the Kichijoji store is located1, 9/16 (Sat) 14:00 – Ayumi Doi talk show “Ethical life starting today” limited to 30 people Participation fee: 1,000 yen including tax (souvenir included) 2, 9/17 (Sun) 14:00 – Workshop limited to 10 people each, available at home Beeswax wraps made from cloth (from 300 yen including tax) and soy candles made from rose flowers (from 4,400 yen including tax) Details/application (Peatix) https://styletablekichijoji.peatix.com [About Ayumi Doi]
style table Kichijoji Parco store owner. President and Representative Director of Peace Co., Ltd. President and CEO of GIVER Co., Ltd. Director of the Japan Vegan Association, certified Vegan instructor, and sustainable ambassador for Japan’s only plant-based magazine “veggy.” Born in Toyonaka City, Osaka Prefecture. Started his own business at the age of 24. Her hobbies include pursuing beauty and health, and enjoying gourmet food while traveling. Her book “A way of life in which you can achieve all the ideals you have envisioned,” written with the wish for modern women to live more vibrant lives, was ranked first in the Amazon women’s issues category and was featured on TBS TV’s “King’s Brunch.” A bestseller that was ranked 4th in the SHIBUYA TSUTAYA literary ranking. Ayumi Doi
Instagramhttps://www.instagram.com/ayumidoi_collection/A way of life in which you can obtain all the ideals you have imagined｜Written by Ayumi Doi｜Kizuna Publishinghttps://www.amazon.co .jp/dp/4866631236/ https://www.kizuna-pub.jp/book/9784866631233/
[About style table Kichijoji PARCO store]
A select shop with a lineup of over 300 products, including organic cosmetics, inner care, food, and miscellaneous goods, based on the concept of “ethical x sustainable x vegan.” Management: Peace Co., Ltd. Address: 1F Kichijoji Parco, 1-5-1 Kichijoji Honmachi, Musashino City, Tokyo Phone number: 0422-27-1133 Business hours: 10:00 a.m. to 8:00 p.m.
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