Donation platform “Pay Forward Project” official online store opens

Omnibus Co., Ltd.
Donation platform “Pay Forward Project” official online store opens Donate a portion of the purchase price to social contribution organizations ……
On September 19, 2023, Omnibus Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director: Ryo Iwai, hereinafter referred to as Omnibus), which provides digital marketing business, will launch the donation platform “Pay it Forward Project (R)︎” ( We have opened an official online store that sells goods from Pay Forward Project (below: Pay Forward Project).
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Pay Forward Project, a platform that makes donations more accessible Since March 2023, Omnibus Co., Ltd. has been offering a new donation platform, “Pay Forward Project,” which allows people to express their gratitude to friends and acquaintances in exchange for donations.
The company’s mission is to “make donations more familiar to Japanese people,” and the service employs a variety of illustrators to operate the service, mainly targeting Generation Z and Millennials.
Opened online store on September 19th. Started selling original goods In recent years, the concept of ethical consumption has become widespread, which means considering environmental, social, and ethical aspects when choosing products and services, and making choices that are consistent with ethical values ​​and sustainability.
At Pay Forward Project, we have opened an official online store to go beyond the services we have traditionally provided on the donation platform to provide people with an opportunity to feel more familiar with donations.
All goods sold are donated items, and 10% of the profits from sales on the site, excluding expenses, will go to certified NPOs that participate in the Pay Forward Project and work on supporting children and animal protection. It will be donated.
As the first step, we will start selling T-shirts and stickers designed by illustrator PHI, who created the main visual for the Pay Forward Project site.
Product introduction
[Image 2:×2000.jpg] Price: 3,980 yen (tax included)
Color: white, black
Size: M, L, XL, 2XL
Material: 100% cotton
6.2oz heavy weight body T-shirt.
PAY IT FORWARD PROJECT original sticker
[Image 3:×1333.jpg] Price: 300 yen (tax included)
Size: 5.5cm x 10.0cm
Material name: Transparent PVC (strong adhesive) *The white part of the sticker is transparent when you remove the backing paper. Future prospects
In the future, we will collaborate with various creators participating in the Pay Forward Project to expand our product lineup. We will continue to advance this project to make donations more accessible to as many people as possible.
About the Pay Forward Project
“Pay it forward” refers to the idea that when someone shows you kindness, instead of directly repaying that person, you extend the goodwill by being kind to someone else. .
The Pay Forward Project is a new type of donation platform that proposes that you return your gratitude to others by helping others, or in other words, by donating (“giving the favor first”).
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Related Links
・Official online store:
・Pay Forward Project service page:
・Official Instagram: ・Official X (formerly Twitter): Company Profile
Company name: Omnibus Co., Ltd.
Representative: Representative Director Ryo Iwai
Established: August 2008
Location: Hibiya Fort Tower 9F, 1-1-1 Nishi-Shinbashi, Minato-ku, Tokyo URL:
Business content: Internet advertising distribution business, marketing consulting business
Inquiries regarding this release
MAIL: TEL: 03-5725-8317
More details about this release:
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