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Polymill Surfvote poll results “Is there a need for a law that requires clear disclosure when images and videos have been processed?”

Surfvote poll results: “Is there a need for a law that requires clear disclosure when images and videos have been altered?”
The most popular answer was “A law should be enforced that requires advertisers and influencers to disclose when they edit photos and post them on SNS” (39.2%). This was followed by 21.5% who said, “Education and enlightenment should be promoted for young people.”
Polimill Co., Ltd. (Polimill, Headquarters: Minato-ku, Tokyo, Representative Director: Eri Yokota, hereinafter referred to as Polimill), an ICT startup that supports the discovery and resolution of social issues using SNS and technology, has launched Surfvote, a social design platform operated and developed by our company. From June 19, 2023 to August 31, 2023, users’ opinions will be collected regarding the issue of “Is there a need for a law that requires companies to clearly state when images and videos have been
processed?” We have voted and will let you know the results.
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Voting details
Issue: Is there a need for a law that requires clear disclosure when images and videos have been processed?
Background of the issue: In 2021, Norway will implement a law that requires advertisers and influencers to disclose when their photos have been altered, targeting all SNS. Viewing photos and videos of other people that have been edited on social media can lead to people comparing themselves to the photos and videos that have been edited, which can have a negative mental impact on young people, causing problems such as anorexia. The main reason is that there are. While there are moves to introduce legal regulations in countries other than Norway, this topic has not yet been sufficiently discussed in Japan. What kind of legal development is appropriate (or not) to advance in Japan? We conducted an opinion vote. Research subject: Social design platform Surfvote (web service)
Survey method: Users with accounts on Surfvote vote
Survey target: Users with accounts on Surfvote
Voting period: June 19, 2023 to August 31, 2023
Number of valid votes: 79 votes
Voting results
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Introduction of comments for each option (some excerpts, options without comments are not published, original text)
A law should be enforced that requires all users on SNS to disclose when they have edited photos or videos.
If laws are enforced and information can be controlled, disclosure should be mandatory. In a world where we can distinguish between false information. Even if it’s impossible to get rid of it. (Number of agreeers: 1)
A law should be enforced that requires advertisers and influencers to disclose when they edit photos and post them on SNS.
Individuals may not know this, but advertisers, influencers, and especially advertisements, whether text, images, or videos, have the potential to “hinder the rational choice of consumers,” which is the spirit of the Unjustifiable Representations Act. Become a target. (30 votes)
Read the full text of this comment here
Although there is no need for specific laws and regulations, education and awareness regarding the issue should be promoted for young people. There is freedom of expression, and if we were to restrict the processing of photos, wouldn’t we be unable to do anything? Even if digital processing of photos is not allowed, is it okay to use special makeup? Only people and organizations with money can distribute amazing videos without any processing. (27 votes)
Read the full text of this comment here
There is no need for particular laws, regulations, or educational awareness. I think it has no effect. If we are going to crack down on images and videos, we need to take similar measures for text as well, and there is nothing concrete that can be done about it. It is also difficult to define the level of processing at which the regulation occurs. If this were to be thoroughly implemented, it would be filled with explicit texts. Not only advertisements but also very few images on the web are untouched. (15 votes)
This is a very educational article. I think JIAA should voluntarily display the information. I think there are many areas where
regulations have not kept up with the evolution of technology, but unless industry organizations and individual advertisers set rules from the perspective of truth, goodness, and beauty, things like comp gacha, “WELQ” and “MERY” will not be possible. I think it’s a shame that people enter an area where there are no rules, make a lot of money, and then the government intervenes by creating regulations after it becomes a problem. What do you think? (24 votes)
We held a Twitter space about this theme with Shinichi ! (Viewing link)
We are publishing what you talked about in the Twitter space in a note! Talk summary 1,
Talk summary 2,
Talk summary 3,
Mr. Shinichi , the author who raised the issue
Associate Professor, International University Global Communication Center. Born in 1986. Ph.D. (Economics, Keio University). Current position since 2020. Specializes in econometrics, internet media theory, and information economics. He has appeared and published in many media outlets such as NHK and Nikkei Shimbun. He has received the KDDI Foundation Award Contribution Award, the Takamiya Award from the Society of Organizational Science, the Information and Communication Society Paper Award (twice), the Telecommunications Promotion Foundation Award, and the Kinokuniya Jinbun Grand Prize. His major works include “Social Media Disassembly Complete Book” (Keiso Shobo) and “The True Identity of “Extreme People” Who Wield Justice” (Kobunsha). He also serves as a visiting collaborative researcher at the University of Tokyo, a concurrent lecturer at Waseda University Business School, and a member of the Expert Council of the Ministry of Internal Affairs and Communications and the Ministry of Health, Labor and Welfare.
[Image 3:×480.jpg] What is Surfvote?
The SNS “Surfvote” provided by our company is a service that raises various issues in society and allows anyone to easily vote their opinion on them. At Surfvote, you can vote for your opinion from multiple options for each theme (issue) called “issue”. You can also view and rate (like) other users’ comments. Issues are published with the help of not only our editorial department, but also university professors and experts in various fields. Voting results are submitted and reported to relevant ministries and agencies and politicians as appropriate, depending on the content of the issue.
Polimill Co., Ltd.
Polimill Co., Ltd. is an ICT startup company that operates and develops the social design platform Surfvote. Surfvote is a service that specializes in social issues and problems, allowing users to not only vote their own opinions on any topic, but also listen to the opinions of other users. The local government version of Surfvote is also being expanded and will work with local governments to encourage residents to create livable cities. Using SNS and technology, we will create a society in which everyone can participate in rule-making and can flexibly and speedily reform systems in line with changes in values ​​and advances in technology.
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