Review Co., Ltd.
[Survey report] What kind of reviews do you refer to when choosing a restaurant? The first place was “taste / deliciousness”!
The information media “Mouth Forest” (https://jafmate.co.jp/review/) operated by Review Co., Ltd. (https://jafmate.co.jp/) is useful for people in their 20s and older all over Japan. We conducted a questionnaire survey on “What kind of reviews of restaurants do you refer to?”
We will publish the results.
Survey outline
Survey target: Men and women in their 20s and older
Survey date: June 2023
Research agency: In-house research
Survey method: Voluntary responses via the Internet
Number of people surveyed: 100 (77 women and 23 men)
Survey report: https://jafmate.co.jp/review/report-138/
*When citing the results of this survey, please use the URL of “Mouth-of-mouth Forest” (https://jafmate.co.jp/review/).
Summary of survey results
When we conducted a survey to find out what kind of restaurant reviews people would refer to, the number one answer was
“taste/deliciousness.”
Others will be introduced in the ranking format.
[Image: https://prtimes.jp/i/93294/585/resize/d93294-585-5342a6886cfe2ccc9cf0-0.jpg&s3=93294-585-5250c44ddf6b66d80cd9a6084db14e05-1024×768.jpg ]
The first place was “taste / deliciousness”.
After the 2nd place, “service attitude” and “menu” followed, and “sale campaign” came in 7th place.
1st place: Taste and deliciousness
・Because I want to eat something delicious because it is a great deal to eat out. First and foremost, check the taste and taste of the food. (Female in her 30s)
・The purpose is cooking. Certainly, I will refer to the price, the atmosphere of the store, and the customer service, but if the food meets my expectations to some extent, I can tolerate other elements. (Men in their 50s and up)
・Because I always choose a restaurant in search of deliciousness. Refer to word of mouth for what kind of seasoning and quantity. I don’t want to pay to go to a bad place. (Female in her 30s)
The first place was “taste / deliciousness”.
If you are going to go out of your way to eat, you want to go to a place where the taste is delicious, so I would like to refer to the reviews of people who have actually eaten it.
2nd place: Customer service attitude
・If the clerk has a bad customer service attitude, no matter how nice the interior or menu is, it will make you feel uncomfortable. (Female in her 20s)
・Taste, deliciousness, and appearance are very important, but I think that customer service is more important than that. Even if the taste is normal, if the customer service is good, you can try to visit again. (Female in her 30s)
・I think that the taste and deliciousness are important, but no matter how good the food is, if the staff’s customer service is appropriate, let’s go! I don’t think so, and I feel uncomfortable. (Female in her 20s)
The second place is “attitude to customers”.
No matter how good the food is, many people will not want to go to a restaurant if the customer service attitude is bad.
3rd place: Menu
・Refer to whether there is a menu that you want to eat. Also, I will refer to the photos of the posted dishes as well as the menu. (Female in her 30s)
・Be sure to check if there is a menu you want to eat before heading to the store. If you know the menu, you can also know the approximate budget, so it is essential. (Female in her 20s)
・Because I often go to restaurants with someone rather than by myself, it is important to have a wide variety of menus and whether there are menus that I don’t usually make. (Female in her 20s)
3rd place: Atmosphere in the store
・A place with a good atmosphere is easier to enter. A place with a unique atmosphere will make you hesitate to go to the store. (Female in her 30s)
・You don’t know the taste until you try it, and the price is just what you see, but the atmosphere in the store is related to the taste and satisfaction. (Female in her 20s)
・Even if you can eat delicious food at a restaurant, if the atmosphere isn’t what you like, you won’t like it. (Female in her 40s)
5th place: Fee
・When going out for a meal, I think it’s important to have the price listed, as the number of people to eat and the budget are also taken into account. The price of food varies depending on whether you go with your family, colleagues, bosses, or business partners. (Male in his 40s)
・If you are hungry, you will order a lot of menu items, so if the price is too high, it will be difficult to order. Also, if the price is high, it may be difficult to enter because it feels luxurious. (Female in her 20s)
・Because the price is cheap and it is easy to commute. I think that the price is important to make it easy to go. I’m curious. (Male, 20s) 6th: Cleanliness
・I have a tendency to be germaphobic, and no matter how good the food is, no matter how good the service is, I can’t stand it if it’s not clean. (Female from 50s)
・No matter how popular a restaurant may be, if the toilet is dirty or the table is dirty, it will be uncomfortable, especially since it is a restaurant. (Female from 50s)
・No matter how good the food is, I don’t want to eat at an unsanitary restaurant, so I prefer a clean restaurant. (Female in her 20s) 7th place: Sale campaign
・There are times when you can eat and drink at a great price during sales and campaigns, so I try to focus on that point when choosing. (Female in her 30s)
“Sale Campaign” came in 7th place.
There was also an opinion that they will aim for the timing when they can eat at a great price.
summary
When we conducted a questionnaire to 100 people, 53.0% of the respondents answered “taste/deliciousness.”
Also, as reasons for responding, there were many opinions that they did not want to pay to eat food that was not delicious, and that they wanted to eat delicious food if they went out of their way to eat out. Many people say that they go to restaurants because they want to eat delicious food.
How about using it as a reference when choosing a restaurant? ■ About Review Co., Ltd.
We operate the information site “Sublogg (https://sublogg.com/)” that is useful for daily life.
We also operate YouTube channels, manage owned media, and run personal gyms. ■Company profile
Company name: Review Co., Ltd.
Location: GS Sakae Building 3F, 5-26-39 Sakae, Naka-ku, Nagoya City, Aichi Prefecture
Representative: Satoru Toda, Representative Director
Established: January 5, 2022
Capital: 1 million yen
Business description: Operation of web media
URL: https://jafmate.co.jp/
Details about this release:
https://prtimes.jp/main/html/rd/p/000000585.000093294.html