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Notice of TV appearance Denim suit specialty brand “inBlue” will appear on TBS “Lara LIFE” broadcast o n Friday, September 15th

Nash Co., Ltd.
[Notice of TV appearance] Denim suit specialty brand “inBlue” will appear on TBS “Lara LIFE” broadcast on Friday, September 15th Denim suits can be ordered at order sessions held in four cities: Tokyo, Osaka, Nagoya, and Fukuoka.
On TBS’s “Lala LIFE” broadcast from 11:30 p.m. on Friday, September 15th, “inBlue”, a denim suit specialty brand operated by Nash Co., Ltd. (head office: Kurashiki City, Okayama Prefecture), and its representative director will be featured.・Hirofumi Matsuoka appears. Akane Hotta, who is active as a model, actress, and entertainer, wore the women’s suit that we started last year.
The denim suits introduced can be ordered at the main store in Kurashiki City, Okayama Prefecture, and at order events held in four cities: Tokyo, Osaka, Nagoya, and Fukuoka. Please take this
opportunity to experience a denim suit that has the calmness and elegance that can be worn in official situations, yet allows you to express your individuality and playfulness.
[Image 1:×670.jpg] Contents introduced on TBS “Lara LIFE”
Denim suit specialty store “inBlue” from Kurashiki City, Okayama Prefecture appeared on the TBS program “Lara LIFE” broadcast from 11:30 pm on Friday, September 15th. Representative director Hirofumi Matsuoka also appeared on the program and had a pleasant chat with Akane Hotta, focusing on the topic of denim suits. Previously, Lala LIFE MC Masakazu Mimura had purchased a denim suit on TV Tokyo’s “Moyamoya Summers,” and the topic was a hot topic.
[Image 2:×586.jpg] Reference: TBS official YouTube
In addition, in the program, based on the concept of “trying something a little difficult for the first time,” Mr. Hotta is shown wearing a denim suit and enjoying the Kurashiki Bikan Historical Quarter, which is lined with white-walled warehouses. Masu. This episode is being distributed on the free video service “TVer” until September 22nd (Friday).
[Image 3:×838.jpg] Reference: TBS official YouTube
Click here to watch on TVer: Click here to watch the preview video:
[Introducing the TBS program “Lara LIFE”]
“Lala LIFE”, which is broadcast every Friday from 11:30 p.m., will support people who say, “I want to do something, but there’s a wall…” or “I don’t have the courage to take the first step…” Each time, the location guests try something new for the first time while looking at the “Lara NOTE” with HOW TO’s devised by
professionals in the field. It’s a Friday night program that introduces “HOW TO” that you can imitate tomorrow.
The MCs will be Masakazu Mimura (Summers), who is loved by a wide range of generations, and actor Takataka Aoki.
Click here for program details: What is the denim suit made by inBlue, a game changer in the suit and denim industry?
casual and formal. inBlue’s denim suit is a combination of seemingly contradictory fashion styles.
inBlue is a denim specialty fabric store that has been in business for over 30 years. When it comes to denim, it is common knowledge that it is “heavy”, “thick”, and “difficult to handle”, but inBlue’s denim is the complete opposite.
After 10 years of trial and error, we have brought to the world a fabric that completely overturns preconceptions: “light,” “thin,” and “easy to handle.”
[Image 4:×1080.jpg] Using original fabrics, “I want to incorporate denim not only into casual outfits such as jeans, but also into a high-quality
lifestyle.While expressing chic playfulness, I pursue an active style.”Based on this concept, 2007 In 2013, a brand specializing in denim suits, “inBlue”, was born.
In order to take advantage of the unique atmosphere of denim and the beautiful indigo color, the garments are sewn in cooperation with Japan’s top sewing factories. Denim suits were created with a sense of playfulness that could only be achieved through denim, as well as a calmness and elegance that could be worn in formal situations.
[Image 5:×1080.jpg] Since then, it has been supported mainly by high-age people in their 50s and 60s, but recently it has been gaining popularity among relatively younger people (especially young people) who sympathize with the idea and story of denim, which has completely changed the way denim is known. It is starting to become popular among executives of venture companies and start-up companies, and is gaining attention mainly on SNS.
Details of inBlue denim suit:
How to order a denim suit
All of inBlue’s denim suits are made to order. Orders can be placed by 1. Visiting our store (Kurashiki City, Okayama Prefecture), 2. Ordering events held in each city, or 3. Remotely. Please see below for details.
1. Order by visiting the store
[Image 6:×1267.jpg] You can order at the inBlue store located in the Bikan Historical Quarter of Kurashiki City.
Store address: 2-17-25 Achi, Kurashiki City, Okayama Prefecture Business hours: 11:00-17:00 (Saturdays, Sundays, and holidays: 10:00-18:00) Closed: Monday (Tuesday if Monday is a public holiday)
Reservation method: Telephone, inquiry form, LINE, email *Please refer to the inquiry list below.
2.Order meetings held in each city
[Image 7:×683.jpg] In 2023, it is scheduled to be held in Tokyo, Osaka, Nagoya, Fukuoka, and Hiroshima.
We provide sample suits so that you can enjoy ordering in the same environment as possible in-store. Reservations are required, so please select the appropriate order session from the reservation site below and make a reservation.
If you have any questions, please feel free to contact us.
Details and reservation method:
*Reservations can also be made by phone, LINE, or email.
November order meeting
Period: November 16th (Thursday) to November 19th (Sunday)
Time: 11:00-19:00 *14:00-19:30 only on the first day
Location: 18-8 Sarugakucho, Shibuya-ku, Tokyo 150-0033
February order meeting
Period: Thursday, February 22, 2024 to Sunday, February 25, 2024 Time: 11:00-19:00 *14:00-19:30 only on the first day
Location: 18-8 Sarugakucho, Shibuya-ku, Tokyo 150-0033
January order meeting
Period: January 19th (Friday) to 21st (Sunday), 2024
Time: 11:00-19:00 *11:00-17:00 only on the last day
Location: 5th floor, TB Bakurocho Building, 4-4-6 Bakurocho, Chuo-ku, Osaka, Osaka 541-0059
BP Garden City Minamisenba 5F-501
December order meeting
Period: December 16th (Sat) – December 17th (Sun)
Time: 10:00-18:00 *10:00-16:00 on the last day only
Location: 3-18-21 Nishiki, Naka-ku, Nagoya, Aichi 460-0003
Tokyo Daiichi Hotel Nishiki 11F Charlo
October order meeting
Period: October 20th (Friday) to 22nd (Sunday)
Time: 10:00-18:00 *10:00-16:00 only on the last day
Location: 1F Takamiya Castelia, 1-5-8 Takamiya, Minami-ku, Fukuoka City, Fukuoka Prefecture 815-0083
Currently preparing for the event.
Once the schedule has been decided, we will notify you on our website, Instagram, etc.
3.Remote ordering
This is a method to remotely measure, decide on fabrics and specifications. Please feel free to contact us first.
■List of inquiries
TEL (store): 086-441-5070
Inquiry form:
*An increasing number of people are using denim suit tailoring coupons and gift certificates (50,000 yen/100,000 yen) at order events as hometown tax return gifts. Please take advantage of this opportunity. Click here to apply for hometown tax: Company Profile
■Representative profile
[Image 8:×1267.jpg] Nash Co., Ltd. Representative Director: Hirofumi Matsuoka
Born in Chiba Prefecture. Graduated from the Department of Economics, Faculty of Political Science and Economics, Waseda University. After graduating from university, joined Mitsui Engineering & Shipbuilding Co., Ltd. After gaining experience in large ship sales in Okayama Prefecture, he engaged in overseas sales of industrial machinery. Joined Nash Co., Ltd. in 2018. Suddenly, he ends up inheriting his wife’s family business. From the world of sweat, oil, and men such as ships and machinery, he transitioned to the “thread industry,” which is literally 180 degrees different.
At first, he spent his days perplexed by the size of the gap, including in products and business practices. 2019: Appointed representative director of Nash Co., Ltd. Even as we focus on digital CRM (customer management), marketing, and branding, we strive every day to create a “warm digital” approach that emphasizes the strength of our brand, the connections between people. In addition to regular store functions, the store space has been defined as a base for digital communication, including remote ordering and Instagram Live, and the company is striving to transform into a high-end D2C brand. ■Company information
Company name: NASH Co., Ltd. Representative director: Hirofumi Matsuoka Established: April 1991 Capital: 10 million yen inBlue (office): 2-3-7 Tsurugata, Kurashiki, Okayama prefecture inBlue (store): 2-17 Achi, Kurashiki, Okayama -25TEL (office):
086-441-8877inBlue HP: Instagram:
More details about this release:

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