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Review Co., Ltd. Research Report What kind of house builder reviews do you refer to? “High construction accuracy and quality” was ranked first!

Review Co., Ltd.
[Research Report] What kind of house builder reviews do you refer to? “High construction accuracy and quality” was ranked first! ……
“Hodo no Mori” (, an information media that is useful for daily life, operated by Review Co., Ltd.
(, is aimed at teenagers and older from all over Japan. We conducted a survey among people asking, “What kind of reviews about house builders do you refer to?”
We will publish the results.
Survey overview
Survey target: Men and women in their teens and older
Survey date: June 2023
Research institution: In-house research
Survey method: Voluntary response via the internet
Number of people surveyed: 100 (68 women, 32 men)
Research report:
*When quoting the results of this survey, please use the URL of “Honbutsu no Mori” (
Survey results summary
When we conducted a survey to find out what kind of reviews about house builders we should refer to, the number one answer was “high construction accuracy and quality.”
We will also introduce other items in ranking format.
[Image:×768.jpg] The first place was “high construction accuracy and quality.” “Sales response” and “warranty details” came in second place, followed by “housing equipment” which came in 8th place.
1st place: High construction accuracy/quality
・Since the house will be lived in for a long time, it is a concern if the quality is not good, and it is difficult to repurchase or rebuild the house. (Female in her 30s)
・We believe that a house is not a cheap purchase and will last a lifetime, so we place great importance on the quality of the construction work. (Male in his 40s)
・I want to build a house where I can live comfortably for a long time, even if it is a little expensive. I don’t want to choose a strange company just because it’s cheap and regret it later. (Female in her 40s)
1st place was “high construction precision and quality.”
If there is a problem with your home, you may be concerned about its durability, so accuracy and quality are important points to focus on. 2nd place: Sales response
・No matter how famous a house builder is, if the sales staff have a bad customer service attitude, you won’t be able to sign a contract. (Female in her 50s and up)
・People around me have told me that sales people are people you will work with for a long time, so if the sales person doesn’t respond well, you might have a bad experience in the future, and it’s the most expensive purchase. I want to buy from good people. (Female in her 30s)
・This is a once-in-a-lifetime big purchase, and once you make a purchase, you can expect to have a long-term relationship with them, so I think the responsiveness and compatibility of the sales person is very important. (Female in her 30s)
2nd place is “Sales response”.
Since the relationship with a sales person is long-term rather than temporary, many people think that it is good to have a firm response. 3rd place: Warranty details
・It costs a lot of money to build a house, so if you don’t have a proper guarantee, you won’t be able to live with peace of mind after the house is built. (Female in her 20s)
・Whether the price is high or low, I believe that problems will inevitably occur when using the product, so I think the level of consideration for the customer will depend on how well you anticipate this. (Female in her 20s)
・I often hear from people that problems are often discovered later. A house is something that lasts a lifetime and is expensive, so a solid warranty is important. (Female in her 40s)
4th place: Fee
・To place emphasis on good cost performance. Please refer to reviews regarding prices. If I see reviews that seem cheap for the price, I will consider another house builder. (Female in her 30s)
・Since a house is a major purchase, I think you will be sensitive to reviews regarding prices. Reviews from people who have actually purchased the product will be very helpful. (Female in her 30s) -If it doesn’t stay within the budget, no matter how good it is, you won’t be able to increase equipment. I want to get the best price possible, so I refer to reviews on prices. (Male in his 40s) 4th place: High strength/earthquake resistance
・Japan is prone to various disasters, including earthquakes, and recently earthquakes have been occurring frequently, which makes me worried, so I try to take precautions as well. (Male teenager) ・Since it is said that earthquakes and abnormal weather may occur in the future, I would like to live in a durable house that is earthquake resistant, so I will focus on this aspect when reading reviews. (Female in her 20s)
・Japan is a country that experiences many earthquakes, and I am sure there will be at least one large earthquake in my lifetime, so it is important to have a house that is highly earthquake resistant and strong. (Male in his 20s)
6th place: Design
・When it comes to house builders, I think design is the most important thing, so I thought the reviews on design were good. (Male in his 40s) – Look at dozens of model homes and choose one that makes sense. Of course, I believe that not only the design but also the construction method is important. (Female in her 50s and up)
・I want to live in a house of my choice, so I prefer a company that can realize the design. A company that can get you closer to the design you have in mind is better. (Female in her 40s)
7th place: Heat insulation/airtightness
・I think the most important aspect of a home’s performance is insulation. If the insulation is poor, no matter how much you heat or cool it, there will be no end to it. Another time I was surprised about the airtightness was when I went to Shiogama City in Miyagi Prefecture right after the Great East Japan Earthquake. When I looked at the exterior wall of my friend’s house, I saw that the water had reached a height above the windows, so I asked her, “Isn’t this a mess inside the house?” To which she replied, “Water won’t get inside the house.” There wasn’t.” The entrance is surprisingly airtight. (Male over 50s)
・Highly insulated and airtight houses protect you from the heat in the summer and the cold in the winter, making it easier to spend your time in comfort, and also saving you money on utility bills, which is something we consider important when building a house. (Female in her 40s)
-Ecology is a top priority these days, so properties with high insulation and airtightness have become commonplace. Therefore, you can trust the reviews that say this is perfect. (Female in her 30s) 8th place: Housing equipment
・I decided after listening to the company’s concept. Of course, both design and money are important. But the concept was important because it was a home I would live in forever. (Male in his 30s)
8th place was “Housing equipment”.
Since the equipment handled differs depending on the house builder, some said they wanted to choose based on whether the company’s concept matched theirs.
When we conducted a survey of 100 people, 35.0% of them answered “high construction accuracy/quality.”
In addition, many respondents expressed concerns about sloppy construction because they will be living in their home for the rest of their lives, and they were more concerned about quality than price. It turns out that many people place emphasis on construction and quality, as they don’t want to choose a poorly constructed house even if it’s cheap.
When choosing a house builder, why not refer to reviews from people who have actually used the service?
■About Review Co., Ltd.
Our company operates the information site “Sublogg
(” that is useful for daily life.
We also manage YouTube channels, own media, and personal gyms. ■Company overview
Company name: Review Co., Ltd.
Address: GS Sakae Building 3F, 5-26-39 Sakae, Naka-ku, Nagoya, Aichi Prefecture Representative: Representative Director Satoru Toda
Established: January 5, 2022
Capital: 1 million yen
Business content: Management of web media
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