Masunaga Glasses Co., Ltd.
Masunaga Megane’s next-generation eyewear shop “MASUNAGA1905” opens in Toranomon Hills on September 11th
A POP UP STORE that recreates the next generation of eyeglass purchasing formats ……
“MASUNAGA1905”, operated by Masunaga Megane Co., Ltd., will open a POP UP STORE in Toranomon, Tokyo on Monday, September 11, 2023. In addition to trying on and purchasing eyewear, you can also experience an interaction booth themed around the near future of eyeglasses.
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Masunaga Megane Co., Ltd. (Headquarters: Fukui City, Fukui Prefecture, CEO: Sotaro Masunaga), an eyewear manufacturer that was founded in Fukui Prefecture in 1905 and laid the foundation for the Japanese eyewear industry, will be renovating on September 11, 2023 ( We will open POP UP STORE “MASUNAGA1905” on the 2nd floor of Toranomon Hills Business Tower on Monday).
Reinventing the next generation of eyeglass purchasing
In addition to a virtual try-on experience (ZEISS Virtual Try-on) in which 3D frame data is superimposed on a facial avatar photographed and created using the latest 3D measuring device “ZEISS VISUFIT 1000,” the POP UP STORE will have a special theme of “Virtual Traveler.” We have prepared an interaction booth. When you step into the booth’s photo spot, the sensor will automatically detect and start shooting and projecting the ZEISS VISUFIT 1000.
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After taking the photo, you can try it on virtually anytime and anywhere by accessing the dedicated site from your
PC/tablet/smartphone. (ZEISS Virtual Try-on @Home)
Please come and experience the “near-future space of glasses” that combines 3D virtual try-on and projection.
Inside the store, we focused on an original spatial design that strengthens the link with the projection booth and creates a sense of innovation by unifying acrylic materials and lighting in gradation colors.
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“MASUNAGA1905” Toranomon store overview
Store name: “MASUNAGA1905” Toranomon store
Address: Toranomon Hills Business Tower 2F, 1-17-1 Toranomon, Minato-ku, Tokyo 105-6402
Floor map: https://www.toranomonhills.com/floor_map/shop/map_biz_2f-05.html Store opening period: September 11, 2023 to the end of January 2024 Business hours: 11:00-20:00 *Business hours are subject to change. Regular holidays: None *Excluding year-end and New Year holidays About Masunaga Optical Co., Ltd.
Masunaga Megane was founded in 1905 (Meiji 38) to realize the dream of building a local industry in Fukui, and was the first eyewear manufacturer to establish a glasses industry in Fukui Prefecture. Our company’s motto has been continued since our founding: “We will make good glasses.If possible, we would like to make a profit, but if it is unavoidable, we may take a loss.However, we always aspire to make good glasses.” We have continued to value our products and provide high-quality glasses. Our good glasses were presented to Emperor Showa due to their high quality. In 1970, it was placed in a time capsule at the Osaka Expo, and in recent years, it has achieved numerous achievements, including winning an award at France’s “Silmo d’Or”, which is also known as the Academy Award of the eyewear world. Although we are a long-established company that has been operating for over 100 years, with six directly managed stores in Japan, and our products are stocked in some of the world’s leading select shops and highly sensitive eyewear shops, we are expanding our products not only in Japan, but also globally. I am.
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Company name: Masunaga Glasses Co., Ltd.
Representative: Representative Director and President Sotaro Masunaga Head office location: 4-15 Imaichi-cho, Fukui City, Fukui Prefecture Directly managed stores:
Masunaga Glasses Co., Ltd.