RECCOO Co., Ltd.
[Gen Z Honest Survey] What do Gen Z call their parents?
The majority of female university students are “moms and dads.” One out of every three male university students is a “dad/mom” type. ……
“Circle Up”, a quick research service specializing in Generation Z, operated by RECCOO Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Masahiro Deya, hereinafter referred to as “Company”), has released the latest Generation Z survey titled “Parents of Generation Z”. We will present a research report on the theme of “How to call something.” According to the survey results, the majority of male college students call their children father or mother, while the majority of female university students call them father or mother. We were able to confirm responses regarding various other names for parents.
[Image 1: https://prtimes.jp/i/33607/53/resize/d33607-53-798f409dc8fc91b3e6ab-0.png&s3=33607-53-d3c31ba57355bf826c577d2d2167eb01-1006×566.png ]
■How to call a male college student’s parents. Many people call their father/mother.
Among male university students, the majority of people called them father/mother. However, it seems that one out of every three male college students calls his/her mom/dad. There are also students who call their parents by their first names.
[Image 2: https://prtimes.jp/i/33607/53/resize/d33607-53-5130e4b34128ddda5b34-3.png&s3=33607-53-0dc2e63be029cc8e41e5aef3efec21c5-1007×566.png ]
■How to call a female university student’s parents. There are many calls for mom/dad.
For female university students, the results were reversed from those for male university students, with the majority calling them daddy/mama. Also, there seems to be less difference between female university students when they call their parents dad/mom and dad/mom. Responses for “other” included “mother” and “mother.”
[Image 3: https://prtimes.jp/i/33607/53/resize/d33607-53-2e0d2176efbcce30c158-2.png&s3=33607-53-46c0f35a9974408b5b59948d971687e0-1008×564.png ]
What did you think? If you check the data from actual university students, you can get a sense of reality. We will continue to work with current university students to deliver [Gen Z genuine research articles]. Additionally, this survey panel can be used by any company. Please see below for details and fee structure.
https://circle-app.jp/■What is Circle Up?
[Image 4: https://prtimes.jp/i/33607/53/resize/d33607-53-510f6bfba0955aea9f1c-3.png&s3=33607-53-24f821a503439d05f965bbe892289890-1117×538.png ]
Circle Up is a quick research tool developed by the Dentsu Youth Research Department as its own research tool, and the company sold the business in June 2022. Approximately 20,000 current university students have registered, and the survey is characterized by its speed, with a survey of 100 samples completed in 10 to 30 minutes, and is used by many companies for marketing and recruiting activities. Masu.
Generation Z is currently attracting a lot of attention, but there are many cases where they are perceived superficially, such as “Gen Z is
____”. Therefore, we are using Circle Up and working with a project team of current university students to distribute [Gen Z’s real honest research articles] that convey their real feelings.
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*When quoting this article, please clearly indicate the source and source URL. [Survey overview]・Survey date: April 2023・Research institution (research subject): RECCOO Co., Ltd.・Survey target: 1st year of university to 2nd year of graduate school registered with Circle Up・Number of valid responses (sample size): 140 people (Female: 94 people, Male: 46 people)・Survey method: Circle Up for client survey offer
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RECCOO Co., Ltd.