Daiichi Sankyo Healthcare Co., Ltd.
In conjunction with “Respect for the Aged Day,” comprehensive cold medicine “Lulu” launches the third round of “Medicine Box Project to Connect Families”!
Web movie release and gift campaign will be held from September 15th (Friday) ……
Daiichi Sankyo Healthcare Co., Ltd. (Headquarters: Chuo-ku, Tokyo) has launched a comprehensive cold medicine called “Lulu” that aims to encourage people to regularly review their household medicines and check expiration dates. The third installment of the “Hako Project” has started on Friday, September 15, 2023.
In the third part of the project, with the theme of “family
connections,” we released the web movie “Let’s go meet to deliver a medicine box,” which depicts reuniting with family members who live far away and delivering a medicine box while thinking about the recipient. We will also be holding a “Medicine Box that Connects Families” giveaway campaign, and winners will receive an original “Lulu” drug box made by the artisans of Iwate Prefecture’s
representative traditional craft, “Iwayado Tansu.”
[Image 1: https://prtimes.jp/i/5551/83/resize/d5551-83-ac8091fa792ab8b0e73b-0.jpg&s3=5551-83-883b0815e82d67333fc0e864b9e54791-1920×1080.jpg] “Medicine Box Project to Connect Families” official website: https://www.daiichisankyo-hc.co.jp/site_lulu/lulu-a/kusuribako-pj/ Overview of the 3rd edition of the “Medicine Box Project to Connect Families” 1. Publishing web movies
Medicine boxes bring smiles to families’ faces.
Concern for the health of family members far away.
To my disabled mother who lives on a hill, to my father who still works at the age of 77,
To my parents who live on a remote island where there are no pharmacies, to my grandparents who live in a depopulated area, to my mother who lives alone in the countryside.
Fill the medicine box with your family’s wishes for them to stay healthy forever.
[Image 2: https://prtimes.jp/i/5551/83/resize/d5551-83-a3fddd460822cb24ebac-8.png&s3=5551-83-0fe0930a1cc9ad252372528e30dad353-3900×1094.png ]
[Image 3: https://prtimes.jp/i/5551/83/resize/d5551-83-69e8e3755e264db90968-9.png&s3=5551-83-9808e460f2a04d5192061b5f243208d7-3900×1094.png ]
This movie stars families who have not been able to visit freely due to the coronavirus pandemic, or families who live in faraway places that they can’t immediately rush to, to show their compassion for their families and deliver medicine boxes directly to them. I took a picture of him going to meet me. The content is designed to help people of all generations reaffirm the value of everyday life and the importance of family connections.
In addition, we have used the song “Slow Down” specially produced by THE CHARM PARK, who is active as a multi-artist, making the world even more heartwarming.
Iwatanido Drawer Seisakusho Takashi Kikuchi
[Image 4: https://prtimes.jp/i/5551/83/resize/d5551-83-d38df7ce084da36baba0-5.jpg&s3=5551-83-6bd8b852c0e96720e953aa7fff1c7a60-1920×1080.jpg] Esashi Iwayado. He is involved in the traditional craft of making chests of drawers, which has been made since ancient times in the area where he was born and raised, and is passing on the techniques and thoughts to the next generation.
“I would be happy if it could be placed in the living room where the whole family can see it. Having a well-prepared medicine box will help prepare your family for illness or injury, and it will help convey your feelings for your loved ones across generations. I hope you go.” ■About “Iwayado Tansu”
Esashi, Oshu City, Iwate Prefecture, and its surrounding areas are known for their production of zelkova, lacquer, and iron, and the “Iwayado Tansu” has a history of over 1,000 years and is one of Iwate’s representative traditional crafts.
The warmth of the wood grain and the traditional Japanese beauty created by the gorgeous metal fittings are the origin of the beauty of Iwayado chest of drawers. It has a close relationship with the Oshu Fujiwara clan, which once flourished a brilliant culture centered around Hiraizumi, and the techniques of “tansu” created by the local craftsmen have continued to excel even today, far beyond the times. . 2. We are holding a “Medicine Box that Connects Families” gift campaign! On the official website, we will be running a giveaway campaign where 15 people will be randomly selected to win a “Medicine Box to Connect Families (Oshu Esashi)”.
September 15, 2023 (Friday) 17:00 – October 2, 2023 (Monday) 16:59 ■How to apply
Please apply by filling out the necessary information on the special application form on the official website.
Please check the official website for details.
https://www.daiichisankyo-hc.co.jp/site_lulu/lulu-a/kusuribako-pj/ ■About prizes
A drop box filled with the techniques of Iwatado Tansu, a traditional craft representing Iwate Prefecture. The outside is made of zelkova, the inside is made of paulownia, and the handle is made of Nanbu ironware. The surface is coated with lacquer, making it a masterpiece that is truly a masterpiece of craftsmanship.
[Image 5: https://prtimes.jp/i/5551/83/resize/d5551-83-a2ac5fdb2846820271cb-10.png&s3=5551-83-18186be82ec161f024b8efadc39cfdcc-3900×1094.png ]
Message from “Lulu”
It has been over 70 years since the cold medicine “Lulu” was born. It has long been loved as a household medicine. As society changes, families are becoming more diverse, but “Lulu” wants to cherish the “family bonds” that have remained the same, and in 2021, we launched the “Medicine Box Project to Connect Families.” I launched it. We believe that preparing a medicine box properly is not only a way to prepare for illness or injury in your family, but also to pass down your feelings for your loved ones from generation to generation. ・Cold medicine that my mother gave me on nights when I had a cold and had trouble sleeping.
・When I fell down on my bike and came home crying, my grandma gently applied the medicine to my wound.
・When I sprained my leg in club activities, my dad put me on a poultice. When you look back, your medicine box may be filled with stories that make you feel the warmth of your family.
“Lulu” would like to continue to be close to everyone through this project. About Daiichi Sankyo Healthcare
Based on the corporate philosophy of the Daiichi Sankyo Group* of “providing pharmaceuticals that meet diverse medical needs,” Daiichi Sankyo Healthcare operates an OTC pharmaceutical business that allows consumers to choose and purchase their own medicines. It is expanding. Currently, we are expanding our business fields beyond OTC medicines to include functional skin care, oral care, and foods, and we are working to realize our corporate slogan, “Fit for You: Be your partner in creating a healthy lifestyle.” Masu.
Through these businesses, we promote “self-care” where everyone protects and takes care of their own health, and contribute to the realization of a society where everyone can stay healthy and beautiful.
*Daiichi Sankyo Group is engaged in the business of innovative drugs (new drugs), generic drugs, vaccines, and OTC drugs.
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Daiichi Sankyo Healthcare Co., Ltd.