P&G Japan LLC
No pre-washing! Washed up! Hidetoshi Nishijima and Yuno Nagao solve the hassle before using the dishwasher! New TV commercial “Joy Dishwasher Gel Tab No Pre-wash Edition” will start airing nationwide from October 1st (Sunday)
Only in Japan! Completely eliminates the three major stains without pre-washing*1 with the double formula of gel and powder
Procter & Gamble Japan LLC (Headquarters: Kobe City) has announced the launch of Joy Gel Tab, a dishwasher detergent from the Joy dishwashing detergent brand, which uses P&G’s unique two-layer capsule technology to combine the best of gel and powder. It has been improved for the first time in four years and will be released nationwide as “Joy Gel Tab PRO” from early October. Along with the release of this product, a new TV commercial “Joy Dishwasher Gel Tab – No Pre-washing Edition” starring Hidetoshi Nishijima and Yuno Nagao will begin airing nationwide from October 1st (Sunday).
[Image 1: https://prtimes.jp/i/6237/224/resize/d6237-224-4160a9ff52140d89ccf6-12.jpg&s3=6237-224-cf628cd1820b9daefdf6f0663b7834c9-585×250.jpg] The TV commercial for “Joy” starring Nishijima and Nagao is a series in which the two members of the “Joy Special Forces” brilliantly solve various problems lurking in the kitchen using the dishwashing detergent “Joy.” This TV commercial begins with a scene of a woman loading pre-washed dishes into the dishwasher while muttering, “It’s such a pain…” Mr. Nishijima and Mr. Nagao, dressed as members of the team, made a dashing appearance carrying Joy Gel Tab PRO. With the words, “Joy Gel Tab! Soak it! Float it! Drop it!” without
pre-washing*1, I set the Joy Gel Tab and dirty dishes in the dishwasher. Of course, the washing result is a matter of concern! The women were very satisfied. It’s a highlight to see the uneven duo of Captain Nishijima and Kodomo Nagao working in harmony to solve the dishwashing problem. [What is Joy Gel Tab PRO?]
[Image 2: https://prtimes.jp/i/6237/224/resize/d6237-224-71d3dd83ef80f8262a0e-1.jpg&s3=6237-224-ec688903c412f5d1ecba58d63eef3a23-222×222.jpg] Since its launch, “JOY” has brought about numerous innovations in dishwashing detergent. As a result of a survey conducted by P&G of dishwasher users, approximately 99% of the users said, “Sometimes the dirt did not come off properly” or “I was reluctant to put it in the dishwasher when it was dirty.” I learned that there is a habit of pre-washing, such as rinsing with water, soaking in water, and gently washing with a sponge. *2We have improved the Joy Gel Tab for the first time in about four years, with the aim of simplifying the hassle before using the dishwasher and completely eliminating the need for pre-washing*1. With this renewal, we aim to make dishwashing easier, faster, and simpler for dishwasher users than ever before, by strengthening the effectiveness of the cleaning booster, which softens dirt, breaks it down into smaller pieces, and improves the surfactant. Now you can remove dirt in one go. In addition, we have increased the number of ingredients that help remove tea stains and colored stains, and prevent buildup. Through these product improvements, we aim to completely eliminate the three major stains: greasy oil stains, sticky stains, and tea and coffee stains without pre-washing*1. *1 Not all dirt will be removed without pre-washing. Any solid food leftovers must be removed beforehand. Compared to our company. In-house research. *2 December 2022 P&G research (N=98 dishwasher users) New CM overview
Title: “Joy Dishwasher Gel Tab No Pre-washing Version” Starring: Hidetoshi Nishijima, Yuno Nagao TVCM Air Date: Sunday, October 1, 2023 YouTube: “Joy Dishwasher Gel Tab No Pre-washing Version” (15 seconds) https://youtu.be/UvMjrOgovUE
CM Story “Joy Dishwasher Gel Tab No Pre-wash Edition”
[Image 3: https://prtimes.jp/i/6237/224/resize/d6237-224-e73f86a8033138c724b7-4.jpg&s3=6237-224-a8f354b0ee39a6327e8019c0a804673d-230×129.jpg] This commercial begins with a scene of a woman loading pre-washed dishes into the dishwasher while muttering, “It’s such a pain…” Mr. Nishijima and Mr. Nagao, dressed as members of the team, made a dashing appearance carrying Joy Gel Tab PRO. With the words, “Joy Gel Tab! Soak it! Float it! Drop it!” without pre-washing*1, I set the Joy Gel Tab and dirty dishes in the dishwasher. Of course, the washing result is a matter of concern! The women were very satisfied. The highlight is the harmonious combination of Captain Nishijima and Captain Nagao Kodomo. Shooting episode (making URL
[Image 4: https://prtimes.jp/i/6237/224/resize/d6237-224-c00af3df67e4fc9dff1c-9.jpg&s3=6237-224-1aac672456b59cf9e339fe0d7efc3414-230×128.jpg] Nishijima-san and Nagao-san co-starred for the first time in this “Joy” TV commercial series, and they hit it off right away from the first greeting, and the commercial filming went smoothly and happily. There was a friendly mood on set as Mr. Nagao spoke innocently to the director, filming staff, and Mr. Nishijima. The smiling face of Mr. Nagao looking up at Mr. Nishijima, the gentle look in his eyes as Mr. Nishijima catches him, and the height difference between the two of them made for a heartwarming photo shoot.
Interview (Interview URL https://youtu.be/KrQaBJ7Jmlg)
[Image 5: https://prtimes.jp/i/6237/224/resize/d6237-224-1aca23584ed01715fc2b-6.jpg&s3=6237-224-69c682041d07a450aeb147f439fc7409-230×128.jpg] While Mr. Nishijima kindly watches, Mr. Nagao shows off his cute “funny face” and “weird dance”! Q. How was it filming this commercial for “Joy Gel Tab PRO”? Mr. Nagao:
“Nishijima-san is kind, and whenever he saw Yuno-chan, he would smile, which made me happy.”
[Image 6: https://prtimes.jp/i/6237/224/resize/d6237-224-beb9c5d5b2c50324a15c-7.jpg&s3=6237-224-894fa3ddb0c172b063f0b1a995ab28d4-230×128.jpg] Mr. Nishijima:
“Yuzuno-chan has amazing instantaneous power.It’s better to do whatever she naturally does than to ask her to do something like that!…In that sense, I was drawn to her. In fact, I think Yuno-chan made it a fun and good commercial.”
Q. The cleaning power of Joy Gel Tab PRO has been improved. Please tell us about the power-up you two have recently done!
[Image 7: https://prtimes.jp/i/6237/224/resize/d6237-224-ed613be7f57e221a9887-8.jpg&s3=6237-224-9deb2e1930cfef561dbad72bd35ec5ae-230×128.jpg] Mr. Nishijima:
“I’ve been cooking little by little, but recently I’ve gotten addicted to deep-fried foods…and that’s what makes it so much fun.I don’t know why, but whenever I’m frying, I find myself wanting to fry more and more… is now more powerful. (lol)” Nagao:
“My special skill is ‘staring,’ but when I combined the strange faces I see on TV and the strange faces that Yuno-chan thinks of, it started to look even weirder. That’s more powerful! Lol)” Staff: “Can you show me your ‘funny face’…?”
[Image 8: https://prtimes.jp/i/6237/224/resize/d6237-224-3ba740385ee62b50e82b-9.jpg&s3=6237-224-d4309fc45f402ae348ff69977f944905-230×128.jpg] Mr. Nagao: (He shows off his cute “funny face” even though he is shy.) Mr. Nishijima: (After gently watching over Yuno-chan)
“…You can do whatever you want! I wish they had done that in the commercial.” Q. “Joy Gel Tab PRO” washes well even if you put it in the dishwasher without pre-washing*1! However, if you have ever had an experience where you overprepared and failed, please let me know! Mr. Nishijima: “I want to go camping, but I haven’t been able to do it, and I’ve only bought equipment, but now I’m finally able to do it…There are so many things I want to do, so I cook a lot of food, and set up a tent like this.” , I make a lot of preparations, and then when I actually go, I end up doing almost nothing…I often end up preparing a lot of stuff that I won’t use, just making a bonfire, and heading home.” Nagao: “ My special skill is a “strange dance,” but I was wondering what it was and what would be good about it, but instead it turned out to be a normal dance…” Mr. Nishijima: “Is that really possible?On the contrary, it’s a normal dance.” Are you going to dance!? It’s not that you’re successful, in fact. But you want to do a “weird dance,” right?” Staff: “Could you show us your “weird dance”…?” Mr. Nagao : (She cutely flips her butt around and shows off her “weird dance.”) “Ah! I said ‘Joy’ right away!…I’m done washing!…Thank you. Thank you!” Mr. Nishijima: “(lol) It really turned into “Joy”, I was impressed!” Performer Profile
[Image 9: https://prtimes.jp/i/6237/224/resize/d6237-224-4a2d8f407b01530ace6a-8.jpg&s3=6237-224-c5f279894013cd6ae5deae66db85dc77-200×200.jpg] Hidetoshi Nishijima Born March 29, 1971 in Tokyo. In 1994, she made her first film appearance in “Izakaya Yuurei”. His main appearances include the dramas “Ride a Unicorn”, “Metropolitan Police Department Outsider”, “What Did You Eat Yesterday? Season 2”, and the movies “Shin Ultraman”, “Goodbye Cruel World”, and “Neck”. The movie he starred in, “Drive My Car,” won the 2022 Academy Award for “Best International Feature Film.” He is active as a talented actor who can play both serious and comical roles. [CM role setting] A 20-year veteran of special forces. With vast sterilization knowledge, we can instantly identify any risks. However, because of his seriousness, he also has a side where he can’t see his surroundings.
[Image 10: https://prtimes.jp/i/6237/224/resize/d6237-224-5dd2f7ecc701d497b213-9.jpg&s3=6237-224-bef83742e2bb82cc3c59c1ac930c6c2f-200×200.jpg] Yuno Nagao Born October 15, 2016, from Tokyo. Main appearances include “Brush Up Life” in 2023, NHK Taiga Drama “What to do with Ieyasu”, 2022 “LOST MAN FOUND” and “Elpis”, 2021 “God’s Medical Record”, and 2020 “100 Million Yen Goodbye”. “Such. He is currently active as a genius child actor, attracting attention for his high acting skills, concentration, and innocent yet cute character. [Commercial role setting] He is in his first year in the special forces and is a rising star within the unit. A solid person who supports the captain when he can no longer see his surroundings.
[Image 11: https://prtimes.jp/i/6237/224/resize/d6237-224-9540856d4aeae80e6dbd-12.jpg&s3=6237-224-f1b363130fbcad1e4ab2de20964cba30-679×200.jpg] Product Summary
[Image 12: https://prtimes.jp/i/6237/224/resize/d6237-224-55769abc3c85e19559f2-10.jpg&s3=6237-224-dba8195cbd9f93b22ce67a519c713638-788×124.jpg] – About P&G – P&G touches and improves the lives of people around the world through trusted, superior-quality product brands. In Japan, we sell hair care brands Pantene, h&s, and WANOMI, skin care products SK-II, shave care brands Gillette and Braun, oral care brands Oral-B by Braun, and clothing products. We offer a variety of products, including the detergents Ariel, Bold, and Sarasa, the fabric softener Lenor, Febreze air care products, Joy kitchen detergent, Pampers disposable diapers, and Whisper water absorbent care brand. Masu. (https://jp.pg.com/)
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P&G Japan LLC