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BEAMS Co., Ltd. Actress Seina Nana comes to the store! Event report

BEAMS Co., Ltd.
Actress Seina Nana comes to the store! -NANA SEINO × Ray BEAMS-Event Report To commemorate the release of collaboration products with -Ray BEAMS-, we held an event with Nana Seino visiting the store at “BEAMS Women Harajuku”.
Ray BEAMS, a women’s label developed by BEAMS Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President and CEO: Hiroshi Shitara), will be holding an event at “BEAMS Women Harajuku” on September 9th (Saturday) with the name of actress Seino Nana. We held a store visit event.
[Image 1:×1280.jpg] This collaboration item – NANA SEINO x Ray BEAMS – will be released as a collection of 7 types in total.
The first release will be a T-shirt, two types of socks, and a total of four types of caps on August 3rd (Thursday), and the second release will be a jersey setup, hoodie release, and cap pre-order sales on September 6th. It started on (Wednesday).
On the first day of their release, they were so popular that long lines formed outside the BEAMS Women Harajuku store, and the products sold out within a few days. “Otsukare Rice T-shirts” have been added to the production schedule and are now back in stock.
[Image 2:×1280.jpg] During our previous collaboration, we had to postpone the launch at stores due to the coronavirus pandemic, but this time we launched at a physical store where you could actually see the product in your hands, and we were also able to hold a store visit event.
At the store visit event, we invited the winners of a lottery to “BEAMS Women Harajuku” and delivered a talk show. The customers who met their favorite Seino Nana cheered and exclaimed, “So cute!” and looked at her with expressions full of joy.They said, “This is the first time for me to spend time with my fans at an event like this.” That’s why I’ve been looking forward to this day.I want to spend a fun time with you all.”He expressed his thoughts and the talk event started. Afterwards, he took to the stage to talk about his commitment to this collaboration item and his impressions of the finished product.
Among the questions we solicited from customers in advance, we received an overwhelming number of inquiries about “styling explanations using collaboration items,” and we proposed recommended styling based on the products in the store. In addition, he answered questions about his personal clothes and actors, which he posted on Instagram, with a laugh.
On the day of the event, he prepared a sticker with a message written by himself as a souvenir and handed it to the customer as a surprise gift.The venue erupted with cheers of joy as he handed it to each customer while expressing his gratitude. was impressive.
When asked about his impressions of the talk show, he said, “We are very happy to have visitors from all over the world today. Thank you for your precious time. We will continue to do our best to support you.” The event ended amid loud applause. closed.
[Image 3:×1512.jpg] Those who purchase or make a reservation at “BEAMS WOMEN Harajuku” will receive a “Otsukareisu” sticker limited to this collaboration as a novelty gift. In addition, we will have an autographed photo booth and an exhibition of Polaroid photos of the artists themselves, so please take this opportunity to visit us.
*Please note that the number of stickers is limited.
* Launching end date undetermined
[Image 4:×1512.jpg] Product Summary
Sales store: BEAMS Women Harajuku, BEAMS official online shop, ZOZOTOWN ・Beams Women Harajuku
Jingumae Terrace B1F, 3-25-15 Jingumae, Shibuya-ku, Tokyo
・Beams official online shop
Born October 14, 1994. Born in Aichi Prefecture. Debuted in 2007. In 2014, she played the heroine in the movie “TOKYO TRIBE” and won the Best Newcomer Award at the 36th Yokohama Film Festival. Since then, he has appeared in many works such as dramas, movies, plays, and advertisements.
In recent years, she has won Best Supporting Actress at the 35th Nikkan Sports Film Awards, Best Supporting Actress at the 65th Blue Ribbon Awards, and Best Supporting Actress at the 46th Japan Academy Awards. He played the lead role in the April drama “Sunday Night Night…” (ABC), and the movie “Kingdom: Flames of Destiny” is currently being released.
Official website:
Official Instagram:
What is -Ray BEAMS-?
Enjoy your own style while being aware of trends
Established in 1984 as BEAMS’ first women’s label. Based on the concept of “The Way of Chic,” which has the meaning of “chic way of life,” “chic clothing,” and “stylish way of living,” we offer items that allow you to enjoy coordinating seasonal and standard items with free thinking. doing. We hope to be a label that helps many women find a “Chic” way of living, dressing, and living through items that make them feel happy.
The concept behind this is to value the mood of the times, your own feelings and thoughts at the time, and express your own way of life through your clothes, rather than being forced to dress like someone else.
We have developed a “collection line” of original products that includes basic, standard items that are connected to “The Way of Chic,” as well as seasonal trend items that give you a sense of the fun and excitement of current fashion.
We will propose trends in women’s fashion to women who enjoy fashion and value a strong core, with a style that respects free thinking and individuality, going beyond just proposing single items.
Official website: Ray BEAMS Official Website ( Official Instagram: @ray_beams_official
Details about this release:

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