Kanro Co., Ltd.
Kemio, a popular creator among Generation Z, dances with high school students! The visuals are changing one after another!? Kanro’s “Marosh” new web commercial will be released from today!
～“Marosh Grape Soda Flavor/Yogurt Soda Flavor” has been renewed～ ……
Kanro Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; President and CEO: Tetsuya Murata; hereinafter referred to as Kanro), which is well-known for Kanro candy and Puregummy, has created a video creator, kemio, who is very popular among a wide range of generations, including Generation Z, who is dancing with high school students. An exciting new web commercial will be released starting today. In addition, “Marosh Grape Soda Flavor” and “Marosh Yogurt Soda Flavor” will be renewed and released nationwide from Tuesday, September 12, 2023.
[Image 1: https://prtimes.jp/i/41274/431/resize/d41274-431-2ba4027ef174caba7e2d-0.jpg&s3=41274-431-c26f29efcd0aceaad592e183bc2ab905-842×593.jpg] [Video creator kemio, who is very popular among Generation Z, will have fun dancing to the changes in Marosh! 》
This WEBCM features video creator kemio, who is very popular on Youtube and SNS and is also active overseas. Kemio has received a lot of support from young people, including Generation Z, for his humorous talk and positive attitude of enjoying change, and because Marosh has a characteristic of enjoying changing textures and is highly compatible with the user group. was appointed.
[WEB CM introduction: The visuals of kemio and the main character, a high school girl, change one after another]
The new commercial released today uses the slogan “CHANGE & ENJOY!” to express the appeal of the “changing experience” of Marosh, whose texture changes in 15 seconds when you put it in your mouth. Kemio was consulted by the main character, a high school girl who said, “I want to enjoy various styles like Kemio-kun.” “It’s my life, so instead of worrying about what others think of me, wouldn’t it be better to keep looking forward?” ” advises.
When you take a bite of “Marosh”, the visuals of everyone, including the two and the extra high school students, change as the texture changes. Please pay attention to kemio who dances in a world view that matches the three flavors of grape soda, yogurt soda, and tangerine soda.
In addition, a making-of movie for the new commercial and 7 special videos in which kemio answers various student concerns will be released from 4:00 p.m. on Monday, September 11th. The content allows you to enjoy the behind-the-scenes scenes of the shooting and kemio’s words.
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▼ Marosh “CHANGE & ENJOY!” New CM overview
・Title: “Kemio transforms one after another!? Marosh new web commercial “CHANGE & ENJOY!””
・Broadcasting date: Monday, September 11, 2023 from 4:00 p.m. ・Distribution destination: Published on Marosh official website, Kanro official YouTube
・Marosh official website: https://kanro.jp/pages/marosh/
・Kanro Official YouTube:
[Web CM] https://youtu.be/_ujD518NLUs
[Special Movie] https://youtu.be/1laIGTy7qKw
Born October 16, 1995. He has over 4 million followers, including YouTube, Instagram, X (formerly Twitter), etc. She gained attention for her posts on the video app Vine during her high school days, and moved to the United States at the end of 2016. She has gained a lot of support not only from junior high and high school girls, but also from adults in recent years, and has become very popular as a creator. His unique words, such as “Agemizawa,” which he uses with his
outstanding word sense, are popularly known as “Kemiogo” and are becoming popular among the younger generation. “Eternal Runway to Our Coffin”, released in April 2019, was a bestseller with over 150,000 copies sold within 3 months of its release, and was awarded Youth Infulencer of the Year at GQ MEN OF THE YEAR 2019. On April 28, 2022, a new essay, “If we don’t take good care of our mental hygiene, we’re likely to go back to earth” will be published. As a global star who continues to create trends, she is active in a wide variety of fields, including as a creator, model, and singer.
Born on January 24, 2009. Won the grand prize out of 15,000 applicants at the 2nd “Star☆Audition” held in November 2021. She has been dancing since childhood and is good at poppin’ dancing. She will make her first film appearance as the heroine in the movie “Chatty Photo Studio” scheduled to be released in 2024. His future activities are attracting attention as a promising newcomer. I love gummies. 《Very popular among Generation Z! “Marosh Grape Soda Flavor” and “Marosh Yogurt Soda Flavor” have been renewed》
“Marosh”, which started selling nationwide in June 2021, allows you to enjoy the “moggy and fluffy texture” that changes from “mushy and elastic texture” to “fluffy texture” when you eat it. In fiscal 2022, the brand has achieved annual sales of 2 billion yen in one and a half years since its release, and is supported mainly by young users, including Generation Z.
In this renewal, we have changed the design to be more energetic and uplifting, with the theme of “CHANGE & ENJOY”. The packaging now promotes the unique texture changes of Marosh in a more enjoyable way than before, and links it with a refreshing sensation.
In addition, the flavor of the “Grape Soda Flavor” that has been available since its launch has been renewed. We have improved the soda taste to give it a sharper taste with a cleaner aftertaste, and we have renewed it to a richer taste with an increased grape taste. ■Product overview
Product Name: Marosh Grape Soda Flavor/Yogurt Soda Flavor
Reference price: 171 yen (tax included) *8% consumption tax
Sales area: Nationwide/all channels
Features: Transforms into marshmallow? Refreshing marshmallow
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■Marosh series product lineup
“Marosh” is a sweet that has a unique texture that turns into marshmallow while you eat it. The surface is coated with acid powder that melts in your mouth, and when you put it in your mouth, the powder spreads and gives you a refreshing feeling, while when you bite into it, it has a chewy and chewy texture. Please experience its mysterious texture.
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-Kanro development brand-
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■“Kanro” company profile
Company name: Kanro Co., Ltd.
Representative: Tetsuya Murata, Representative Director and President Address: 37th floor, Tokyo Opera City Building, 3-20-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo
Founded: November 10, 1912 (Taisho 1)
Business: Manufacture and sale of confectionery and food products Listing market: TSE Standard Market (Securities code 2216)
URL: Corporate site https://www.kanro.co.jp/
Since our company’s founding in 1912, we have produced “Kanro Ame,” the company name, “Kenko Nodo Ame,” the first throat lozenge in the confectionery food industry, and “Kinno No Ame,” the No. 1 selling brand in the milk flavor candy market*1. We have grown by continuing to create products that are loved by consumers, such as “Milk” and “Pure Gummy,” the pioneer of gummy gummies for adults and the top-selling gummy brand*2. At our directly managed store “Hitotsubu Kanro”, we are promoting the appeal of candy based on the concept of “Hitotsubu that connects people from person to person.”
Recently, with the aim of becoming a “purpose-driven company that contributes to a sustainable future for people and society,” as set out in our medium-term management plan 2024, we have been
strengthening our efforts toward “human resources,” which we place at the core of our strategy. I am. In March 2023, our health management initiatives were evaluated and we were certified as a 2023 Health and Productivity Management Organization recommended by the Ministry of Economy, Trade and Industry.
*1 INTAGE Co., Ltd. SRI+ Milk flavor candy market April 2022 to March 2023 cumulative sales amount brand ranking
*2 INTAGE Co., Ltd. SRI+ Gummy Market Brand Ranking by Cumulative Sales Value from January to December 2022
■Purpose “Sweeten the Future ~My heart grows bigger and bigger.~”
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In 2022, Kanro has established a corporate purpose of “Sweeten the Future ~Let your heart grow bigger.~”. In an era of rapid change and uncertainty, Kanro confirms the journey we have taken thus far and verbalizes our thoughts for the future. Kanro, which has continued to create the future from sugar and take on the challenge of drawing out the power of sugar, will further evolve the technology it has cultivated through its corporate activities, and by accumulating moments when “the heart grows larger”, we will continue to improve people and society. We will contribute to a sustainable future for the world.
[Inquiries from customers regarding this product]
Kanro Co., Ltd. Customer Center
(Reception hours: Monday to Friday, excluding holidays, 10:00 to 16:00) *For the time being, reception hours will be shortened.
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