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rentry Co., Ltd. Survey to 220 people What kind of smart watch would you choose? We investigated the points to consider when choosing one, popular features, prices, and more!

rentry Co., Ltd.
[Survey to 220 people] What kind of smart watch would you choose? We investigated the points to consider when choosing one, popular features, prices, and more!
rentry Co., Ltd., which operates the recommendation comparison site “Picky’s,” conducted an Internet survey and announced the results of a survey regarding smart watches.
“Picky’s” is a site that introduces recommended rankings and verified reviews of all kinds of products, with the goal of solving the problem of not being able to try before purchasing or not knowing what to choose when shopping online. We at Picky’s ( are pleased to announce that we have conducted an online survey regarding smart watches.
Survey overview
Survey method: Conducted a questionnaire survey on the Internet and collected points from the responses. Survey target: Men and women in their 20s to 70s who answered that they have purchased or are considering purchasing a smartwatch Number of valid responses: 220 Survey institution: In-house survey Survey period: September 2, 2023 – September 9, 2023 *If you wish to quote this survey in web media, please clearly indicate the source and link to Picky’s
Please tell me the points to consider when choosing a smartwatch.
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1st place: Useful functions
2nd place: Design
3rd place: Price
4th place: Reviews and word of mouth
5th place: Manufacturer
6th place: Size
7th place: Type
First of all, what do you consider when considering purchasing a smartwatch? As a result of the survey, we received the most responses in the order of “convenient functions,” “design,” and “price,” and these three points were overwhelmingly popular in terms of the number of responses.
If you’re going to go to the trouble of purchasing one, you’ll want to enjoy it with the design and features you’re satisfied with! It can be inferred that the desire trumps the price.
By the way, when we asked those who selected “Other” to answer their questions about what to consider when choosing a band, they answered, “Is it possible to customize the band, such as changing the specifications to your liking?” (Female in her 20s living in the Chugoku region) Performance was also cited as an important
Please let me know if there are any features included in the smartwatch you have purchased or plan to purchase.
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1st place: Health management
2nd place: Calls and emails
3rd place: Waterproof function
4th place: Electronic payment
5th place: GPS function
6th place: Listening to music and videos
In the survey on points to choose from earlier, the most common answer was “convenient functions.” So what kind of functionality are you specifically looking for? As a result of the survey, we received the most responses regarding the function that allows you to manage your health.
By the way, why did you decide to buy a smartwatch this time? We also conducted a questionnaire regarding health management during exercise, including “I wanted to know about changes in my physical condition while walking” (man in his 50s living in the Kinki region), as well as “I wanted to know about changes in my physical condition while walking.” We received many reasons for considering the “health management” function, such as “for health management such as measuring and checking sleep quality” (man in his 40s living in the Shikoku region). Ta.
Please tell me the price of the smart watch you have purchased or plan to purchase.
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1st place: 35,000 yen to 50,000 yen
2nd place: 7,000 yen or less
3rd place: 7,000 yen to 15,000 yen
4th place: 25,000 yen to 35,000 yen
5th place: 15,000 yen to 25,000 yen
6th place: 50,000 yen to 70,000 yen
7th place: 70,000 yen or more
“Price” was the third most cited factor in choosing.
The most popular price range was the mid-price range of 35,000 yen to 50,000 yen.
In second and third place, the lowest prices among the options, “7,000 yen or less” and “7,000 yen to 15,000 yen,” were also selected, so low-priced smart watches are also an option to consider purchasing. It seems that there are many people who include it. Please tell me the manufacturer of the smartwatch you purchased or plan to purchase.
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1st place: Apple
2nd place: Xiaomi
3rd place: Garmin
4th place: HUAWEI
5th place: Galaxy
5th place: Fitbit *Tie for 5th place
7th place: SONY
7th place: Google *Tie for 7th place
(*Displays the top 8 companies in response results)
The most frequently chosen smartwatch manufacturer was Apple by an overwhelming number of respondents.
In particular, those who chose Apple gave many reasons for their purchase, such as “Because it can be linked with a smartphone” (Male in his 20s, living in the Chubu region).
How many times have you bought a smartwatch?
1st place: First time (184)
2nd place: 2nd time (34)
3rd place: 3rd time (2)
When we asked respondents how many times they had purchased this smartwatch, more than half of them answered “first time.”
However, as there are about 15% of repeat customers, it seems that this is a market that will continue to attract attention.
About Picky’s
URL: When shopping online, there are issues such as not being able to touch the actual item before purchasing, and being overwhelmed with information and things, making it difficult to know what to choose. . To solve this problem, Picky’s creates articles that introduce recommended products in a ranking format and review articles that post impressions after using the products. The ranking-style articles provide a wide range of information, including how to choose a product, its advantages and disadvantages, and recommended products. In our review articles, we provide real impressions such as the good and bad points that we found after actually using the product. We will continue to resolve questions and concerns before making a purchase and provide useful information for readers who are particular about their products. Related article: Complete explanation! 33 recommended smart watches [for Android, made in Japan, comparison of features] URL:
About rentry Co., Ltd.
Established: March 2018 Capital: 10 million yen Representative: Kentaro Kawashima Location: 8th floor, Nagano Ginza Shinetsu Building, 1241-1 Togoshocho, Nagano City, Nagano Business: Camera and home appliance rental services, digital media management
[For inquiries regarding this matter] rentry Co., Ltd. Tel:
026-219-6109Email: Operator information:
More details about this release:

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