Etuse Co., Ltd.
Ethuse Autumn Cosmetics re-releases long type mascara base
Over 19.9 million units*! A mascara base that maintains curls for a long time, and a long, fluffy type, is back by popular demand! ……
Ettusais Co., Ltd. (located in Minato-ku, Tokyo; President and CEO: Kazunori Yoshida) will launch the cosmetics brand “Etusais” on September 21, 2023 (Thursday), starting with the long-selling eye edition (mascara base). We are re-releasing a long-type mascara base that naturally lengthens your hair in limited quantities.
The long type mascara base received high praise when it was last released in the fall of 2022, saying that it maintains the
well-established curl-keeping, but creates a longer, more delicate separation that looks just like extensions.
Contains two types of fibers, black fibers that blend naturally with eyelashes and long black fibers, to add length.
Please keep your eyelashes curled upward for a long time and experience the natural “fluffy long curl” finish that makes your own eyelashes grow longer.
*Cumulative shipments of mascara base series (including pre-renewal products) exceeded 19.9 million units: From August 2012 to the end of August 2023
[Image 1: https://prtimes.jp/i/30935/128/resize/d30935-128-46aa2b7c715c9eb28d08-0.jpg&s3=30935-128-7ba3ab3efdefaa610832234e024a5828-1289×879.jpg]
[Image 2: https://prtimes.jp/i/30935/128/resize/d30935-128-1a564fa362d8198ca968-1.jpg&s3=30935-128-fcda848dbb15e924290f72dd1a54a819-657×679.jpg] Re-released due to popular demand!
“Limited Quantity Mascara Base” keeps your eyelashes curled upward for a long time, creating a fluffy and long finish that looks just like extensions.
Limited quantity release on Thursday, September 21, 2023
Ettusais Eye Edition (Mascara Base) LE – Makeup base for
eyelashes/Mascara – 1,650 yen (tax included) 01 Sheer Black Not a pitch black, but a gentle black with a translucent feel. Contains blue pearls for a light finish similar to your own eyelashes.
-Finish image-
[Image 3: https://prtimes.jp/i/30935/128/resize/d30935-128-8432112c9c56b3958ed9-2.jpg&s3=30935-128-c197a4bde24718cb24431b16ef3ff523-1167×350.jpg] (Left) Bare eyelashes
(Right) After applying LE01 (image of curled up from the roots) *Image based on makeup effect (there are individual differences) -Product Features-● Naturally thickens, lengthens, and thickens eyelashes, making the eyes look larger and more impressive, just like eyelash extensions. – Contains two types of fibers: black fiber and long black fiber, which blend naturally with eyelashes. (Same black fibers as standard mascara base + long fibers 150% longer than black fibers) – Smooth liquid content creates fluffy and soft eyelashes that are just like your own eyelashes without stiffness. ●Keeps the eyelashes curled and curled. -Uses a lightweight base that helps maintain curls. ●Curls that last for a long time. It is also resistant to moisture. – Resistant to sweat, sebum, and tears, with a beautiful finish that lasts for a long time. ●Waterproof formula ●Contains beauty serum ingredients – contains hair treatment (amino acid ingredients) and hair moisturizing ingredients (hyaluronic acid) ●Uses an “extension comb” – coil that retains liquid well and can apply the liquid firmly to the eyelashes, and also catches short hairs By using a double comb that smooths and smoothes the hair, you can achieve a beautiful finish that looks like natural hair growth without any clumps. ●Fragrance-free ●Allergy tested (not all people will not have allergies)
[Image 4: https://prtimes.jp/i/30935/128/resize/d30935-128-9d12be586b9a65f2532b-3.jpg&s3=30935-128-728437b86562bc9bbc73b27c5f7e6760-672×511.jpg]
[Image 5: https://prtimes.jp/i/30935/128/resize/d30935-128-46efd0937e2235b2efeb-4.jpg&s3=30935-128-ea96246ebfe42c73f64abca59146dacf-1109×843.jpg] -How to use-●After curling your eyelashes with an eyelash curler, place the coil at the base of the eyelashes in a lifting motion and apply the liquid in a manner that applies the liquid. After that, use a comb to spread the liquid and comb your eyelashes. ●When removing, please use oil-based makeup remover such as cleansing oil or eye makeup remover. ●If you have layered mascara that can be removed with hot water, let it blend for a while with hot water at around 40℃ to remove the layered mascara, then remove this product with an oil-based makeup remover such as cleansing oil.
[Long-selling classic mascara base – Keeps eyelashes curled upward for a long time]
“A black mascara base that keeps curls even on drooping eyelashes. Even just this alone is enough to complete the look.” Ettussee Eye Edition (Mascara Base) – Makeup base for eyelashes – 1,100 yen including tax
[Image 6: https://prtimes.jp/i/30935/128/resize/d30935-128-f6180b3dbaa03e06fd13-5.jpg&s3=30935-128-b0dd218734575adb885a62f23fa4499a-465×967.jpg]
[Image 7: https://prtimes.jp/i/30935/128/resize/d30935-128-5f4b8d51fb06271de481-6.jpg&s3=30935-128-dc8e0ea55a6557beb86617948edcdece-1249×611.jpg ]
[Image 8: https://prtimes.jp/i/30935/128/resize/d30935-128-d4fb9df7aade428b2b32-7.jpg&s3=30935-128-8ee027ef4276b56b4be1ebe06f34068d-1080×1080.jpg] Ettusais official website https://www.ettusais.co.jp Ettusais official Instagram https://www.instagram.com/ettusaisjp Ettusais official Twitter https://twitter.com/ettusais_jp Customer inquiries email address infoet @ettusais.co.jp (It may take some time to reply.)・The displayed price is the suggested retail price. – The start date of in-store deployment may vary depending on store status. *The following is special information for media personnel only. Please refrain from disclosing information on personal SNS etc.
More details about this release:
https://prtimes.jp/main/html/rd/p/000000128.000030935.html