LVMH Watches & Jewelry Japan Co., Ltd.
The birth of a legendary collaboration! “TAG Heuer Carrera x Team Ikuzawa by Bamford” launch party held!
September 22, 2023, Tokyo – Swiss luxury watch brand TAG Heuer held an exclusive launch party in Tokyo. To commemorate the exciting collaboration between Team Ikuzawa and Bamford Watch Department, Bamford introduced a surprising watch customized by TAG Heuer Carrera and Team Ikuzawa.
[Image 1: https://prtimes.jp/i/2796/394/resize/d2796-394-e1ee48dda7f44184805f-6.jpg&s3=2796-394-c2ae21908a7bcd4d287faf0bbdb4bc74-3840×2160.jpg] Kenjiro Yamashita, a member of the third generation J SOUL BRONTHERS, appeared as a special guest at the event and unveiled the product.
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(Photo) Kenjiro Yamashita
The centerpiece of the event was a conversation between TAG Heuer CMO George Szysz, Mai Ikuzawa, and George Bamford, who told attendees about the background that led to this collaboration.
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(From left in the photo) George Shizu, George Bamford, Mai Ikuzawa “This collaboration is a powerful statement that TAG Heuer’s racing spirit transcends time and generations. Mai Ikuzawa’s spectacular artistry combines with her father’s legacy, and George Van “The result is a timepiece that resonates with Japan’s motorsport heritage, with Ford customizing it in an amazing way,” says George Shizu, and Mai Ikuzawa, Creative Director of Team Ikuzawa. . “This collaborative project has been an incredible experience. We’re not just creating a watch, we’re creating a design and culture that resonates with today’s times, while incorporating my father’s racing heritage. It was a privilege to work with TAG Heuer and George Bamford, and together we created a watch that resonated with our passion for motorsport and innovation.”
“This collaboration is a powerful statement that TAG Heuer’s racing spirit transcends time and generations. Mai Ikuzawa’s spectacular artistry combines with her father’s legacy, and George Bamford’s The result is a watch that resonates with Japan’s motorsport legacy,” says George Shizu, and Mai Ikuzawa, Creative Director of Team Ikuzawa. “This collaboration project has been an incredible experience. We’re not just creating a watch, we’re creating a design and culture that resonates with today’s times while incorporating my father’s legacy as a racer. It was a privilege to work with TAG Heuer and George Bamford, and together we created a watch that resonated with our passion for motorsport and innovation.”
George Bamford, a renowned customization genius, said: “It was an incredible opportunity to join this project and collaborate with TAG Heuer and Mai Ikuzawa, and this is the perfect way to celebrate the launch of a new watch.” I was able to enjoy each and every detail of the watch, and the work was really fun and I got a lot out of it.” The launch event was attended by the brand’s closest friends, valued partners, members of the media and celebrities to celebrate the birth of this legendary collaboration.
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(From the left) Rena Trindl, Dori Sakurada, Yonga
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The venue consists of two areas; one area will introduce the past and current activities of TAG Heuer and Team Ikuzawa, and the other will feature archives brought from TAG Heuer’s headquarters in Switzerland and Team Ikuzawa’s garage. exhibited his collection of racing cars. DJ Towa Tei enlivened the mood with a performance that remixed Toru Ikuzawa’s favorite jazz masterpiece.
Guests enjoyed playing a game of competing lap times in a racing car simulator. Participants piloted the Porsche 906 that Toru Ikuzawa once drove in a race and experienced what it was like to drive through the Fuji Speedway with full adrenaline.
[Image 6: https://prtimes.jp/i/2796/394/resize/d2796-394-20d7b6af487077b33a1e-11.jpg&s3=2796-394-6ffd30e2e580c25ed9f425118939a936-3900×2601.jpg] “TAG Heuer Carrera x Team Ikuzawa by Bamford” is limited to 100 pieces in Japan. Available at TAG Heuer boutiques and official online boutiques.
-TAG Heuer Carrera Chronograph × Team Ikuzawa by Bamford-
[Image 7: https://prtimes.jp/i/2796/394/resize/d2796-394-731f6e255f79ad587702-0.jpg&s3=2796-394-9a5e91011dfb651a69f5c489da8e62dc-1718×2700.jpg] CBN201F.FB0356/968,000 yen (tax included) Caliber Heuer 02 / Automatic winding / White opaline dial / 60 seconds / White opaline flange with seconds markings / Stainless steel case / Diameter 42 mm / 100 m Water resistant / Stainless steel 3 Continuous bracelet with “Team Ikuzawa” print and calf leather strap with Velcro
More details about this release: