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Review Co., Ltd. Research Report What kind of reviews on blog services do you refer to? 1st place was “Ease of use”!

Review Co., Ltd.
[Research Report] What kind of reviews of blog services do you refer to? 1st place was “Ease of use”!
“Hodo no Mori” (, an information media that is useful for daily life, operated by Review Co., Ltd.
(, is aimed at teenagers and older from all over Japan. We conducted a survey among people asking, “What kind of reviews on blog services do you refer to?”
We will publish the results.
Survey overview
Survey target: Men and women in their teens and older
Survey date: June 2023
Research institution: In-house research
Survey method: Voluntary response via the internet
Number of people surveyed: 100 (29 men, 71 women)
Research report:
*When quoting the results of this survey, please use the URL of “Honbutsu no Mori” (
Survey results summary
When we conducted a survey to find out what kind of reviews about blogging services people consider, the number one answer was “ease of use.”
We will also introduce other items in ranking format.
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Ease of use came in first place.
After 2nd place, “Price” and “Low number of advertisements” followed, and “Number of templates” came in 7th place.
1st place: Ease of use
・Is the UI comfortable? There were several blogging services that I quit because they were so bad. Personally, I especially like blogs where it’s easy to rotate and adjust colors after attaching an image. (Female in her 30s)
・Since I am not that familiar with computers and IT, I use reviews to determine if the product is easy to use even for beginners. (Female in her 30s)
・If you don’t have easy-to-use intuitive operability without checking how to use it, it will take you a long time to write even if you want to write something. (Female in her 30s)
1st place was “Ease of use”.
If it’s overall difficult to use, you won’t be able to write articles. 2nd place: Fee
・If the monthly fee for blogging is high, it will be difficult to continue blogging for a long time. I would like to emphasize ease of use and the lack of advertisements, but I feel like I can’t beat the price. (Female in her 40s)
・If the price is low, it will be easier to start and it will not be a burden on your daily life, so it will be easier to continue even if the number of views is small, and if it is expensive, you will not be able to take it easy. (Female in her 20s)
・I think it’s best to refer to reviews that specifically tell you what kind of plans are available, because you might think that the quality is bad for the same price. (Female in her 30s)
Second place is “fees”.
Many people say that the cheaper the price, the easier it is to start and continue.
3rd place: Lack of advertisements
・If there are advertisements, it may be difficult to see the parts that interest you and you may lose the will to read them. On the other hand, if there are few advertisements, there are no unnecessary parts, so it is easier to see the comments. (Male in his 20s)
・I don’t want to look at ads that I’m not interested in, and I think they’re a nuisance, so if possible, it’s better to have as few ads as possible. If you tell us in advance what genre you’re interested in and the ads match that, you’ll be fine. (Female in her 30s)
・If there are uninteresting advertisements or advertisements that are too large, they will get in the way and make you feel uncomfortable, so it is better to keep them out of your sight as much as possible. (Female in her 20s)
4th place: Customer attraction ability
・The purpose of this site is to use affiliate marketing to conduct product reviews. Since I’ve just started, I’m also working on SEO, but I’m also choosing blogging services that are popular. (Male in his 40s)
・It’s easier to get noticed by more people than a blog service that isn’t well-known, and it’s easier to get more readers by increasing the number of people who read it. (Female in her 30s)
・I think it depends on why you use your blog, but if I were to use it from now on, I would probably use it for work to attract customers, so I think I would use it as a reference if there are any reviews. (Female in her 30s)
5th place: Functionality
・Always check that there is information on the functionality of the product before actually purchasing it. So I’m checking the
functionality. (Female in her 40s)
・I want to know if the features are worth the price, if there are any useful features for blogging, and if there are any differences from other services. (Female in her 30s)
・If you use a blog service with little functionality, you will end up wasting your time creating articles, which is the core of blogging. (Female in her 30s)
6th place: Data capacity
・Since I want to use a lot of images, I am most concerned about the capacity. Next, consider features and price. I don’t think blogs that are simply written are read anymore. (Female in her 40s)
・Since my income is low, the fees are very important so that I can continue to use the service without being a burden. There is nothing better than having a large amount of data. (Male in his 30s) ・I write a blog that posts a lot of photos, so I would like a service with a large amount of data. I would like to refer to the reviews regarding data capacity. (Female in her 40s)
7th place: Number of templates
・I want to enjoy and update it every day, so I would like to choose a template from among many. I will refer to the reviews. (Female in her 40s)
・You want to choose a blog service that allows you to choose the layout of your choice and has as much freedom as possible, so you want to focus on the number of templates. (Male in his 30s)
・When it comes to blogging services, I think reviews about the number of templates are good, so I think reviews about the number of templates are good. (Male in his 40s)
“Number of templates” was ranked 7th.
There was an opinion that the abundance of templates determines how much you can make your site the way you like it.
When we surveyed 100 people, 31.0% of them answered that it was “easy to use.” In addition, many respondents said that if it is difficult to use, it will be difficult to write articles, so it would be better to have something that can be operated intuitively.
We can see that many people want to use blogging services that are not difficult to operate.
Why not use it as a reference when choosing a blog service?
■About Review Co., Ltd.
Our company operates the information site “Sublogg
(” that is useful for daily life.
We also manage YouTube channels, own media, and personal gyms. ■Company overview
Company name: Review Co., Ltd.
Address: GS Sakae Building 3F, 5-26-39 Sakae, Naka-ku, Nagoya, Aichi Prefecture Representative: Representative Director Satoru Toda
Established: January 5, 2022
Capital: 1 million yen
Business content: Management of web media
More details about this release:

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