Media Equity Co., Ltd.
Park naming rights NFT auction in Nishikawa Town, Yamagata Prefecture, sold for 1.3 million yen! HEXA, an NFT market that revitalizes regions with naming rights NFT
An NFT auction that allows you to name an existing park in Nishikawa Town, Yamagata Prefecture was held at HEXA, one of Japan’s largest NFT markets, and was sold for 1.3 million yen.
[Image 1: https://prtimes.jp/i/46191/180/resize/d46191-180-2b8a924d3f92a5a35b5b-0.jpg&s3=46191-180-c30888fc0f6877a19d84aa47d896c8f6-1920×1005.jpg ]
HEXA, one of Japan’s largest NFT markets, collaborated with Nishikawa Town in Yamagata Prefecture and Tobu Top Tours Co., Ltd. to auction off the naming rights of an existing park in Japan for the first time in Japan. The park naming rights NFT received a total of 47 bids and was sold for 1.3 million yen. This auction is attracting attention as it is part of an initiative aimed at regional revitalization through naming rights NFT.
Many local governments sell naming rights for parks, pedestrian bridges, and streets, but there are many cases where no bids are received for naming rights in areas that are not well known or have a small population. Among them, the naming rights for a park in a town with a population of approximately 5,000 people received 47 bids in the form of NFTs and was sold for 1.3 million yen. Naming rights NFT led to the participation of many individuals and corporations, which led to excitement. We hope that various local governments will continue to use naming rights NFT to increase the number of people involved and fans in their towns, leading to excitement in the area. ◆About the results of the park naming rights auction in Nishikawa Town, Yamagata Prefecture◆
The auction started at 19:00 on September 1st (Friday) and received 14 bids from the first day, rising to 101,000 yen, followed by 150,001 yen on September 2nd (Saturday) and 300,000 yen on September 3rd (Sunday). , the price rose to 350,000 yen on September 4th (Monday). After that, there was a bid of 380,000 yen on Tuesday, September 5th, and a bid of 450,000 yen on Thursday, September 7th. Then, on the final day, September 10th (Sunday), there were multiple bids placed 5 minutes before the auction ended, and the automatic 5-minute extension was repeated, and finally the auction ended with a bid of 1,300,000 yen at 22:27. Ta.
Auction period: 2023/9/1 19:00 to 2023/9/10 22:34:59 (extended due to automatic extension of last-minute bids)
Number of bids: 47
Number of bidders: 15 people
Successful bid price: 1,300,000 yen (tax included)
Auction page: https://nft.hexanft.com/nft/issue/pR042pBR
[Image 2: https://prtimes.jp/i/46191/180/resize/d46191-180-e390d2cbb6d25e972367-1.jpg&s3=46191-180-3eeb5f4ea27cff11a05f0a9a0aad9f44-1196×561.jpg] ◆About Nishikawa Town, Yamagata Prefecture◆
Nishikawa Town, located in the central part of Yamagata Prefecture, has a population of approximately 5,000 people, and Mt. Gassan, one of the three Dewa mountains, and Mt. Asahidake, part of the Asahi mountain range, are located to the north and south. Located in an area with heavy snowfall, the Sagae River, the clearest in Japan, flows through the town, and it is a town blessed with nature, including Lake Gassan, which is a tourist attraction. It is also a key transportation hub for National Route 112 and the Yamagata Expressway.
Nishikawa Town official page: http://www.town.nishikawa.yamagata.jp/ ◆About HEXA on the NFT market◆
A Japanese NFT marketplace where you can issue, buy and sell NFTs using only Japanese yen. You can easily purchase NFTs from your PC or smartphone by paying with a credit card. You can buy, sell, and issue NFTs instantly without any cryptocurrency or wallets required. If you have a HEXA resident card NFT or LAND NFT, you can display the purchased NFT in the HEXA Metaverse and enjoy it. It is also equipped with community functions such as a WEB3.0 online salon and fan club, as well as the “6 Blog” service, which includes NFT rights to read the rest of the article.
About the NFT issuance flow https://hexanft.com/issuermanual/ Click here to apply for NFT issuance https://nft.hexanft.com/issue *In an internet survey conducted by Media Equity on August 29, 2023 targeting NFTs issued by all prefectures and municipalities in Japan, naming rights to parks of existing local governments were sold as NFTs. We have confirmed that this is the first case in Japan. **In an internet survey conducted by Media Equity on April 26, 2023 targeting NFTs issued by all prefectures and municipalities in Japan, digital images officially issued by existing Japanese municipalities were found. We have confirmed that this is the first case of resident record NFT in Japan. There have been cases in the past where residents came together and issued the certificate as a voluntary organization rather than as an official municipality, but based on the Local Finance Act, digital resident certificate NFTs are issued by Japanese municipalities as the official issuer. This case is the first such case in Japan.
Inquiries regarding this matter Media Equity Co., Ltd. HEXA Management Team MAIL: email@example.com
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