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[Industry-academia collaboration project] Niigata University student project team “New Face” x “Naeba Sake Brewery” collaboration sake “I drink it” will go on sale from September 18th (Monday)!
I want young people to drink sake too! A new product created with the idea that ……
Naeba Sake Brewery Co., Ltd. (Tsunan Town, Niigata Prefecture, President and CEO: Hikaru Shinbo) has released a new product, “Watanome” (Abbreviation: Watanome), which is a collaboration with Naeba Sake Brewery’s Niigata University student project team “Newface.” Sales started on September 18th.
“New Face” is a project team consisting of five female university students who belong to the Ryuji Ito Seminar of the Faculty of Economic Sciences at Niigata University. Our activities are based on the idea that “I want young people to enjoy sake and enjoy it!” In order to make this idea a reality, Naeba Sake Brewery and Nuface have developed a collaborative product! “I can drink it myself.” Please enjoy it.
What is “New Face”?
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“Newface”, which collaborated with Naeba Sake Brewery, is a project team consisting of five female university students who belong to the Ryuji Ito seminar at the Faculty of Economics at Niigata University. Our activities are based on the idea that “I want young people to enjoy delicious sake!”
Development history of “I can drink it myself”
[Image 2: https://prtimes.jp/i/115389/33/resize/d115389-33-9956c1ca883d3aad74de-2.jpg&s3=115389-33-11ac07295a4337b0ee19a99ae6d2b258-1771×926.jpg] Meeting at Niigata University
There are many young people around New Face who are not good at sake. I decided to develop it with the thought that I want it. During development, we carefully researched “what aspects of sake do you dislike?” Based on this, we conveyed to Naeba Sake Brewery a number of concerns and requests regarding mouthfeel, taste, aftertaste, and texture. The most impressive thing about this is his passionate desire to “even though I want people who are not familiar with sake to drink it, I don’t want to lose the essence of the deliciousness of sake.”
[Image 3: https://prtimes.jp/i/115389/33/resize/d115389-33-da8423af0db72e1e0421-3.jpg&s3=115389-33-89904dca6b1128a6abc6ba6cfb20d647-1478×1108.jpg] Receiving an explanation from the brewer
In response to this passionate desire, Takeda, who is in charge of manufacturing “Joseumori”, has developed several types of products. We have them sample each one, and try out new ways to drink it, such as at different temperatures and on the rocks, or with soda, just like young people do, and then we decide on the final taste.
[Image 4: https://prtimes.jp/i/115389/33/resize/d115389-33-6e7a812069e18013d56f-4.jpg&s3=115389-33-c922d94fc59b779ae2c69039c6ed7643-1478×1108.jpg] Tasting at the brewery
[Image 5: https://prtimes.jp/i/115389/33/resize/d115389-33-901c4c80f5d5e256d8c1-5.jpg&s3=115389-33-a4de93c9b360536af8b4efb0d23ae108-1683×974.jpg] Remote meeting situation
[Image 6: https://prtimes.jp/i/115389/33/resize/d115389-33-b1e1c2952efa6459b0f4-6.jpg&s3=115389-33-7fb1fd2225f2240de0800b816ea239be-956×1715.jpg] A label that even I can wear
In addition, the designs for the bottles, labels, and neck hangings were selected and created through repeated meetings with Naeba Sake Brewery and Nyuface to find out how to get people who are not familiar with sake to pick it up. Did.
A taste that I can drink myself
[Image 7: https://prtimes.jp/i/115389/33/resize/d115389-33-a28cd02be9b0406043de-7.jpg&s3=115389-33-c1ad5f16ea2c851209b7bc9da4824341-1000×1000.jpg] Product image
This is an invigorating alcoholic drink that has a fruity, firm sweetness and umami from the rice, and a refreshing aftertaste that flows smoothly down the throat. The alcohol content is 14%, which does not give a strong taste as a Japanese sake, nor does it have a strong alcoholic taste. Chill well in the refrigerator and enjoy. For those who are not very tolerant of alcohol, we recommend drinking it on the rocks.
Comment from “New Face”
[Image 8: https://prtimes.jp/i/115389/33/resize/d115389-33-3b0c1d0f213c24e5e70a-1.png&s3=115389-33-0b302ded53a65f4bc4e23b4b4731e528-1479×1109.png ]
After experiencing and tasting a lot of sake, with the cooperation of Naeba Sake Brewery, we finally created the ideal sake!
While retaining the original deliciousness of Japanese sake, it has a refreshing taste that is easy to drink even for beginners. I highly recommend this to anyone who has never tried sake before, or those who have tried sake and found themselves not good at it, to give it a try! Of course, it is a drink that can be enjoyed by people who like Japanese sake. Thank you for your support of “Watanome”!
Product purchase page https://naebasan.shop-pro.jp/?pid=177049647 [Inquiries] Naeba Sake Brewery Co., Ltd. 555 Shimofunato, Tsunan-cho, Nakauonuma-gun, Niigata Prefecture 949-8201 Telephone: 025-765-2011 Business hours: 9:00-17:00 / Closed every Wednesday URL: https: //www.naebasan.com – Drinking alcohol is prohibited after the age of 20 – Drinking and driving is prohibited by law – Drinking alcohol during pregnancy and breastfeeding may have a negative effect on the development of the fetus and infant.
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