Update Co., Ltd.
More than 70% of people have experienced SNS fatigue! Of all the social networking sites, the one most people feel tired of is “X” (formerly Twitter).
otalab conducted a “Survey on Social Media Fatigue” targeting 1,000 people in their teens to 60s living in 47 prefectures.
The survey results are as follows.
[Image 1: https://prtimes.jp/i/108657/17/resize/d108657-17-d6e441b3ad2a0e7efa77-0.jpg&s3=108657-17-80d59eb160bf30206a4c831a1df9255d-1920×1080.jpg] Survey summary
・More than 70% of people in their teens to 60s experience SNS fatigue ・The SNS that makes me feel the most tired is “X (formerly Twitter)” ・The most common cause of SNS fatigue is “knowing information you don’t want to know,” followed by “comparing yourself to others.” ・About 70% of people have taken measures such as SNS detox when feeling SNS fatigue
・The most common response to social media fatigue was “not opening apps.” ・Of those who took measures such as SNS detox to deal with SNS fatigue, “about 80%” felt it was effective.
More than 70% of people in their teens to 60s experience social media fatigue
[Image 2: https://prtimes.jp/i/108657/17/resize/d108657-17-8991329836fda426c627-1.jpg&s3=108657-17-cf290640dc58b0db0055158468daa40a-1000×685.jpg] First, in order to find out how many people feel SNS fatigue, we asked the question, “Have you ever felt SNS fatigue?”
Looking at the responses, it became clear that “more than 70% of people have experienced SNS fatigue.”
While the development of SNS has made the world more convenient, it has been observed that there are a large number of people who feel fatigued by such SNS.
The SNS that makes me feel the most tired is “X (formerly Twitter)”
[Image 3: https://prtimes.jp/i/108657/17/resize/d108657-17-1848b66d38b92f3ad7ae-1.jpg&s3=108657-17-f27ee23917c3746ec84e3079f63c7675-1000×769.jpg] Next, we asked the question, “Which SNS do you often feel tired from?” Looking at the results, the most popular name was “X (old Twitter),” followed by “LINE.”
“X (formerly Twitter)”, which received the highest number of results, has a very large number of users, and because many of these users are always tweeting whatever they like, it is an SNS with a large amount of information available to the public. .
We end up overthinking things when we see opinions that are different from our own, we end up looking at other people’s perfect lives and comparing them to our own, and so on. We end up overthinking things because we see too much information, and we get tired. It was thought that it might be easier to feel.
The most common cause of SNS fatigue is “Knowing information you don’t want to know,” followed by “Comparing yourself to others.”
[Image 4: https://prtimes.jp/i/108657/17/resize/d108657-17-7682aae441d9cefbb582-1.jpg&s3=108657-17-63df7c2a89099b9697718a4650ddb1aa-1000×774.jpg] So what kind of SNS fatigue do people feel?
When asked to find out the truth, the most common response to SNS fatigue was “I find out information I don’t want to know,” followed by “I compare myself to others.”
As can be seen from the fact that “I find out information that I don’t want to know” was ranked number one, a large amount of information that is not known to be true or false is circulated every day on SNS, and various information comes to my attention. come. Of course, people use it because there is good and useful information, but there is also quite a bit of negative information and information that arouses anxiety.
In such a situation, it was thought that if people do not choose the information themselves, there is a danger that social media fatigue will accelerate.
Approximately 70% of people have taken measures such as SNS detox when feeling SNS fatigue.
[Image 5: https://prtimes.jp/i/108657/17/resize/d108657-17-5f5e14eea48bdb9cd09f-1.jpg&s3=108657-17-cb4f9a1eaa68c9587f3e20599324c0c2-1000×686.jpg ]
Next, in order to find out whether people do something to deal with SNS fatigue, we asked the question, “Have you ever done anything to deal with SNS fatigue (such as SNS detox)? ” was asked.
Looking at the results, it was found that about 70% of people had taken some form of SNS detox to deal with SNS fatigue.
I think that SNS fatigue is something that people already feel before they realize it, but it seems that many people are trying to deal with it in order to improve it even a little.
When you realize that you are tired of social media, it may be important to do something like a social media detox and spend a day where you don’t get caught up in social media.
The most common way people deal with social media fatigue is to not open apps.
[Image 6: https://prtimes.jp/i/108657/17/resize/d108657-17-ea657e2b175578bbcc9e-1.jpg&s3=108657-17-1d65eadf15d33f4b4bdaa33a2cabd71b-1000×853.jpg] So, how do people deal with SNS fatigue?
When we conducted a survey to find out the truth, the number one way to deal with social media fatigue was to “don’t open apps,” and the second was to “turn off notifications.”
At the top of the list, many people chose ways to distance themselves from SNS, indicating that it is important to detox from SNS and make time to step away from SNS.
Other opinions that were raised included “only share your SNS with your family” and “mute or block accounts you don’t want to see.” Among people who took measures such as SNS detox to deal with SNS fatigue, “about 80%” felt it was effective.
[Image 7: https://prtimes.jp/i/108657/17/resize/d108657-17-7521b678f608603c20ec-1.jpg&s3=108657-17-6b82f9515382659b2d6c6c5860d86e36-1000×638.jpg] Finally, we asked those who had dealt with SNS fatigue the following question: “When you dealt with SNS fatigue (SNS detox, etc.), did it have any effect?”
Looking at the responses, it became clear that “approximately 80% of people felt that measures to deal with SNS fatigue (SNS detox, etc.) were effective.”
It seems that fatigue can often be alleviated by creating a day when you take a break from SNS, or by trying to avoid worrying about SNS. Additionally, among those who answered “no,” there were opinions such as “I end up looking at SNS out of curiosity” and “I open them out of habit,” indicating that SNS has become a part of their daily life. There were also cases where it was difficult to deal with the situation.
1. Do you ever feel SNS fatigue? 2.Which SNS do you often feel tired from? 3.What kind of SNS fatigue do you feel? (You can answer up to 3) 4. Have you ever done anything to deal with SNS fatigue (SNS detox, etc.)? 5.What did you do to deal with SNS fatigue? (You can answer up to two questions) 6. Did you find any effects when you took measures to deal with SNS fatigue (SNS detox, etc.)?
・Survey period: August 10, 2023 to August 16, 2023 ・Research institution: Update Co., Ltd. (in-house survey) ・Survey target: Men and women in their 10s to 60s living in 47 prefectures ・Number of valid responses: 1,000・Survey method: Internet survey
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