MHD Moët Hennessy Diageo Ltd.
Hennessy’s special booth will appear at Japan’s largest JAPANESE HIP HOP FESTIVAL “THE HOPE 2023”!
Performing artists and visiting celebrities celebrate the release of limited edition bottles themed to HIP HOP’s 50th anniversary. ……
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MHD Moët Hennessy Diageo Co., Ltd. (Kanda Jimbocho, Chiyoda-ku, Tokyo) has released a limited edition design bottle “Hennessy V.S Limited Edition HIP HOP 50 by NAS” in collaboration with HIP HOP legend NAS from its cognac brand Hennessy. Hip Hop Fifty by Nas)” will be available in limited quantities from September 2023. To commemorate the release of a limited edition design bottle celebrating HIP HOP’s 50th anniversary, a special Hennessy booth will appear at Japan’s largest JAPANESE HIP HOP FESTIVAL “THE HOPE 2023″! Celebrities who love HIP HOP came to the event and excited the venue with Hennessy. At the Hennessy booth, there will be a bar that depicts the world of this limited edition design bottle. Visitors enjoyed performances by more than 50 artists who are active at the forefront of the HIP HOP scene while enjoying original cocktails, including Hennessy V.S. To liven up the venue with Hennessy, performing artists ANARCHY, MonyHorse, BAD HOP, and celebrities who love HIP HOP such as DJ KAORI and Ellie Rose rushed to the venue. MonyHorse looked at the limited edition bottle designed in collaboration with HIP HOP legend NAS and said, “It’s great to be able to celebrate the 50th anniversary of hip hop with NAS, my favorite artist, and Hennessy, my favorite alcohol.” “As someone who grew up in an environment where hip-hop was synonymous with Hennessy, I’m very happy.”
*Performing artists are listed in order of appearance.
■Celebrities and artists who participated in “THE HOPE 2023” with Hennessy ANARCHY’s comment
[Image 2: https://prtimes.jp/i/6986/644/resize/d6986-644-26a3db9003205d74559f-5.jpg&s3=6986-644-0319458d070b3f8161a6677e2c3549f3-1200×1500.jpg] Q. Please tell us your thoughts on the bottle designed in
collaboration with NAS.
A. Cool! Nas is my favorite rapper and I just went to his concert in February this year. Hennessy is often seen in the club scene and is often drunk straight.
MonyHorse’s comment
[Image 3: https://prtimes.jp/i/6986/644/resize/d6986-644-8021b500809a993e59bb-10.jpg&s3=6986-644-db446b80dda4459cd349cb6da8a06980-1103×1238.jpg] Q. Please tell us your thoughts on the bottle designed in
collaboration with NAS.
A. Being able to celebrate the 50th anniversary of hip-hop with NAS, my favorite artist, and Hennessy, my favorite drink, makes me very happy as I grew up in an environment where Hennessy was synonymous with hip-hop. I drink Hennessy to get in the mood before a show, and I also drink it when I’m writing songs.
BAD HOP’s comment
[Image 4: https://prtimes.jp/i/6986/644/resize/d6986-644-ea6ee2ccaecaa850666e-5.jpg&s3=6986-644-8dcb0f3ecd52618876e943ab617d32f3-1200×1500.jpg] Q. Please tell us your thoughts on the bottle designed in
collaboration with NAS.
A. We always have Hennessy in our studio, and we drink it both when we write songs and when we perform live. I also like to mix it with cranberries or black tea. We used Hennessy so much in our lyrics that we even got a ban on it, so almost all of our albums have Hennessy lyrics. (Benjazzy) has a tattoo of the Hennessy logo ax on his arm, and everyone has been drinking it for a long time.
DJ KAORI’s comment
[Image 5: https://prtimes.jp/i/6986/644/resize/d6986-644-962be5a8e1138e12d304-6.jpg&s3=6986-644-5a805cc062d6dd0af582c36799e10ea4-1800×2700.jpg] Q.When do you usually enjoy Hennessy?
A. I drink so much that I call myself “Ms. Hennessy.” Before work (DJing), I almost always drink a mini bottle straight. Ever since I was active in New York, when I think of hip-hop, I think of Hennessy. As the hip-hop scene celebrates its 50th anniversary, the number of Japanese artists is steadily increasing, which is very moving. Ellie Rose’s comment
[Image 6: https://prtimes.jp/i/6986/644/resize/d6986-644-09470a3a4c266c9f3f87-7.jpg&s3=6986-644-6065006187c93c1a3da5204314ec3050-1800×2700.jpg] Q. When and how do you usually enjoy Hennessy?
A. Hennessy is a drink that is loved by people regardless of race or culture, so I think it’s a drink that goes well with music in that sense as well. I usually drink Hennessy when I DJ, and I feel that the moderate sweetness of Hennessy makes the music more pleasant. I personally love NAS, so I really liked this collaboration bottle! Comment from Saya Kagawa
[Image 7: https://prtimes.jp/i/6986/644/resize/d6986-644-feca8c83e21801a794b5-8.jpg&s3=6986-644-ea005d8b5d2a95906071776ecfd89075-1800×2700.jpg] Q. How did you feel about drinking Hennessy V.S at “THE HOPE 2023”? A. It was the best time to enjoy Hennessy while listening to my favorite HIP HOP in an open space! I especially like to mix it with soda or ginger ale.
Comment from Arisa Ueno
[Image 8: https://prtimes.jp/i/6986/644/resize/d6986-644-4bea7a04add849433133-9.jpg&s3=6986-644-c553430ee68ebd1f29fa9640609b91d2-1800×2700.jpg] Q. How did you feel after drinking Hennessy V.S at “THE HOPE 2023”? A. I really like the HIP HOP bottle design. I thought it would be nice to display it in my room. It was great to enjoy Hennessy in a HIP HOP space today!
■“THE HOPE 2023” venue scene
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“Hennessy V.S Limited Edition HIP HOP 50 by NAS” Cocktails such as “Hennessy V.S”, “Hennessy Citrus”, “Hennessy Berry”, and “Hennessy Iced Tea” are sold at the bar counter decorated with the limited edition bottle design. and was enjoyed by many visitors.
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In the VIP area, all the celebrities who came to the event enjoyed the music and “Hennessy V.S.”
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Approximately 30,000 people came to “THE HOPE 2023” and the venue was filled with excitement.
Product Summary
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■Product name: Hennessy V.S Limited Edition HIP HOP 50 by NAS ■Suggested retail price: 5,000 yen (5,500 yen including tax) ■Release date: Scheduled to be released at major retail stores nationwide from Wednesday, September 6, 2023
■Specifications: Hennessy V.S (700ml) Limited design gift box included NAS
[Image 13: https://prtimes.jp/i/6986/644/resize/d6986-644-bc3557e315bdf74f1fc3-11.jpg&s3=6986-644-9256eaa85b136d59e61a8a753f5e1c08-473×592.jpg] Born in New York in 1973 as the son of jazz musician Olu Dara. With his unique poetic storytelling technique, he has won various Best Rapper awards during a career spanning over 30 years. In addition, he has been nominated for 16 Grammy Awards in 25 years, and has collaborated with Kanye West, Eminem, Missy Elliott, Amy Winehouse, A$AP Rocky, Damian Marley, and many more. has a track record of His highly literary and deep lyrics are highly acclaimed both domestically and internationally. Through a 10-year collaboration with Hennessy in the United States, he has appeared in numerous Hennessy artist campaigns. Hennessy is mentioned more than 30 times in Nas’ songs.
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■Hennessy V.S.
The aroma is reminiscent of rich spices and fruit aromas, further accentuated by fruity notes and delicate vanilla nuances, giving the drinker a sense of power and pleasant harmony. Smooth and complex. The elegant and lively taste unique to Hennessy V.S can be said to be a symbol of powerful cognac.
■Hennessy
Since Richard Hennessy introduced the unique cognac that bears his name in 1765, his uncompromising craftsmanship and passion have been passed down through eight generations of the Hennessy family. We use only eau-de-vie (raw sake) made from grapes from carefully selected fields, and find the perfect blend from our world’s largest storage capacity of over 350,000 barrels. These Hennessy commitments have evolved over time into the ultimate taste, and have captivated people as the most beloved cognac in the world. Even in Japan, since it was first imported in 1868, its high prestige has continued to make it stand out.
Hennessy official website https://mhdkk.com/brands/hennessy/sp/ Click here for Moet Hennessy’s environmental consideration “Living Soils, Living Together”
https://www.mhdkk.com/company/csr/sustainable_development/living_soils/MHD Click here for Moet Hennessy Diageo’s Sustainability/CSR
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More details about this release:
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