JAPANDEMIC COMPANY Co., Ltd.
Unique collaboration “Label Novel” ~Short Short x Craft Beer~ ……
What is “label novel”?
A unique collaboration between DD4D BREWING, a company based in Mitsuhama, a port town in Matsuyama City, Ehime Prefecture, that brings out a variety of styles of beer, and Masatomo Tamaru, a Mitsuhama native and standard-bearer of modern short shorts. Novels are engraved on the labels of craft beer with a variety of flavors, making it a new experience to enjoy while reading.
Please enjoy this mysterious world trilogy based on the theme of “sweet, sour, and bitter.”
[Image 1: https://prtimes.jp/i/52324/5/resize/d52324-5-6ab0b6cf48047a07d486-1.png&s3=52324-5-1450717c7ba92a567415c977f109e72c-1200×630.png] 3 “label novels”
Collaboration beer can be purchased from DD4D’s special website/online store. Theme “sweet”
Sea earphones (Beer style: Milkshake IPA)
[Image 2: https://prtimes.jp/i/52324/5/resize/d52324-5-61759dd21a36774db110-2.jpg&s3=52324-5-459c6ac164f81f11cf00885476ef4b5c-2400×1200.jpg] Theme “acid”
Mermaid and Ring (Beer Style: Yuzu Lemon Gose)
[Image 3: https://prtimes.jp/i/52324/5/resize/d52324-5-29a88b8911df1eb0b2f9-2.jpg&s3=52324-5-ec3707a703459fdf22024bada20a53c6-2400×1200.jpg] Theme “Bitterness”
Loopya (Beer style: West Coast IPA)
[Image 4: https://prtimes.jp/i/52324/5/resize/d52324-5-746df7c775dc92b03079-2.jpg&s3=52324-5-26f8de5e35b515bbaf8dad8f58e88015-2400×1200.jpg]
[Image 5: https://prtimes.jp/i/52324/5/resize/d52324-5-8cb5c6a7b6728a4c8a95-7.jpg&s3=52324-5-672636a3fc528c777f7f7b0d99968c28-2400×1200.jpg] “Label Novel” Contest
To commemorate the release of “Label Novel”, we will be holding a short short contest with the theme of “Craft Beer”.
Click here for details
“Label Novel” collaboration commemorative event
An experiential event with luxurious benefits will be held in Tokyo (9/30) and Ehime (11/3).
DD4D representatives Yamanouchi and Tamaru will talk about the three collaborative works.
You can also participate in a short short writing course while enjoying a collaboration beer.
Tickets can be purchased from the special page. Click here for details https://japandemic.co.jp/pages/label-novel
DD4D BREWING A craft beer brewery in Matsuyama City, Ehime Prefecture, completed in 2019 inside an apparel select shop that has been in operation since 1998. They continue to communicate diversity and culture through small-scale, wide-variety beers. A new factory will be completed in Mitsuhama, Matsuyama City in the winter of 2021. Increased production volume and started producing canned beer. We wholesale to 47 prefectures nationwide, mainly to specialty stores. In 2023, we will also advance to overseas events.
[Image 6: https://prtimes.jp/i/52324/5/resize/d52324-5-5f2776f029b054ac93fe-2.jpg&s3=52324-5-6219429537542ed72b252f4488b08a00-1200×1800.jpg] HP: https://www.japandemic.co.jp/Twitter:
Short short author Masatomo Tamaru
[Image 7: https://prtimes.jp/i/52324/5/resize/d52324-5-6ce630bd9017fabf6857-6.jpg&s3=52324-5-c884324d979485f9f19b5c65e8cf0a48-2400×1600.jpg] Born in Ehime Prefecture in 1987. Graduated from the Faculty of Engineering, University of Tokyo, and completed the Graduate School of Engineering at the same university. In 2011, “Sakura” was published in “Monogatari no Luminarie” and she made her debut as a writer. In 2012, “Umizake” won the top prize at the Jitsurisha Short Shorts Contest. “Umizake” was made into a short film starring Peace’s Naoki Matayoshi and was screened at the Cannes Film Festival and other venues. He is active in a wide range of areas as a standard-bearer for contemporary short stories, serving as the head judge for the Botchan Literary Award and other awards, and holding short short writing courses throughout the country. The content of the writing course will be included in Japanese language textbooks for fourth-grade elementary school students (Koiku Publishing) starting in 2020. From 2021, novels will be published in Japanese language textbooks (Koiku Publishing) for first-year junior high school students. In 2017, he launched the “Short Short Garden,” a site for posting 400-word works, and is working to further popularize his work. His many publications include “Umi-iro no Botsou” and “Otogi Company.” He has appeared in many media such as “Jonetsu Tairiku” and “SWITCH Interview Masters”. Masatomo Tamaru official website: http://masatomotamaru.com/X (old Twitter): https://twitter.com/tamaru_mInstagram:
More details about this release:
JAPANDEMIC COMPANY Co., Ltd.