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Review Co., Ltd. Research Report What kind of reviews on rugs and carpets do you refer to? 1st place was “Ease of care and washing”!

Review Co., Ltd.
[Research Report] What kind of reviews on rugs and carpets do you refer to? 1st place was “Ease of care and washing”!
Review Co., Ltd. ( operates “Hodo no Mori” (, an information media that is useful for daily life, and is aimed at people in their 20s and above from all over Japan. We conducted a survey on “What kind of reviews about rugs and carpets do you refer to?”
We will publish the results.
Survey overview
Survey target: Men and women in their 20s and above
Survey date: June 2023
Research institution: In-house research
Survey method: Voluntary response via the internet
Number of people surveyed: 100 (23 men, 77 women)
Research report:
*When quoting the results of this survey, please use the URL of “Honbutsu no Mori” (
Survey results summary
When we conducted a survey to find out what reviews about rugs and carpets were most considered, the number one answer was “ease of care and washing.”
We will also introduce other items in ranking format.
[Image:×768.jpg] “Easy to care for and wash” was ranked number one.
“Feel” and “Design” came in second place, followed by
“Soundproofing” which came in 6th place.
1st place: Ease of care and washing
・Since I have children, I often spill food and get dirty easily, so I choose items that can be easily washed. As the child gets a little older and becomes less likely to get dirty, I think the texture will become a factor in choosing the material. (Male in his 40s)
・I choose items that are easy to wash and can be washed as children often make them dirty. I choose one that can quickly remove dust and other debris. (Female in her 30s)
・I try not to buy items that cannot be washed at home, such as materials that cannot be washed in the washing machine or items that are too large. If you don’t have something that can be washed at home when it gets dirty, you will have to pay for cleaning it. (Female in her 30s)
1st place was “Easy to care for and wash”.
Some people said that they wanted to choose something that was easy to care for and easy to wash so that it would always be in good condition.
2nd place: Texture
・Since it touches the soles of your feet, if you feel uncomfortable due to the touch, it will cause stress. It’s something I use every day, so I’m happy if I like the feel of it. (Female in her 20s) ・Rugs come into direct contact with the skin, so right now I’m focusing on the texture. However, if I have children in the future, I think it will get dirty more often, so I think I will put more emphasis on taking care of it. (Female in her 30s)
・Since it is always in contact with the soles of the feet, we place emphasis on its texture. I’d like to know the stories of people who use the materials because I can’t get the hang of it just by looking at the listed materials. (Female in her 30s)
“Touch” came in second place.
Since the product comes into direct contact with the skin, some people said they would refer to reviews to find out how it feels on the skin. 3rd place: Design
・Design is the most important thing because it occupies a large part of the room and is visible every day. I also want to match the color and design of other furniture. (Male in his 30s)
-Since it takes up most of the room, I choose something with a stylish design or one that matches the atmosphere of the room. (Female in her 20s)
・I believe that the design of the rug determines the atmosphere of the room. So, I focus on the design first and read the reviews when making my decision. (Female in her 30s)
4th place: Quality
・I’m curious about whether it’s fluffy to my liking, how long it will last, and whether the price and quality match. (Female in her 30s) ・When I actually sit on the rug, I feel uncomfortable if the part that touches my skin feels stiff, so I refer to the reviews regarding the quality. (Male in his 40s)
・Even if you like the design, there is no point in using it if it becomes unusable soon. I want to know if it can be used for a long time. (Female in her 30s)
5th place: Durability
– Rugs and carpets are stepped on every day, so they wear out quickly. I want to buy something that is as durable as possible because I will have to buy a new one if it wears out, loses its cushioning
properties, or changes in texture from when I bought it. (Female in her 30s)
・It is difficult to replace rugs and carpets once they are placed on the floor, so it is best to choose something that will last as long as possible and be easy to maintain. (Female in her 50s and up) ・I’m looking for a durable rug/carpet that can be used for a long time because it’s a pretty good price and my cat chews it sometimes. (Female in her 40s)
6th place: Soundproofing
・I live on the second floor of an apartment building with a small child, so I first look at the soundproofing before choosing an apartment so as not to disturb the people living below. Next, check the softness. (Female in her 20s)
・The house is built on a narrow plot of land adjacent to a neighboring house, so even the slightest noise can echo into the house. Since the coronavirus, more people are working from home, and some people are feeling irritated and sensitive. If you can hear the sounds of other people’s houses, you can also hear the sounds of your own house, so I choose objects that easily absorb sound, such as footsteps. (Female in her 50s and up)
6th place was “soundproofing”.
Many people, especially those who live in apartment complexes, want to choose something that doesn’t make noise from other rooms.
When we surveyed 100 people, 52.0% of them answered that it was “easy to care for and wash.”
Many respondents also said that they wanted to use items that were always clean because children would easily get them dirty.
Since rugs and carpets are large in size, many people want to choose ones that are easier to care for.
If you are planning to buy a new rug or carpet, why not use this as a reference? ■About Review Co., Ltd.
Our company operates the information site “Sublogg
(” that is useful for daily life.
We also manage YouTube channels, own media, and personal gyms. ■Company overview
Company name: Review Co., Ltd.
Address: GS Sakae Building 3F, 5-26-39 Sakae, Naka-ku, Nagoya, Aichi Prefecture Representative: Representative Director Satoru Toda
Established: January 5, 2022
Capital: 1 million yen
Business content: Management of web media
More details about this release:

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