East Japan Railway Company
Started recruiting startups under the new theme of “Takanawa Gateway Startup Program with JR East x KDDI”
~ Promoting demonstration experiments with an eye to expansion at “TAKANAWA GATEWAY CITY” ~
[Image 1: https://prtimes.jp/i/17557/678/resize/d17557-678-e3064e9baead5e74a854-0.png&s3=17557-678-cf8ac22e3bc28e4798ff776a989cbe22-1280×436.png ]
East Japan Railway Company (Headquarters: Shibuya-ku, Tokyo, President and CEO: Yuji Fukasawa, hereinafter referred to as JR East) and KDDI Corporation (Headquarters: Chiyoda-ku, Tokyo, President and CEO: Makoto Takahashi, hereinafter referred to as KDDI) will From September 25th, we will begin recruiting startups with co-creative ideas for the new theme of the “Takanawa Gateway Startup Program with JR East × KDDI” (hereinafter referred to as the Program). This time, with an eye toward the opening of TAKANAWA GATEWAY CITY at the end of 2024, we are recruiting for the themes of “Creating a city where you can feel the excitement of next-generation shopping” and “Creating the world’s most well-being city.”
In addition, as an initiative for the previous theme of this program, “Creating a city where creators shine,” we collaborated with foriio Inc., which has strengths in the creator economy (Note 1), to create “Takanawa VISIONS,” where you can experience digital art in both real and virtual ways. Starts from September 25, 2023. In “Takanawa VISIONS”, 10 creators will sell digital art depicting the scenery of Takanawa on the NFT marketplace “αU market”. Furthermore, the top four works with the highest sales until October 18, 2023 will be exhibited inside the ticket gates of Takanawa Gateway Station.
(Note 1) An economic zone where individual creators monetize their skills using their skills.
[Image 2: https://prtimes.jp/i/17557/678/resize/d17557-678-6decdae4b43119cc1a1a-1.jpg&s3=17557-678-60aabf324c23a80566b20e20a00402ac-1920×1080.jpg] -Logo of this program-
■About the recruitment theme for this program
This program is a program that promotes problem-solving and business co-creation with startups, with the aim of creating an advanced and sustainable town with an eye toward the next 100 years. This time, we have set a theme that allows you to experience a spiritually enriching life by providing new shopping experiences and resolving issues related to well-being, such as the impact of increased work stress on health.
2. Recruitment theme
(1) Creating a town where you can feel the excitement of
[Image 3: https://prtimes.jp/i/17557/678/resize/d17557-678-d8694e2da02f87865918-2.jpg&s3=17557-678-61fe6d87ac7c40a5ed2cb7a4f97e19ed-1500×1000.jpg] We co-created a system that provides residents, workers, and visitors to the town with an exciting shopping experience in all parts of the town.
Digital human, virtual fitting, robotics, digital twin, AR/XR, big data (2) Creating the world’s most well-being city
[Image 4: https://prtimes.jp/i/17557/678/resize/d17557-678-c10386463b05db54fed3-3.jpg&s3=17557-678-a80ee6c030a2673f03c7f806d3b9fdba-1499×1001.jpg] We co-create a system in which residents and workers voluntarily work to maintain and improve their work satisfaction, health, and actively participate in social activities.
Healthcare, engagement, community, work style reform, fintech 3. Implementation period and entry method
Recruitment period: September 25, 2023 to October 30, 2023
Recruiting companies: Unlisted companies founded within 10 years, startups that have already commercialized products/services
How to apply: You can apply on the official page of “Takanawa Gateway Startup Program with JR East x KDDI”.
(URL: https://www.kddi.com/open-innovation-program/mugenlabo/takanawagateway/) ■About “Takanawa VISIONS”
[Image 5: https://prtimes.jp/i/17557/678/resize/d17557-678-4401b111e9364fd7f93e-4.png&s3=17557-678-1aac00e0253e8d8fe902e307a438d008-179×296.png ]
-αU market sales image-
In collaboration with foriio Co., Ltd., which has strengths in the creator economy, you can experience digital art in both real and virtual ways. 10 creators will sell digital art depicting the scenery of Takanawa on the NFT marketplace “αU market.” Furthermore, the top four works with the highest sales until October 18, 2023 will be displayed inside the ticket gates of Takanawa Gateway Station.
[Image 6: https://prtimes.jp/i/17557/678/resize/d17557-678-9D9477E9BDD78A0A0A7F47-5.jpg &s3=17557-678-47E4745324E79C00A9B7E6684D7 0-1500×1000.jpg]
Sale period: September 25, 2023 to November 30, 2023
Exhibition period: October 27, 2023 to November 30, 2023
*Posting period and posting location are subject to change.
*For details, please refer to Takanawa VISIONS official page (https://takanawavisions.foriio.com/).
■Overview of “TAKANAWA GATEWAY CITY” town development
JR East is promoting the development of “TAKANAWA GATEWAY CITY” as part of the Shinagawa Development Project (Phase I). Inheriting the historical background that played a role as the gateway to Edo and the memory of innovation in the area where Japan’s first railway ran, the development concept is “Global Gateway,” and we are striving for a “spiritually enriching lifestyle 100 years from now.” We aim to become a city where new culture and business continue to be born as a “testing ground for the future.”
Complex Building I, which includes MICE facilities, offices, commercial facilities, etc., and the area around Takanawa Gateway Station will open at the end of 2024 (March 2025), and other buildings (Complex Building II, Cultural Creation Building, and Residential Building) and each building will open. The surrounding area will open in 2025.
[Image 7: https://prtimes.jp/i/17557/678/resize/d17557-678-ce41bf07127035391fae-9.jpg&s3=17557-678-1735c76324acc8c65f80a5c858e4552b-1090×310.jpg] ■ Initiatives with startups in the JR East Group
The JR East Group invites proposals for business services that utilize the management resources and information assets of stations, railways, and group businesses from startups and other people with various ideas. The program has been held since 2017, and 94 projects have been adopted so far, winning the Minister of Economy, Trade and Industry Award at the 1st Japan Open Innovation Awards sponsored by the Cabinet Office, and the Minister of the Environment Award at the 3rd Japan Open Innovation Awards. In addition, the JR East Group is
collaborating with the JR East Group through initiatives such as “STARTUP PITCH,” an issue-based matching event where the JR East Group presents the issues the JR East Group faces and accelerates matching with startups with excellent ideas and cutting-edge technology. We are promoting co-creation in various fields with startups.
■KDDI ∞ Labo initiatives
KDDI launched “KDDI ∞ Labo” in 2011 as the first incubation program for a domestic operating company, and 2021 marks its 10th anniversary. In 2013, we formed a partner alliance that brings together several major domestic companies, and have been promoting collaboration with startups not only with KDDI but also with various major companies. In addition, in 2018, the format changed from an incubation program to a business co-creation program, and in 2021, the number of business support projects for startups through a coalition of partners will exceed 300 per year, aiming for business co-creation between major companies and startups. continues.
■About foriio Co., Ltd.
Foriio Co., Ltd. is a company that develops and operates the portfolio platform “foriio” for creators, with the mission of “empowering individual creators.” We are developing our business from a variety of angles to expand the opportunities for creators, and based on the platform called foriio, we have developed “foriio for Business” for companies, “foriio’s corporate plan: foriio Team,” “Creative We provide consulting, human resources support, etc. In order to realize our vision of “creating an era in which creators can be active all over the world,” we are deepening our collaboration with companies and working to solve various problems.
Established: December 15, 2017 Representative Director: Hirohito Yamada Home page: https://foriio.com Corporate page: https://foriio.com/business More details about this release: