Geocode Co., Ltd. (stock code: 7357)
Geocode releases “Is the cost-effectiveness of web advertising really visible? – Basic indicators and points to keep in mind” for free ……
Geocode Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, Representative Director: Daisuke Haraguchi, TSE Standard: 7357), which develops web marketing and cloud sales tech, publishes the following article: “Is the cost-effectiveness of web advertising really effective? – Basic indicators. We have released a free white paper entitled “Points to Keep in Mind”.
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▼To download “Is the cost-effectiveness of web advertising really visible? ~Basic indicators and points to keep in mind~”, please visit the URL below.
Advertising effectiveness measurement is an essential step in advertising operations by measuring the effectiveness of posted advertisements. In addition to improving advertising management methods and reducing costs, it is important to regularly measure effectiveness and run the PDCA cycle in order to maximize the effectiveness of advertising.
This material is aimed at those who are “not sure if the
cost-effectiveness of the advertising they are running is appropriate” or “want to know the indicators for measuring effectiveness and make highly accurate improvements”. A collection of points and indicators. ●Recommended for these people
・I don’t know if the cost-effectiveness of the advertising I’m currently running is appropriate.
・I’m measuring the effectiveness of advertising, but I don’t know what indicators to use.
・I want to know the key points of advertising effectiveness measurement ・I want to improve the cost effectiveness of advertising
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●Material overview (table of contents)
・What is advertising effectiveness measurement?
・Basic indicators for measuring advertising effectiveness
・Points when measuring advertising effectiveness
・[By purpose] Advertising effectiveness measurement indicators ~Awareness~ ・[By purpose] Advertising effectiveness measurement indicators ~Guidance~ ・[By purpose] Advertising effectiveness measurement indicators ~Customer acquisition~
About Geocode’s web advertising operation service
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Geocode is a long-established web marketing company that has been providing web advertising management services for over 14 years. We have a rich track record in web advertising operations with a total of 2,120 accounts and 495 operating accounts, and we have reliable advertising management capabilities recognized by Google and Yahoo!. In the “Premier Partner Awards” sponsored by Google, we have been selected as a domestic finalist for four consecutive terms (*1), and in the Yahoo! partner system, we have been certified as a two-star agency, and at the same time We have also been certified as an advertising operation certified partner of only 35 companies (*2). (*1) 2018, 2019, 2021, 2022 (not held in 2020 due to the spread of the new coronavirus infection)
(*2) Yahoo! Marketing Solutions Sales Partner Certified Partner (★★) [Service site] https://www.hp-company.net/
[Managed media “Web Advertising Magazine”] https://www.hp-company.net/magazine/ About Geocode Co., Ltd.
Geocode operates a web marketing business that provides services such as “organic marketing” that combines and develops SEO measures and website production, and web advertising operations, and a cloud sales tech business that utilizes cloud sales support tools such as “Next SFA”. Expand.
With web marketing and sales DX, we support everything from attracting customers to receiving orders as a single company, contributing to sales expansion, and providing services that also contribute to DX promotion, supporting customers’ management from both offensive and defensive aspects. .
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Company name: Geocode Co., Ltd. (TSE Standard: 7357)
Representative: Representative Director Daisuke Haraguchi
Location: JR Shinjuku Miraina Tower 10F, 4-1-6 Shinjuku, Shinjuku-ku, Tokyo Established: February 14, 2005
Capital: 358.57 million yen (as of the end of February 2023) Business: Web marketing business, cloud sales tech business
■ Contact information
-About web advertising service-
Geocode Co., Ltd.
Web advertising department
More details about this release:
Geocode Co., Ltd. (stock code: 7357)