Mitsubishi Foods Co., Ltd.
The first collaboration with the popular travel guidebook “Kotrip” Chuhai that connects you with the region “makes you want to travel” New release of “J-CRAFT TRIP Orin Sour, Mizuo Yuzu Sour”!
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Mitsubishi Foods Co., Ltd. (Bunkyo-ku, Tokyo) has released chuhai “Orin Sour” and “Orin Sour” in collaboration with the popular travel guide book series “Kotrip” from Shobunsha Co., Ltd. (Kojimachi, Chiyoda-ku) from “J-CRAFT TRIP”. “Mizuo Yuzu Sour” will be released nationwide for a limited time from October 17th (Tuesday).
[Image 1: https://prtimes.jp/i/60129/117/resize/d60129-117-6a75fea4cd04d2abbbc8-0.png&s3=60129-117-09c1433e1ff4fb6701cb95424a0fdd4d-1244×973.png ]
-Development background-
In recent years, the ways to enjoy alcohol have become more diverse, and the RTD market is a category that continues to experience high growth among all alcoholic beverages, as it offers many choices in terms of flavor and alcohol content.
Chu-hi accounts for approximately 80% of the RTD market. Driven in part by the “lemon sour” boom, the lemon flavor market has become increasingly oligopolistic, but new flavors and innovative products are now in demand. Additionally, from a health-conscious perspective, there is a noticeable shift in demand for low-to-medium alcohol products, but compared to medium-to-high alcohol products, there are still fewer options for low-alcohol chu-hi on the shelves.
Chu-hai is a category enjoyed by many people who can drink alcohol, regardless of gender.
Many people are very particular about fruit juice, ingredients, and production area when choosing the chuhai they want to drink. In terms of gender, while most men seek “high alcohol content” and “usual” brands and products, women’s
Many people tend to seek chu-hi with “low alcohol content” and “something new regardless of brand or product.”
In addition, in light of the social background of increasing desire to travel due to the end of the coronavirus pandemic, local
orientation/return to Japan, Mitsubishi Foods Co., Ltd.
targets low-alcohol chuhai users looking for new options.
We launched “J-CRAFT TRIP” as a brand that delivers the deliciousness of raw ingredients and the feeling of a “travel”.
The first products include Orin Sour, which uses Orin from Aomori Prefecture, and Mizuo Yuzusa, which uses Mizuo Yuzu from Kyoto Prefecture.
War will be released on October 17th (Tuesday).
This time, we are collaborating with Kotrip, a travel media brand that “delivers small happiness to travelers” including the popular travel guidebook series. This is a chu-hi that will make you want to travel while relaxing at home and letting your heart wander to the region where it is produced.
[Image 2: https://prtimes.jp/i/60129/117/resize/d60129-117-f3e8c48d1382fc26eb02-1.jpg&s3=60129-117-eb126ff18c6ad69318be90f9ea03943a-873×905.jpg] -Product features-
● “Olin Sour”
[Image 3: https://prtimes.jp/i/60129/117/resize/d60129-117-4c467441a9a2c051fe57-2.jpg&s3=60129-117-9b5a17027cb4b809619f3f54af37d03d-945×678.jpg] Uses “Orin” fruit juice from Aomori Prefecture.
[Image 4: https://prtimes.jp/i/60129/117/resize/d60129-117-d5d3851c4b07ff2c2e07-3.jpg&s3=60129-117-c9eebba19bf8555e7b9f9b02fffa16aa-3900×3824.jpg] An easy-to-drink chu-hi with fruity Orin fruit juice and just the right amount of acidity.
～What is Wang Lin～
-A representative yellow-green apple named with the meaning of “king among apples”.
・It is characterized by its strong sweetness and mellow aroma. This apple has a relatively low acidity and a soft texture.
● “Mizuo Yuzu Sour”
[Image 5: https://prtimes.jp/i/60129/117/resize/d60129-117-6bd19e63dea6c574b10d-4.jpg&s3=60129-117-8f27660a6e89f44f05c1d6d674b38a10-959×678.jpg] Uses “Mizuo Yuzu” fruit juice from Kyoto Prefecture.
[Image 6: https://prtimes.jp/i/60129/117/resize/d60129-117-2e48931b00d619ecd1d1-5.jpg&s3=60129-117-1495d2fac472def693f248a0cf8a2e2e-3900×2925.jpg] A refreshing chu-hi with the refreshing taste of yuzu and the bitterness of peel.
～What is Mizuo Yuzu～
・”Mizuo Yuzu” is a high-quality, aromatic yuzu that is harvested in Mizuo, Kyoto, which is said to be the birthplace of Japanese yuzu. ・Mizuo yuzu is harvested from October to December when it is yellow and ripe, so it is characterized by its rich aroma, which is also referred to as “fully ripe.” By grinding not only the fruit juice but also the epidermis and seeds, you can enjoy just the right amount of bitterness and rich aroma.
-Product Summary-
● Product name: J-CRAFT TRIP Orin Sour
● Release date: October 17, 2023 (Tuesday)
● Release area: Nationwide
● Alcohol content: 3%
● Fruit juice amount: 5%
● Capacity: 350ml
● Suggested retail price: OPEN
[Image 7: https://prtimes.jp/i/60129/117/resize/d60129-117-f8b0dec1d14de904c3c7-6.png&s3=60129-117-e11a5849e1a9d4f88a74575ddf584607-571×972.png ]
table
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●Product name: J-CRAFT TRIP Mizuo Yuzu Sour
● Release date: October 17, 2023 (Tuesday)
● Release area: Nationwide
● Alcohol content: 3%
● Fruit juice amount: 0.5%
● Capacity: 350ml
● Suggested retail price: OPEN
[Image 9: https://prtimes.jp/i/60129/117/resize/d60129-117-921fede0bf09e2acf918-8.png&s3=60129-117-5dd72cf510b4f88c9d3a0f11e5c6c7c1-402×724.png ]
table
[Image 10: https://prtimes.jp/i/60129/117/resize/d60129-117-ff767a9effbd754ed398-9.png&s3=60129-117-a944a551429ccdf999d3422c8c038b09-256×457.png ]
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-What is Kotorip?-
“Kotrip” is a media that supports all women who travel. This year marks the 15th anniversary of the publication of the travel guidebook. “WEB/APP” that disseminates information on travel destinations every day, “KOTRIP Magazine”, a quarterly magazine that introduces the charms of travel destinations and regions, and “KOTRIP Magazine”, a travel guidebook with 122* titles in Japan and overseas, with a cumulative circulation of over 18 million copies. We help women who travel in a variety of ways to make them happy, such as through events and workshops.
(*As of the end of August 2023)
[Cotrip Web] https://co-trip.jp/
[Tanoshiiosake.jp] https://tanoshiiosake.jp/
More details about this release:
https://prtimes.jp/main/html/rd/p/000000117.000060129.html