Growth trajectory of the upcycle business in the world’s three major fishing grounds – What kind of business collaboration is born from discarded fishing nets? Cheer Up! Project Vol.1 Online event

HITAS Co., Ltd.
Growth trajectory of the upcycle business in the world’s three major fishing grounds – What kind of business collaboration is born from discarded fishing nets? [Cheer Up! Project Vol.1] Online event 10/6 Hirohiro Kato from amu Co., Ltd. (Kesennuma City, Miyagi Prefecture) will be on stage!
HITAS Co., Ltd. (Headquarters: Shinagawa-ku, Tokyo; Representative Directors: Ryo Hara and Tsuyoshi Ozawa) is an organization that supports various challenges, including reconstruction support, in the three prefectures of Iwate, Miyagi, and Fukushima. At the “Fan Meeting” (sponsored by the Reconstruction Agency), we planned and operated the first Cheer Up! I will do it.
[Image 1:×628.jpg] As marine plastic waste has become a global social issue, upcycling, which is one of the causes of this problem, is collecting waste fishing nets, recycling them, and providing them to manufacturers as materials for various products. It is about to be born from Kesennuma, one of the three major fishing grounds. Kodai Kato, who founded amu Co., Ltd. in Kesennuma City, Miyagi Prefecture, started commuting to Kesennuma as a volunteer after the Great East Japan Earthquake when he was a student, and moved there after gaining experience at a major startup in Tokyo. With the mission of “turning fishing gear, which accounts for 40% of marine plastic waste, into a resource for the future,” we have begun to develop alliance partners and collaborate with investors. Materials recycled from the world’s three major fishing grounds can be shipped in tens of tons. By turning waste fishing nets into a rich resource, what kinds of collaborations will be possible with manufacturers and investors? I would like to discuss amu’s initiatives and possibilities with all the participants, including experts.
Event overview
▼Date and time: Friday, October 6, 2023 14:30-16:30 (doors open at 14:20) ▼Format: Online (using Zoom meeting)
▼Participation fee: Free▼Capacity: 50 people *Advance application required▼How to apply: Please apply using the form linked below. *The Zoom meeting URL will be sent to the email address you entered after applying. *Please agree to the participation agreement written in the form before applying.
▼Speaker Challenger: Mr. Hirohiro Kato (President and Representative Director, amu Co., Ltd.) Advisor: Mr. Tadashi Yoshida (Representative Director, Tashiten Co., Ltd.)
▼Navigator Ryo Hara (Representative Director of HITAS Co., Ltd.) ▼Recommended for these people!・Companies interested in business collaboration with startups and the creation of new businesses ・Investors (including CVC) interested in seed-stage entrepreneurs taking on social and environmental issues ・Investors interested in the environmental issues caused by ocean plastics People who want to approach solutions through business, people who are interested in building alliances in new businesses related to SDGs, people who are interested in this event, etc.
▼Program 14:30-14:35 Opening message/explanation of purpose
14:35-15:00 Business presentation 1. Mr. Hirohiro Kato (President and CEO of amu Co., Ltd.) 15:00-15:20 Expert comment 2. Yoshida Mr. Tadashi (Representative Director, Tashiten Co., Ltd.) 15:20-16:10 Online session with speakers and participants Session 1 Crosstalk between business operators and experts Session 2 Exchange of opinions with participants *Participants We will be communicating with you via chat *We will also provide an opportunity to speak by voice if necessary. 16:10-16:20 Information on the consultation desk regarding future cooperation 16:20-16:25 Fw: Tohoku activity introduction 16:25-16:30 Closing message/group photo shoot
▼Business profile
Mr. Hirodai Kato Representative Director and CEO of amu Co., Ltd.
[Image 2:×489.jpg] Born February 25, 1997 in Odawara City, Kanagawa Prefecture. In August 2015, during the summer vacation of my first year at university, I visited Kesennuma City, Miyagi Prefecture for the first time and fell in love with the swamp. While attending university in Tokyo, he spent 100 days a year commuting to Kesennuma. After dropping out of university, he joined CyberAgent Co., Ltd. as the youngest person at the time. After moving to Kesennuma, Miyagi Prefecture in 2019 as a program producer for AbemaTV, he became interested in upcycling waste fishing nets and conducted business verification. amu Co., Ltd. was established in May 2023.
▼Sponsor: Reconstruction Agency
▼Planning and operation: HITAS Co., Ltd.
What is “Cheer Up! Project”?
Supporting the challenges of businesses from Iwate, Miyagi, and Fukushima! ~A project to create a new future through interaction with 5 challengers~ [Cheer Up! Project]
At the “Fw: Tohoku Fan Meeting”, an activity to support all challenges including reconstruction support in the three prefectures of Iwate, Miyagi, and Fukushima,
As a new project for this year, we will focus on businesses that are working on solving various issues in the three prefectures, and create opportunities for interaction with interested parties to support their businesses together. Cheer Up! Project” will be implemented. Five challengers who will create a new future for Tohoku from various positions, including locals and immigrants, will take the stage. ▼Those scheduled to appear on stage
・Hirodai Kato, Representative Director and CEO of amu Co., Ltd. (Kesennuma City, Miyagi Prefecture)
・Chikako Tarukawa, President and Representative Director of Alpha Electronics Co., Ltd. (Tenei Village, Fukushima Prefecture)
・Jun Fujiori, Representative of Production Unknown Company LLC (Kuji City, Iwate Prefecture)
・Kyohei Oikawa, Representative of Domaine Mikazuki (Rikuzentakata City, Iwate Prefecture)
・Yuta Sakai, Representative Director, Kikuten Co., Ltd. (Iwaki City, Fukushima Prefecture)
*This event is being held under the Reconstruction Agency’s FY2020 “Workshop Planning and Other Operations for Creating a New Tohoku”. *The details of this event will be released on the Fw: Tohoku YouTube channel at a later date.
[Company Profile] H-tus Ltd. Head office location: Shinagawa-ku, Tokyo Branch location: Sendai City, Miyagi Prefecture / Kochi City, Kochi Prefecture Representatives: Ryo Hara / Tsuyoshi Ozawa URL: https:// Business content: Co-creation value creation using workshops, ideathons, and hackathons
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