Review Co., Ltd.
[Survey Report] What kind of tablet reviews do you refer to? 1st place was “Battery performance”!
“Hodo no Mori” (https://jafmate.co.jp/review/), an information media that is useful for daily life, operated by Review Co., Ltd.
(https://jafmate.co.jp/), is aimed at teenagers and older from all over Japan. We conducted a survey among people asking, “What kind of reviews about tablets do you refer to?”
We will publish the results.
Survey target: Men and women in their teens and older
Survey date: June 2023
Research institution: In-house research
Survey method: Voluntary response via the internet
Number of people surveyed: 100 (31 men, 69 women)
Research report: https://jafmate.co.jp/review/report-150/
*When quoting the results of this survey, please use the URL of “Honbutsu no Mori” (https://jafmate.co.jp/review/).
Survey results summary
When we conducted a survey to find out what kind of tablet reviews people look for, the number one answer was “battery performance.” We will also introduce other items in ranking format.
[Image: https://prtimes.jp/i/93294/597/resize/d93294-597-6a6e9d0b17ba676e3aaa-0.jpg&s3=93294-597-71e5b4fe2d31eb21f77ae12ccf529a48-1024×768.jpg] “Battery performance” came in first place.
After 2nd place, “Ease of use” and “Processing performance” followed, and “Design” came in 8th place.
1st place: Battery performance
・As I use this device every day, I often worry about the performance of the battery because if the battery runs out too quickly, my work will stop midway and it will interfere with my school lessons. (female teenager)
・Since tablets are often used for watching videos on the go, battery performance is important. (Male in his 20s)
・Since I use it for various purposes such as watching videos and creating materials, low battery performance is a problem. I don’t want to charge it frequently. (Male in his 30s)
1st place was “Battery performance”.
It would be inconvenient if the battery ran out during the process, so many people want to choose one with good battery performance. 2nd place: Ease of use
・If the daily operations such as turning on/off, charging, etc. and the basic menu are easy to understand and use, it will be more enjoyable every time you use it. (Male over 50s)
・It would be helpful if it had the minimum functionality to suit your needs, so it would be helpful if it was suitable for your purpose and easy to use. (Female in her 30s)
・I look at screen performance and battery performance, but the number one thing I look at is ease of use. No matter how good the performance is, if it’s difficult to use, I’ll definitely regret purchasing it, so I always read customer reviews and use it as reference when making a purchase. (Female in her 20s)
Second place is “Ease of use”.
There was an opinion that if a tablet is difficult to use, no matter how good the tablet is, people will stop using it.
3rd place: Processing performance
・Since it can be used as a computer screen or monitor, I think it is best to use one with as high processing performance as possible. If processing performance is poor, your work will not progress. (Female in her 30s)
・My tablet is mainly used for watching videos and streaming services, so it is important that there are no processing delays. (Male in his 30s)
・If the processing performance deteriorates to a certain extent, it can be cleaned up, but it is difficult to replace it. The camera and battery can be replaced if a problem arises, and I don’t think there will be any problems with the ease of use once you get used to it. (Male in his 40s)
4th place: Function
– When purchasing a new tablet, I check what features have been added compared to the previous model. I would consider purchasing it if it has additional useful features. (Male in his 40s)
– Focus on whether the waiting time for startup is short, or whether the tablet starts up quickly or is quiet during startup. (Male over 50s)
・Since I have a smartphone, I will think about how to use its functions and refer to reviews regarding its functions. I’m especially interested in its function as a pen tablet. (Female in her 30s) 5th place: Screen performance
・It is good for tablets to have solid screen performance, so I thought the reviews regarding screen performance were good. (Male in his 40s) ・I think the number of pixels on the screen is important because the screen is magnified more than on a smartphone, so if the image is rough, you will often be disappointed when watching videos. (Male in his 40s)
・Since the main purpose of using a tablet is to watch videos, it is attractive to have as good an image as possible and a large screen. (Female in her 40s)
5th place: Difficulty trapping heat
・Not only me but also my children use it often, so I think I can give it to them with confidence as long as it is safe and does not get hot. (Female in her 30s)
・Children often use products for long periods of time, so I prioritize products that are safe, do not trap heat, and have good reviews. (Female in her 30s)
・I often carry it around in my backpack, so if it gets too hot, it can damage what’s inside the backpack. (Female in her 30s)
7th place: Camera performance
・Since I don’t have a digital camera or other camera, I mostly use the camera function on my smartphone or tablet to take pictures of my child’s growth. (Female in her 30s)
・I think this is important because I use the camera a lot. If it has good image quality, I’ll want to use it more. (Male in his 20s) ・The most important thing to consider when reviewing a tablet is its camera performance. This is because if the camera performance is good, you can use it with confidence. (Male in his 30s)
8th place: Design
・I refer to the design, or rather, the physical state of the item. Things like weight, angularity, and how it feels in your hand. Unlike a PC, the posture of using it and the compatibility with the reading material (because I often read materials and books) can be imagined more realistically from the experience of someone who actually used it. The product description doesn’t give much intuitive information, so this is just a word of mouth. (Male in his 40s)
8th place was “Design”.
Some people expressed the opinion that they would like to use word of mouth to refer to aspects of the design that they could not understand even after reading the product description.
When we surveyed 100 people, 27.0% of them answered “battery performance.” In addition, many respondents said that they often use their batteries outdoors and that it is a hassle to charge them frequently.
You’ll be in trouble if the battery runs out of charge quickly, so you’ll want to check the reviews to see how long the battery will last.
If you are planning to purchase a new tablet, please refer to this article. ■About Review Co., Ltd.
Our company operates the information site “Sublogg
(https://sublogg.com/)” that is useful for daily life.
We also manage YouTube channels, own media, and personal gyms. ■Company overview
Company name: Review Co., Ltd.
Address: GS Sakae Building 3F, 5-26-39 Sakae, Naka-ku, Nagoya, Aichi Prefecture Representative: Representative Director Satoru Toda
Established: January 5, 2022
Capital: 1 million yen
Business content: Management of web media
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Review Co., Ltd.