WHYT Co., Ltd.
“CIRCLE HERITAGE”, which is popular among Generation Z, has announced the first installment of “HYSTERIC BOOTLEG”, a collaboration with “HYSTERIC GLAMOR”. Sales start from Saturday, September 16th. ……
“CIRCLE HERITAGE” operated by WHYT Co., Ltd. will launch a
collaboration collection with “HYSTERIC GLAMOR”, a fashion brand started in 1984 by designer Nobuhiko Kitamura, from Saturday, September 16th. Sell.
[Image 1: https://prtimes.jp/i/126480/2/resize/d126480-2-d9e48333216878f7dacb-0.jpg&s3=126480-2-e656b9b9ba219febb43f5a43423e5e92-2025×2700.jpg] CIRCLE HERITAGE is a fashion brand started in 2023S/S by designer SYUNKI, born in 2001. Based on the concept of “MAKE A CIRCLE” and inspired by 70’s PUNK culture and 90’s Harajuku, the collection, which focuses on remakes and other one-of-a-kind items, is popular among the youth generation.
CIRCLE HERITAGE has released a collaboration item with HYSTERIC GLAMOR, a leading Japanese brand founded by Nobuhiko Kitamura in 1984 and leading the street culture in Tokyo.
This collection is called “HYSTERIC BOOTLEG” and is the first step in a project in which SYUNKI and Nobuhiko Kitamura collaborate to dismantle and reconstruct HYSTERIC GLAMOR’s past archives.
[Image 2: https://prtimes.jp/i/126480/2/resize/d126480-2-6569b45e3a19776ab9bb-5.jpg&s3=126480-2-ac8ac8ed641677e91a35e2f02d40299c-2025×2700.jpg]
[Image 3: https://prtimes.jp/i/126480/2/resize/d126480-2-fb34e6e7be3d6b33901a-1.jpg&s3=126480-2-57f7f998f8b18eb55b38f0c5d637f924-2025×2700.jpg]
[Image 4: https://prtimes.jp/i/126480/2/resize/d126480-2-2dd8a85fe08da5d904e1-7.jpg&s3=126480-2-443c9568c0aa69afadd69c119bebcbb4-2025×2700.jpg] One-of-a-kind items that have been boldly remade using HYSTERIC GLAMOR’s signature items, commonly known as “sea snake denim”, MA-1, and 3rd type denim blouson, as well as extremely valuable HYSTERIC GLAMOR archives from the 1980s. The brand’s original hoodie is a collage of graphics dug up from materials (all phosphorescent prints), as well as three types of T-shirts and two types of badge sets, each featuring an original logo drawn by Mr. Kitamura himself for this collaboration.
This is an exclusive collection that connects the past to the future of Tokyo’s street scene, which cannot be seen anywhere else.
[Image 5: https://prtimes.jp/i/126480/2/resize/d126480-2-d186f96dc4b6cf441a84-13.jpg&s3=126480-2-50ef3c75ed773cae18358c0b0ca40f5c-2025×2700.jpg]
[Image 6: https://prtimes.jp/i/126480/2/resize/d126480-2-f9f3b4af092beca0925e-9.jpg&s3=126480-2-9407a832b87dff1e627ff9b8c713630c-2025×2700.jpg]
[Image 7: https://prtimes.jp/i/126480/2/resize/d126480-2-2b3b0968fc999c0de33f-7.jpg&s3=126480-2-5c15555705a636941e99ecb8da18cc22-2025×2700.jpg] This collaboration was created by a designer whose 90’s were already in the past when he was born, and from the same perspective as a legend who has seen all aspects of street culture since the 90’s.Tokyo street culture transcends generations and genres. This is proof that this mindset has been passed down from generation to generation.
[Image 8: https://prtimes.jp/i/126480/2/resize/d126480-2-c0f118881e528a052e38-7.jpg&s3=126480-2-36c3e5cb2005def77656e9f426d53bc7-2000×2000.jpg] [HGxCH reconstruction MA-1 A]
COLOR: black/camo, camo/black
SIZE：F
PRICE: ¥165,000 (in tax)
[Image 9: https://prtimes.jp/i/126480/2/resize/d126480-2-072520e2232074638bc7-7.jpg&s3=126480-2-18c470232c86df5a98cd7fea8afd7d48-2000×2000.jpg] [HGxCH reconstruction MA-1 B]
COLOR: black/camo, camo/black
SIZE：F
PRICE: ¥165,000 (in tax)
[Image 10: https://prtimes.jp/i/126480/2/resize/d126480-2-101f7bfb0d4e44fe3fac-7.jpg&s3=126480-2-66cf711091c0dc68b63558ee3073b8f2-2000×2000.jpg] [HGxCH reconstruction denim blouson]
COLOR: indigo/black
SIZE：F
PRICE: ¥104,500 (in tax)
[Image 11: https://prtimes.jp/i/126480/2/resize/d126480-2-197688cd6c05adfacd72-7.jpg&s3=126480-2-d336b0522989ffb117ce89aec8175b05-2000×2000.jpg]
[Image 12: https://prtimes.jp/i/126480/2/resize/d126480-2-aa56b721bef90d9fbf09-7.jpg&s3=126480-2-f8c756689777300b6e428d5d4c5b3e69-2000×2000.jpg] [HGxCH luminescence hoodie]
COLOR: black, white
SIZE：M/L/XL
PRICE: ¥66,000 (in tax)
[Image 13: https://prtimes.jp/i/126480/2/resize/d126480-2-bd10ea997bfe7e2640e1-7.jpg&s3=126480-2-6d8726c8f4a7c694cee5c20c6dc76af2-2000×2000.jpg]
[Image 14: https://prtimes.jp/i/126480/2/resize/d126480-2-49f952e9efeb7bce59a6-7.jpg&s3=126480-2-652ce3bf0cecc8488a2d207442af67f7-2000×2000.jpg] [HGxCH punk s/s tee]
COLOR: black, white
SIZE：M/L/XL
PRICE: ¥35,200 (in tax)
[Image 15: https://prtimes.jp/i/126480/2/resize/d126480-2-ddcafacea14786f59916-7.jpg&s3=126480-2-194b119c67c5c6e74412718a15ff9b95-2000×2000.jpg]
[Image 16: https://prtimes.jp/i/126480/2/resize/d126480-2-19b71ad7bcdbb4972163-7.jpg&s3=126480-2-79d6366a9de60e925e861c0f8373cdaa-2000×2000.jpg] [HGxCH pinup girl s/s tee]
COLOR: black, white
SIZE：M/L/XL
PRICE: ¥35,200 (in tax)
[Image 17: https://prtimes.jp/i/126480/2/resize/d126480-2-b67a5eb88a696845afbc-7.jpg&s3=126480-2-4f635a1c2465a16282d5517ff206ea80-2000×2000.jpg]
[Image 18: https://prtimes.jp/i/126480/2/resize/d126480-2-f77bb2b7428a1ce4073c-7.jpg&s3=126480-2-04113e288b7533338290309cb88abfc4-2000×2000.jpg] [HGxCH bulldog s/s tee]
COLOR: black, white
SIZE：M/L/XL
PRICE: ¥35,200 (in tax)
[Image 19: https://prtimes.jp/i/126480/2/resize/d126480-2-8e40e6e918bb1c2c98b4-7.jpg&s3=126480-2-09443638b62de1fe40a8d8e1cd71ce69-2000×2000.jpg] [HGxCH reconstruction denim pants]
COLOR: black
SIZE：M/L
PRICE: ¥88,000 (in tax)
[Image 20: https://prtimes.jp/i/126480/2/resize/d126480-2-3de69c48e04f1bedcaa4-7.jpg&s3=126480-2-e0589530f06786d084ee5ea03cc0c1a6-2000×2000.jpg] [HGxCH badge set A]
COLOR: assort
SIZE：F
PRICE: ¥8,800 (in tax)
[HGxCH badge set B]
COLOR: assort
SIZE：F
PRICE: ¥8,800 (in tax)
[Handling stores]
GR8 / RoyalFlash Jingumae / LHP Harajuku / LHP Osaka / LHP Nagoya / Elephants / LN-CCHYSTERIC GLAMOR Shibuya (*On sale during the in-store event in late October)
[HYSTERIC GLAMOR] Real clothes based on American casual, with denim, military, work, and outdoor at its core. By injecting the essence of pop culture from the 1960s to 1980s, such as rock music, art, pornography, and mass products, and expressing it with sophisticated silhouettes, we propose a fine collection full of originality. Another important element is the insatiable spirit of exploration and craftsmanship that pervades everything from materials to sewing and processing. While paying respect to the good old specifications found in vintage pieces, they also enthusiastically incorporate cutting-edge technology, and at the same time are devoted to developing unique materials.
In addition, the graphic work that visualizes the world view is also a symbol of the brand. Furthermore, through collaborations with famous musicians, artists, and respected manufacturers, we provide premium pleasure that can only be obtained from the real thing.
【Brand site】
https://www.hystericglamour.jp
[Instagram]
@hystericglamour_tokyo
https://www.instagram.com/hystericglamour_tokyo/
[CIRCLE HERITAGE]
CIRCLE HERITAGE is a brand established by SYUNKI in 2022.
2023SS season debut. The design is based on the concept of “MAKE A CIRCLE” and is centered around a badge.
Every season, we design and create remade products based on
inspiration from 70’s PUNK culture and 90’s Harajuku.
meaning behind circle
A generation that is conscious of the yen.
Make badges the main focus. We aim to recognize badges as accessories. I want to poke holes in the culture I like.
The meaning of heritage I want to make a hole in the fashion industry with my own creations.
Create a new culture for your generation.
Many of my favorite cultures and clothes are from the 70’s or 90’s, but the clothes and things I made have been passed down through various forms such as magazines and SNS, and have been passed down to me by the next generation. be inherited.
[Instagram]
@circleheritage_official
https://www.instagram.com/circleheritage_official/
More details about this release:
https://prtimes.jp/main/html/rd/p/000000002.000126480.html