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PUMA Japan Co., Ltd. The first campaign featuring “IVE”, a brand ambassador in the Asia Pacific (APAC) reg ion, will start on Monday, September 18, 2023

The first campaign featuring brand ambassador “IVE” in the Asia Pacific (APAC) region will start on Monday, September 18, 2023. Visual released wearing “TEVERIS NITRO”, a color released only in Asia ……
PUMA Japan Co., Ltd. (head office location: Shinagawa-ku, Tokyo) will appoint K-POP girl group “IVE” (affiliated to Starship Entertainment), who will join the brand ambassador for the Asia-Pacific (APAC) region from June 2023. The first campaign will start on Monday, September 18, 2023. A campaign visual and movie featuring the popular shoe model “TEVERIS NITRO” will be released at the same time.
[Image 1:×971.jpg] ▪️Campaign special page: page This campaign’s theme is “Y2K” and the members of IVE were
photographed against a backdrop of pastel rainbow colors that make them feel like they are in a dream, and the “TEVERIS NITRO” has a design inspired by 00’s. is worn to express “Y2K”. The apparel is carefully selected from PUMA’s high fashion apparel collections “DARE TO”, “PUMA TEAM”, and “CLASSICS”. It features a minimalistic aesthetic with a deliberately small logo detail on the voluminous pocket.
“TEVERIS NITRO” is a shoe with the theme of fusion of performance and lifestyle. Expressing 00’s running style with modern details. The colors to be released this time will be worn in 4 colors that will be released exclusively in Asia.
Items worn in the campaign visual are PUMA Store Harajuku Cat Street, PUMA Store Osaka, PUMA Store Odaiba, PUMA Store Fujimi, PUMA Store Kyoto, PUMA Store Sapporo Factory, PUMA Store Fukuoka, PUMA Store Sapporo Tokyu, and PUMA Official Online Store (https Available at: ://, PUMA APP, and selected stores. Please check the website of each store for information on stores that carry PUMA products. *Some products available may differ depending on the store.
[Image 2:×307.jpg] Product name: Teveris Nitro Metallic
Suggested retail price: 15,400 yen (tax included)
Product number: 396863
Color: 01/02
[Image 3:×307.jpg] Product name: Teveris Nitro Pastel
Suggested retail price: 15,400 (tax included)
Product number: 396864
Color: 01/02
[Image 4:×135.jpg] Product name: DARE TO long sleeve
Mock NECK T-shirt
Suggested retail price: 5,500 yen (tax included)
Product number: 621429
Color: 01
[Image 5:×135.jpg] Product name: DARE TO Crop TOP
Suggested retail price: 5,170 yen (tax included)
Product number: 621430
Color: 01
[Image 6:×135.jpg] Product name: DARE TO Relax
woven pants
Suggested retail price: 9,900 yen (tax included)
Product number: 621433
Color: 01
[Image 7:×137.jpg] Product name: DARE TO Hoodie TR
Suggested retail price: 9,900 yen (tax included)
Product number: 621434
Color: 69
[Image 8:×137.jpg] Product name: DARE TO cropped
slim T-shirt
Suggested retail price: 4,950 yen (tax included)
Product number: 621435
Color: 02
[Image 9:×135.jpg] Product name: DARE TO sweatpants TR
Suggested retail price: 9,350 yen (tax included)
Product number: 621432
Color: 69
[Image 10: &3=10697-142-1877e377E41740281d2E4B57F91E4B57F91E 0-164×137.jpg] Product name: DARE TO cropped
woven jacket
Suggested retail price: 12,100 yen (tax included)
Product number: 621436
Color: 01
[Image 11:×302.jpg] Product name: CLASSICS rib skirt
Suggested retail price: 4,950 yen (tax included)
Product number: 621404
Color: 01/04
[Image 12:×137.jpg] Product name: PUMA TEAM HALF-ZIP
Suggested retail price: 10,450 yen (tax included)
Product number: 621438
Color: 84
[Image 13:×137.jpg] Product name: CLASSICS Cropped Hoodie TR
Suggested retail price: 8,800 yen (tax included)
Product number: 621409
Color: 04
[Image 14:×137.jpg] Product name: PUMA TEAM graphic T-shirt
Suggested retail price: 4,950 yen (tax included)
Product number: 621437
Color: 65

[About PUMA]
PUMA is a leading global sports brand that designs, develops, sells and markets footwear, apparel and accessories. For 75 years, we have been accelerating the development of sports and culture through product development for athletes who want to be the fastest. Currently, we offer products for each sport in categories such as football, running, training, basketball, golf, and motorsports, as well as lifestyle products inspired by each sport. Additionally, through collaborations with famous designers and brands, we are working to spread the wonders of sports into the fashion and street culture scenes. The PUMA Group includes the PUMA, Cobra Golf and Stichd brands and is headquartered in Herzogenaurach, Germany. We operate in more than 120 countries and have approximately 20,000 employees worldwide. For more information, please visit
[About IVE]
IVE’s first full-length album, “I’ve IVE,” released in April, sold over 1.1 million copies, making it a million-seller for the second consecutive year. After the title song “I AM” topped Korea’s major music sites Melon and Genie, “Kitsch” also entered the top 5 on the weekly chart, proving IVE’s continued popularity and song ability. Moreover, it has been a huge success not only in the domestic but also overseas charts. According to the latest chart released by the American music media Billboard, the double title song ranked on the Billboard Global 200 and Billboard Global Excluded US charts. “I AM” stayed on the chart for 8 consecutive weeks and ranked 38th, and “Kitsch” ranked 168th. On May 31st (Wednesday), they released their first Japanese album “WAVE” and have begun full-scale global activities. Starting with a Korean concert in February of this year, they successfully held their first fan concert tour since their debut in Tokyo and Kobe.
More details about this release: